Like to build a brand that stands out?

Communication Generation empowers purposeful small businesses, entrepreneurs and startups, with strategies that cut through the clutter to connect you to your audience.

Without a clear purpose, a personality, and cross-platform brand storytelling on how you will make a difference, your clients could quickly forget you or dismiss you as yet another branded message in the crowd.

If you are looking for someone to manage your socials, you will want to see the pages they own and manage. Here are some of mine:

Do you want your brand personality to resonate as desirable across paid, earned, shared and owned media?

Before the media making begins, we help you craft an authentic brand that resonates.

The proven way to stand out is for your brand to have a personality and purpose. When you do, you not only pay less for leads, but also create an emotionally connected brand tribe ready to do your bidding and promoting for you.

For your audience to see the best version of themselves in your story, your brand takes on the traits that your audience admires and aspires to become like. Once we build a brand people love and have an affinity with, only then can we create media that resonates, inspires and has influence across media platforms.

Take the brand archetypes quiz to find your brand’s personality traits.

My speciality is helping brands build their own organic traffic through content marketing, using a Storybrand approach (Donald Miller) which makes the customer the hero!

When you tell your authentic brand story with personality, in a way that resonates as purposeful, this can help transform your customers into devoted partners and brand ambassadors. Brand partners and ambassadors as stakeholders will enthusiastically share your message, and you get clear air to breathe. This means you can get on with running the rest of your business.

Purposeful brands with clear, consistent messaging spend less:

  • Effort
  • Emotional Energy
  • Expense

This means you end up paying less for leads.

Stand out! The air is clearer when you elevate your brand

Do you have an authentic, relatable story that makes your client the hero?

Stand out as authentic!

Authenticity has been described as the new holy grail in advertising and marketing, then there is not any shortage of brands competing for the prize. Gone are the days when status was king. But the authenticity effect requires a strategic plan, and that doesn’t happen by accident. Without a clear purpose, a personality, and cross-platform brand storytelling on how you make a difference, your clients could quickly forget you or dismiss you as yet another branded message in the crowd.

In today’s cluttered media landscape where competing brands are competing for the precious commodity of attention, consumers have also become savvier at filtering out branded messages that don’t present a relatable personality and purpose.

I can help you create a cross-platform brand strategy to simply optimising your keyword and communication strategy to bring in more sales – enhancing your brand awareness and reputation as a trusted ally in the process.

To craft a purposeful and coherent brand message and stand out from the crowd, an integrated storytelling approach is applied across your paid, earned, shared and owned, media. Your brand gets a personality that resonates with your client’s inner desires and external needs. The approach positions you and your brand as a trusted ally and partner with relatable characteristics.

Stand out with personality!

Increasingly, consumers want brands to have a purpose and a personality they can relate to. The personality traits your brand adopts comes to affect everything from your look down to your sales copy. Portray a brand identity that resonates with your audience and helps inspire them to become the best versions of themselves they can become through your products and services?

Having a brand personality elevates your brand above a mere cash transaction. You want your brand to have that human touch and to inspire brand appeal, trust, loyalty, equity and love. Your brand deserves a proper archetype appraisal that can optimise your ability to stand out, resonate and become the foundation of a successful digital media strategy.

Having an instantly, instinctively recognisable personality type, helps you to get more leads with less effort. Your customers use your brand to solve not only practical problems but also subconscious emotional ones. Rather than targets, they become stakeholders in your future property, your sales force and partners, actively participating in building your brand because of the emotional as well as the practical benefits it provides them.

Let’s make a plan!

Stand out with a plan

Once your brand is operational we provide a plan to stay agile, adaptive, and innovative enough to stand out in the fast-changing digital media conditions starts by having a relatable brand and story communicated in an integrated strategy across paid, shared, and owned media. This starts with doing an inventory of your owned media and plotting a path to building organic traffic growth.

Using an integrated approach and by starting with evergreen content, we begin to build a holistic communications strategy backed up by research. This is a more sustainable approach than continually burning through your advertising budget. The goal is to have your overall budget required to get new leads reduced and to enhance the value of your brand. You become the respected thought leader in your category.

My One-Minute Elevator Pitch

As a successful digital marketer, I can help you with integrating this plan. I have a degree in Communication and (Digital Media) where I graduated with distinction from Deakin university in 2021. I also have a Creative Industries (Film and Media) from the Queensland University of Technology. Most importantly, I already have a portfolio of successful projects. I am ready to help you with a plan, and pathway to stand out, have resonance and become an influential brand both Google, and your potential customers notice.

Start with a brand and owned content audit today.

