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Learning LearnDash
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In this field report on using the LearnDash learning management system (LMS), I’d like to take you through some of the logic behind our choices as we set up a comprehensive piano chords e-learning course and hopefully inspire other media makers. (You can also check out April’s free piano lessons). We chose to host our course on our own WordPress site and install the LearnDash plugin. The decision really comes down to the benefits of owning … Read More

business
Ethical Gamification for a Sustainable Planet
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If you struggled with this then check out my introduction to gamification. Most fortune 500 companies now use gamification in attempts to engage audiences. However, experts claim eighty per cent of business will get it wrong because they fail to consider their audience’s motivations and instead act out of coercive self-interest (cited in Burke, 2014 p. 9). However, what gamification shows us is that it is possible for business goals to align with community goals and … Read More

Internet of humanity
There’s the Internet of things IoT but what about the Internet of Humanity IoH?
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An Internet of Humanity IoH to resist Surveillance Capitalism There’s the Internet of things IoT but what about the Internet of Humanity IoH? Introduction While self-tracking with the rise of the IoT is contributing to many pro-social benefits for public health, these practices are also transforming notions of the public and private self and raising substantial ethical issues in the age surveillance capitalism. Self-tracking in the Quantified Self (QS) movement originated with Gary Wolf and Kevin … Read More

Figure 4: Tattoo artist Ember, Nike. (2018)
Cross Cultural Advertising of Shoes in South Korea and Australia
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PDF DOWNLOAD: Cross-cultural analysis of sports brand creative advertising in Australia and South Korea As globalised sports brands increasingly look to fast-growing emerging markets to leverage their equity those that use creative advertisements which can respond to differentiated cultural nuances and communicate a coherent brand essence and identity across these cultural divides will do well. This study compares two sports brand advertisements from South Korea and two from Australia and uses Hofstede Insights n.d. (2018) to explore … Read More

VW Bug
From the Creative Generation to the Hipsters
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  There are two ads that both play intertextually on the hipster aesthetic to effectively create meaning. They are the Volkswagen’s Think Small by Doyle Dane Bernbach (1959) and Hungry Jacks Keeping It Real television ad by Clemenger BBDO (2017) in Sydney. The Think Small advertisement is responsible for initiating the creative generation in advertising which has close ties to the hipster aesthetic. In contrast, the Keeping It Real advertisement celebrates mainstream contemporary consumer culture and … Read More

Coca-Cola Advertising and the Mask of Authenticity
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Advertising identifies trends, raids culture and constructs desires (Lyth, p3). Through a semiotic qualitative textual analysis, this paper explores how Coca Cola advertisements, at three key junctures in history, have relied upon an authentic/commercial binary that has existed since the Romantic turn during the Enlightenment to promote the myth of a depth ontology and an authentic self in contrast to ‘shallow consumerism’(Banet-Weiser, 2012, Erving Goffman and the Performed Self 2015, Potter, 2010). In line with Stuart … Read More

The Possibilities and Limitations of Internet Activism
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The health of the public sphere as a gauge to the possibilities and limitations of internet activism in the networked society Activism today is dominated by networks and global forms of organisation made possible through today’s digitally hyperconnected world. The ground-breaking work of Manual Castells (2007, 1999, 2016, 2017) has articulated a utopian vision of a network society emerging in the transition from the industrial age to the information age, powered by new technological and communication … Read More

Press Release – Public Communication by City Council (Government)
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Mockup media release for local council created from a defined scenario with a small window of time for a  response: FOR IMMEDIATE RELEASE 7 May 2019 MEDIA RELEASE Council encourages active citizenship after an incident at Wallaby Swamp Burralinga Council has asked for calm, community collaboration after an incident today involving protesters and potential developers in Wallaby Forest today in which a man was hit by a truck. The Envision Constructions truck was doing routine maintenance … Read More

Video, Editing and Photography Examples
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This is a portfolio of some of the recent videos I have produced. Most of them use my own video footage and photographs. I love using photo and video editing equipment and the whole process of making videos. My introduction Video I should start with my introduction video. I’ve tried to make this entertaining while delivering an important message about the need to stay authentic in the YouTube environment. Futurist Video I produced this video which … Read More

Petri Dish – A sci-fi short story
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A girl called Delphia in a study In a bright and happy bedroom, Delphia, a primary school girl is sprinkled small fragments of bio-material into a petri dish. She watched the tiny fractals, made intelligent by a Wi-Fi connection, autonomously self-organize into various new tiny species of gadgets.  The box revealed the toy was one of those Occupy Internet-of-Things starter colonies that parents routinely provided their children. The kits were routinely used to teach ethics in … Read More