Cross Cultural Advertising of Shoes in South Korea and Australia

Cross Cultural Advertising of Shoes in South Korea and Australia

PDF DOWNLOAD: Cross-cultural analysis of sports brand creative advertising in Australia and South Korea As globalised sports brands increasingly look to fast-growing emerging markets to leverage their equity those that use creative advertisements which can respond to differentiated cultural nuances and communicate a coherent brand essence and identity across these cultural divides will do well. This…

Converting to a Social Enterprise
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Converting to a Social Enterprise

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is…

Design Thinking Models

Design Thinking Models

Tim Brown, of global design and consulting firm IDEO, defines design thinking as a ‘human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success’ (IDEO 2021.: para 2). Arising with post-war activist origins and the emphasis on creativity practices,…

Ethical Gamification for a Sustainable Planet
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Ethical Gamification for a Sustainable Planet

If you struggled with this then check out my introduction to gamification. Most Fortune 500 companies now use gamification in attempts to engage audiences. However, experts claimeighty percent of businesses will get it wrong because they fail to consider their audience’s motivations and instead act out of coercive self-interest (cited in Burke, 2014 p. 9)….

Coca-Cola Advertising and the Mask of Authenticity
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Coca-Cola Advertising and the Mask of Authenticity

Advertising identifies trends, raids culture and constructs desires (Lyth, p3). Through a semiotic qualitative textual analysis, this paper explores how Coca Cola advertisements, at three key junctures in history, have relied upon an authentic/commercial binary that has existed since the Romantic turn during the Enlightenment to promote the myth of a depth ontology and an…

Brand Personality in Advertising: How to Spot the Right Brand for Your Business
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Brand Personality in Advertising: How to Spot the Right Brand for Your Business

The idea of brand personality is not new. However, the way brands are being marketed has changed with the advent of social media and digital marketing. The concept of “brand personality” is a relatively new notion that has been used to describe how a brand resonates with its customers A brand’s personality can be defined…

How to Create a Single-Minded Proposition in Advertising
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How to Create a Single-Minded Proposition in Advertising

The single-minded proposition is a central concept in advertising. It is the idea that the brand’s offer is the sole focus of any advertisement. This means that it is not just about selling a product, but also about creating an emotional connection with target audience members. This article will explore how to create a single-minded…

The Creator Brand Archetype: The Secrets to Creating a Successful Brand
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The Creator Brand Archetype: The Secrets to Creating a Successful Brand

Introduction: What is the Creator Brand Archetype? Creators are the ones who are working on their own brands, which means they have to be aware of the power that comes with it. There is no one-size-fits-all brand archetype. Every creator has their own brand archetype and it is important for them to know what kind…

Rebel/Explorer Archetype Sustainable Travel Project
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Rebel/Explorer Archetype Sustainable Travel Project

If I have been a little quiet online lately, that’s because I have been working on Green Travel List. This site focuses on sustainable travel options from resorts to eco-lodges and takes in a range of options like treehouses and glamping options. COVID has changed the world in many ways, and travel is not an…

Storybrand by Donald Miller
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Storybrand by Donald Miller

What is Storybrand? A Branding Strategy for Brands that Tell Stories Introduction: What is Storybrand and How Does it Work? storybbrand, branding strategy, brand marketing, marketing strategy, Donald Miller The Storybrand framework is a tool that helps brands to create a story that aligns with their brand values, mission and vision. A tool that helps…

Hero Brand Archetype

Hero Brand Archetype

The hero brand archetype with examples. The Hero is all about overcoming obstacles through dedication and hard work. If you have the grit and determination, you can outperform your competitors or foes. Justice will triumph over evil. Strategy for the hero brand archetype Remember that it is your clients who are the Heroes, and your…

Top Bundaberg Websites for 2021
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Top Bundaberg Websites for 2021

While numbers never tell the full story, it is sometimes useful and kind of fascinating to have an objective measure of how much comparative engagement websites get. I thought it would make for an interesting exercise to track what websites produced in Bundaberg are ‘popular’. This list is definitely not exhaustive, and please do use…