Latest posts

Brand Archetypes Quiz

Here is my version of the 12 brand archetypes quiz. In step one, we identify the primary driver and in step two, we find your archetype. I have found this two-step process works better and is more objective. The archetypes used come thanks to Swiss psychologist, Carl Jung. Because of the symbolism built up around these certain types that transcend cultures and backgrounds, these archetypes can establish anchor … Read More

Converting to a Social Enterprise

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is a practical example of what fitness and wellness brands can do. The Guru … Read More

The role of mobile telephony in the renewal of the public sphere and the extension of democratic processes

Mobile phone use has become ubiquitous (fig. 1), especially among the young and wealthy with more than five billion uses worldwide (Pew Research, 2019). Smartphones herald the arrival of convergence bringing together the formally ‘separate business of media, telecommunications, and computing/information technology into interdependent services’ via digital networks (Cinque, 2012, p,14).  The speed of change in technology has garnered much discussion as to the social-political and economic effects … Read More

Ethical Gamification for a Sustainable Planet

If you struggled with this then check out my introduction to gamification. Most fortune 500 companies now use gamification in attempts to engage audiences. However, experts claim eighty per cent of business will get it wrong because they fail to consider their audience’s motivations and instead act out of coercive self-interest (cited in Burke, 2014 p. 9). However, what gamification shows us is that it is possible for … Read More

Coca-Cola Advertising and the Mask of Authenticity

Advertising identifies trends, raids culture and constructs desires (Lyth, p3). Through a semiotic qualitative textual analysis, this paper explores how Coca Cola advertisements, at three key junctures in history, have relied upon an authentic/commercial binary that has existed since the Romantic turn during the Enlightenment to promote the myth of a depth ontology and an authentic self in contrast to ‘shallow consumerism’(Banet-Weiser, 2012, Erving Goffman and the Performed … Read More

My Social Media Feeds

I am going to start updating some jobs I have worked on, and the creative projects I am currently working on in my Facebook feed here. Otherwise, you can get an overview of my portfolios with links on my About Page. Facebook Communication Generation twitter feed The Feed for Luxury Resort Bliss on Instagram Twitter Communication Generation My Twitter Feed

Piano Chords Course Affiliate Program

Hi guys. I am using an affiliate program for the piano chords course and membership club. This allows you to earn commissions for referrals. When someone purchases, you earn 40%. The amount is even higher once you reach certain thresholds.

Hero Brand Archetype

The hero brand archetype with examples. The Hero is all about overcoming obstacles through dedication and hard work. If you have the grit and determination, you can outperform your competitors or foes. Justice will triumph over evil. Strategy for the hero brand archetype Remember that it is your clients who are the Heroes, and your business plays a role in inspiring them. Set challenges and inspiration to go … Read More

Design Thinking Models

Tim Brown, of global design and consulting firm IDEO, defines design thinking as a ‘human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success’ (IDEO 2021.: para 2). Arising with post-war activist origins and the emphasis on creativity practices, design thinking has gained wider traction globally in recent years in an attempt … Read More

25 social media platforms find-a-word game

This is a game I created where users participate in finding social media platforms. It is really easy to set up (see my reviews on using h5p under the gamification heading). These social media platforms are not listed in any particular order. Only 25 that seem relevant in 2020. This is a pretty big find-a-word as the more words you add the bigger it gets. Then you would … Read More

Social Branding

Advertising students at Deakin University produced campaigns with one to get presented to the amazing social enterprise we know as Who Gives a Crap. Although this campaign was chosen as a finalist to actually get used by the company it was a great experience to create for such a reputable social enterprise. Background Who Gives a Crap provide ethical recycled toilet paper and 50% of profits help those … Read More

Interactive Piano Quiz

I have been playing around with creating a few piano quizzes for our piano course. Quizzes and games are a great way to engage your audience and make the whole experience of learning more enjoyable. Try these out. You may even like to try making your own with some of the resources I provide on this website. I’ve blogged about what we are doing with the piano course … Read More

Students Perceptions of Surveillance for the ‘Common Good’ During COVID-19

This study explores the everyday practices of phone use in university students and their attitudes towards a surveillance culture and control during the time of the COVID-19 ‘lockdown’.  During the time of this study, an app was released by the Australian Government asking Australians to put aside their concern for privacy and instead consider the greater public good. Btihaj (2017) refers to this as ‘the emerging tension between … Read More

Bundaberg Social Enterprise Accelerator

This is an example of my work. A social enterprise project with a social media campaign creatives….. In a local regional economy like Bundaberg, digital design services can seem overpriced and hard to understand and as more locals seek big-city solutions, and this depletes the ecosystem further (Ibis world 2020). More and more people using platforms like 99Designs or Design Crowd can mean less work for local designers, … Read More

Learning LearnDash

In this field report on using the LearnDash learning management system (LMS), I’d like to take you through some of the logic behind our choices as we set up a comprehensive piano chords e-learning course and hopefully inspire other media makers. (You can also check out April’s free piano lessons). We chose to host our course on our own WordPress site and install the LearnDash plugin. The decision … Read More