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Toilet Paper Creative Advertising
Social Branding
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Advertising students at Deakin University produced campaigns with one to get presented to the amazing social enterprise we know as Who Gives a Crap. Although this campaign was chosen as a finalist to actually get used by the company it was a great experience to create for such a reputable social enterprise. Background Who Gives a Crap provide ethical recycled toilet paper and 50% of profits help those who don’t have access to a … Read More

End frame = Owl represents knowledge achieved through biometric tracking Call to action to get the app Image: Owl by Chraecker (Public Domain CC0) https://pixabay.com/photos/owl-bird-eyes-eagle-owl-birds-50267/ Image: Hand by Clikr (Public Domain CC0) https://pixabay.com/vectors/wall-hand-street-percent-fist-48277/
Converting to a Social Enterprise
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Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is a practical example of what fitness and wellness brands can do. The Guru Fitness ‘Gamification for ethical fitness – … Read More

Using the Iterative Design Process
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Iterative design is a cyclical process of improving. By testing and evaluating, reflecting and moving on progress is made and the product improved. I used this process refinement as I improved on an original stimulus idea, a poem, to make one of my first, coded from scratch websites using basic CSS and HTML. I’m not intending to become a coder any time soon but the process was handy because it allows for an understanding … Read More

democracy
The role of mobile telephony in the renewal of the public sphere and the extension of democratic processes
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Mobile phone use has become ubiquitous (fig. 1), especially among the young and wealthy with more than five billion uses worldwide (Pew Research, 2019). Smartphones herald the arrival of convergence bringing together the formally ‘separate business of media, telecommunications, and computing/information technology into interdependent services’ via digital networks (Cinque, 2012, p,14).  The speed of change in technology has garnered much discussion as to the social-political and economic effects creating debates between dystopian sceptics and … Read More

QUiz
Interactive Piano Quiz
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I have been playing around with creating a few piano quizzes for our piano course. Quizzes and games are a great way to engage your audience and make the whole experience of learning more enjoyable. Try these out. You may even like to try making your own with some of the resources I provide on this website. I’ve blogged about what we are doing with the piano course on my blog post about LearnDash … Read More

COVID 19 Phones
Mindful Phone Use Connecting Humanity During COVID 19
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The neuroscience of mindfulness reveals how mindful attention can change the brain, mould identity, improve awareness and bridge mental connections with past present and others, allow users to ‘thrive online’ (Rhinegold, 2012, p. 240). Research is increasingly exploring how by deliberately cultivating mindfulness, by paying attention to breath, body, emotions, attitudes, and attention in a non-judgemental way this can unlock digital potentials of digital media while mitigating the hazards of distracted phone use (Kabit … Read More

Students phone use at Deakin
Students Perceptions of Surveillance for the ‘Common Good’ During COVID-19
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This study explores the everyday practices of phone use in university students and their attitudes towards a surveillance culture and control during the time of the COVID-19 ‘lockdown’.  During the time of this study, an app was released by the Australian Government asking Australians to put aside their concern for privacy and instead consider the greater public good. Btihaj (2017) refers to this as ‘the emerging tension between philanthropic discourses of data sharing and … Read More

Learning LearnDash
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In this field report on using the LearnDash learning management system (LMS), I’d like to take you through some of the logic behind our choices as we set up a comprehensive piano chords e-learning course and hopefully inspire other media makers. (You can also check out April’s free piano lessons). We chose to host our course on our own WordPress site and install the LearnDash plugin. The decision really comes down to the benefits … Read More

business
Ethical Gamification for a Sustainable Planet
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If you struggled with this then check out my introduction to gamification. Most fortune 500 companies now use gamification in attempts to engage audiences. However, experts claim eighty per cent of business will get it wrong because they fail to consider their audience’s motivations and instead act out of coercive self-interest (cited in Burke, 2014 p. 9). However, what gamification shows us is that it is possible for business goals to align with community … Read More

Internet of humanity
There’s the Internet of things IoT but what about the Internet of Humanity IoH?
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An Internet of Humanity IoH to resist Surveillance Capitalism There’s the Internet of things IoT but what about the Internet of Humanity IoH? Introduction While self-tracking with the rise of the IoT is contributing to many pro-social benefits for public health, these practices are also transforming notions of the public and private self and raising substantial ethical issues in the age surveillance capitalism. Self-tracking in the Quantified Self (QS) movement originated with Gary Wolf … Read More

Figure 4: Tattoo artist Ember, Nike. (2018)
Cross Cultural Advertising of Shoes in South Korea and Australia
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PDF DOWNLOAD: Cross-cultural analysis of sports brand creative advertising in Australia and South Korea As globalised sports brands increasingly look to fast-growing emerging markets to leverage their equity those that use creative advertisements which can respond to differentiated cultural nuances and communicate a coherent brand essence and identity across these cultural divides will do well. This study compares two sports brand advertisements from South Korea and two from Australia and uses Hofstede Insights n.d. (2018) … Read More

VW Bug
From the Creative Generation to the Hipsters
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  There are two ads that both play intertextually on the hipster aesthetic to effectively create meaning. They are the Volkswagen’s Think Small by Doyle Dane Bernbach (1959) and Hungry Jacks Keeping It Real television ad by Clemenger BBDO (2017) in Sydney. The Think Small advertisement is responsible for initiating the creative generation in advertising which has close ties to the hipster aesthetic. In contrast, the Keeping It Real advertisement celebrates mainstream contemporary consumer … Read More