How to build a brand that stands out?

Empower your purposeful small businesses, or startup, with strategies that cut through the clutter to connect you to your audience.

Without a clear purpose, a personality, and cross-platform brand storytelling on how you will make a difference, your clients could quickly forget you or dismiss you as yet another branded message in the crowd.

The proven way to stand out is for your brand to have a personality and purpose, and to tell a story that resonates as authentic with your audience. When you tell this story in a way where your audience sees themselves as the hero, create a connection. And if you achieve this connection, what you find is you start to pay less for leads, and you create a brand tribe that loves your values and what you stand for. A brand tribe that is ready to do your bidding and promoting for you and tell you, and tells your brand story as advocates and loyalists can quickly become your most important business asset.

Do you want your brand personality to resonate as desirable across paid, earned, shared, and owned media?

For this connection to happen, your audience wants to see the best version of themselves in your story, then you build a brand personality to reflect this. When your brand takes on the traits that your audience admires and aspires to become like, you move beyond providing goods and service transactions to becoming a part of their world to make a difference. You build a brand people love and have an affinity with, only then can you create media that resonates, inspires, and has influence across media platforms.

Your advertising dollar goes further, you get more leads & sales, but more importantly, you build a brand and a business that inspires and makes a difference.

To help you craft an authentic brand that resonates, we created a quiz. Take this brand archetypes quiz to find your brand’s personality traits.

My specialty is helping brands build their own organic traffic through content marketing, using a Storybrand approach (Donald Miller) which makes the customer the hero!

When you tell your authentic brand story with personality, in a story format that resonates as purposeful, this can help transform your customers into devoted partners and brand ambassadors. Brand partners and ambassadors as stakeholders will enthusiastically share your message, and you get clear air to breathe above the crowd. This means you spend less effort and free up time for running the rest of your business.

Purposeful brands with clear, consistent messaging spend less:

  • Effort
  • Emotional Energy
  • Expense

This means you end up paying less for leads and are more in contact with your customer base. Able to adapt and innovate to their changing needs, and desires.

Stand out! The air is clearer when you elevate your brand above the crowd

Do you have an authentic, relatable story that makes your client the hero?

Authenticity has been described as the new holy grail in advertising and marketing, then there is not any shortage of brands competing for the prize. Gone are the days when status was king. But the authenticity effect requires a strategic plan, and that doesn’t happen by accident. Without a clear purpose, a personality, and cross-platform brand storytelling on how you make a difference, your clients could quickly forget you or dismiss you as yet another branded message in the crowd.

Stand out as authentic!

In today’s cluttered media landscape where competing brands are competing for the precious commodity of attention, consumers have also become savvier at filtering out branded messages that don’t present a relatable personality and purpose.

I can help you create a cross-platform brand strategy to simply optimising your keyword and communication strategy to bring in more sales – enhancing your brand awareness and reputation as a trusted ally in the process.

To craft a purposeful and coherent brand message and stand out from the crowd, an integrated storytelling approach is applied across your paid, earned, shared and owned, media. Your brand gets a personality that resonates with your client’s inner desires and external needs. The approach positions you and your brand as a trusted ally and partner with relatable characteristics.

Stand out with personality!

Increasingly, consumers want brands to have a purpose and a personality they can relate to. The personality traits your brand adopts comes to affect everything from your look down to your sales copy. Portray a brand identity that resonates with your audience and helps inspire them to become the best versions of themselves they can become through your products and services?

Having a brand personality elevates your brand above a mere cash transaction. You want your brand to have that human touch and to inspire brand appeal, trust, loyalty, equity, and love. Your brand deserves a proper archetype appraisal that can optimise your ability to stand out, resonate and become the foundation of a successful digital media strategy.

Having an instantly, instinctively recognisable personality type, helps you to get more leads with less effort. Your customers use your brand to solve not only practical problems but also subconscious emotional ones. Rather than targets, they become stakeholders in your future property, your sales force and partners, actively participating in building your brand because of the emotional as well as the practical benefits it provides them.

Let’s make a plan!

Stand out with a plan

Once your brand is operational we provide a plan to stay agile, adaptive, and innovative enough to stand out in the fast-changing digital media conditions starts by having a relatable brand and story communicated in an integrated strategy across paid, shared, and owned media. This starts with doing an inventory of your owned media and plotting a path to building organic traffic growth.

Using an integrated approach and by starting with evergreen content, we begin to build a holistic communications strategy backed up by research. This is a more sustainable approach than continually burning through your advertising budget. The goal is to have your overall budget required to get new leads reduced and to enhance the value of your brand. You become the respected thought leader in your category.

My One-Minute Elevator Pitch

As a successful digital marketer, I can help you with integrating this plan. I have a degree in Communication and (Digital Media) where I graduated with distinction from Deakin university in 2021. I also have a Creative Industries (Film and Media) from the Queensland University of Technology. Most importantly, I already have a portfolio of successful projects. I am ready to help you with a plan, and pathway to stand out, have resonance and become an influential brand both Google, and your potential customers notice.

Start with a brand and owned content audit today.

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