Welcome to Communication Generation! Lets level-up on those digital marketing skills together. This is my elevator pitch. See more about what I can do for you here

Latest posts

Bundaberg Social Enterprise Accelerator

This is an example of my work. A social enterprise project with a social media campaign creatives….. In a local regional economy like Bundaberg, digital design services can seem overpriced and hard to understand and as more locals seek big-city solutions, and this depletes the ecosystem further (Ibis world 2020). More and more people using platforms like 99Designs or Design Crowd can mean less work for local designers, … Read More

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Converting to a Social Enterprise

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is a practical example of what fitness and wellness brands can do. The Guru … Read More

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The role of mobile telephony in the renewal of the public sphere and the extension of democratic processes

Mobile phone use has become ubiquitous (fig. 1), especially among the young and wealthy with more than five billion uses worldwide (Pew Research, 2019). Smartphones herald the arrival of convergence bringing together the formally ‘separate business of media, telecommunications, and computing/information technology into interdependent services’ via digital networks (Cinque, 2012, p,14).  The speed of change in technology has garnered much discussion as to the social-political and economic effects … Read More

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Coca-Cola Advertising and the Mask of Authenticity

Advertising identifies trends, raids culture and constructs desires (Lyth, p3). Through a semiotic qualitative textual analysis, this paper explores how Coca Cola advertisements, at three key junctures in history, have relied upon an authentic/commercial binary that has existed since the Romantic turn during the Enlightenment to promote the myth of a depth ontology and an authentic self in contrast to ‘shallow consumerism’(Banet-Weiser, 2012, Erving Goffman and the Performed … Read More

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My Facebook Feed

I am going to start updating some jobs I have worked on, and the creative projects I am currently working on in my Facebook feed here. Otherwise, you can get an overview of my portfolios with links on my About Page.

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Creative copywriting with relevance

Looking to make your copy a little more relevant and engaging? This makeover of an ad will provide some insights into how to do it. Copy and Concept Critique for Queensland Museum Ambient Effective concept and copy in advertising should communicate the single-minded proposition (SMP) of the campaigns defined audience in a novel way. This critique thus examines the copy and concept of the Wonder of Why campaign … Read More

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Design Thinking Models

Tim Brown, of global design and consulting firm IDEO, defines design thinking as a ‘human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success’ (IDEO 2021.: para 2). Arising with post-war activist origins and the emphasis on creativity practices, design thinking has gained wider traction globally in recent years in an attempt … Read More

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Digital Media Interview with Millicent – Collaboration

The awesome Millicent Nankivell (https://twitter.com/millienankivell) and I belong to a Digital Media alumni group (#DDMAlimni on Twitter). We met on Twitter and decided to simply make some media for the sake of it and to support the unit hashtag. Making media for others is connecting. When you start making media who knows where the journey of discovery and learning will take you: Usually to a good place.… Read More

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Vector Image Logo

This was a recent job for By the Sea Soap Shoppe. Here I converted an illustration into a vector image logo suitable for printing and signage. The Shoppe (actually ‘they’ are my in-laws)already knew what they wanted and had sent a pixilated image that I could vectorize. By creating the image in the vector image meant they could start to use it in their signage and reproduce it … Read More

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25 social media platforms find-a-word game

This is a game I created where users participate in finding social media platforms. It is really easy to set up (see my reviews on using h5p under the gamification heading). These social media platforms are not listed in any particular order. Only 25 that seem relevant in 2020. This is a pretty big find-a-word as the more words you add the bigger it gets. Then you would … Read More

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Creatives in the time it takes to make a coffee

This is more than a post about creating Coffee creatives using Canva. You will see how the images below were created in a video tutorial, but I will also go on to show how I schedule the images to Instagram directly from my PC using a free platform (Later). Images created using Canva tend to have a professional look. I find the effects you can achieve using a … Read More

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Monetize Your Blog

Today I am adding Google Site Kit to my WordPress site as a way to earn income from Google Adsense. The whole process took about ten minutes as you can see in this video. I’ll keep you updated with a follow-up video as the ads come online and share with you the success of the process. In the meantime I would like to know if your experiences. Have … Read More

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Social Branding

Advertising students at Deakin University produced campaigns with one to get presented to the amazing social enterprise we know as Who Gives a Crap. Although this campaign was chosen as a finalist to actually get used by the company it was a great experience to create for such a reputable social enterprise. Background Who Gives a Crap provide ethical recycled toilet paper and 50% of profits help those … Read More

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Interactive Piano Quiz

I have been playing around with creating a few piano quizzes for our piano course. Quizzes and games are a great way to engage your audience and make the whole experience of learning more enjoyable. Try these out. You may even like to try making your own with some of the resources I provide on this website. I’ve blogged about what we are doing with the piano course … Read More

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