Advertising | Affiliate Program | AI | Brand Archetypes | Bundaberg | Business

Unleash the Power of ChatGPT to Build Your Brand: Expert Branding Services for Your Website

Welcome to Communication Generation – where we help businesses sculpt a brand using the power of AI. With our expertise in branding and the cutting-edge technology of ChatGPT, we can help you define your brand’s mission and values, develop a strong brand identity, create a unique brand voice, and build a compelling brand narrative. Our…

Advertising | Business | Public Relations

Brand Personality in Advertising: How to Spot the Right Brand for Your Business

The idea of brand personality is not new. However, the way brands are being marketed has changed with the advent of social media and digital marketing. Brand personality refers to the set of human characteristics associated with a brand. It is the way a brand speaks and behaves, and it can be a powerful tool…

Figure 4: Tattoo artist Ember, Nike. (2018)

Cross Cultural Advertising of Shoes in South Korea and Australia

PDF DOWNLOAD: Cross-cultural analysis of sports brand creative advertising in Australia and South Korea As globalised sports brands increasingly look to fast-growing emerging markets to leverage their equity those that use creative advertisements which can respond to differentiated cultural nuances and communicate a coherent brand essence and identity across these cultural divides will do well. This…

Single-Minded Proposition
Advertising | Brand Archetypes | Business | Social Entrepreneur

How to Create a Single-Minded Proposition in Advertising

This article will explore how to create a single-minded proposition and how it can be used in advertising campaigns. Introduction: What is a single-minded proposition? A single-minded proposition (SMP) is a clear and concise statement that summarizes the main benefit of a product or service in a way that differentiates it from its competitors. In…

Creator Brand Archetype
Advertising | Brand Archetypes

The Creator Brand Archetype: The Secrets to Creating a Successful Brand

Introduction: What is the Creator Brand Archetype? Creators are the ones who are working on their own brands, which means they have to be aware of the power that comes with it. There is no one-size-fits-all brand archetype. Every creator has their own brand archetype and it is important for them to know what kind…

End frame = Owl represents knowledge achieved through biometric tracking Call to action to get the app Image: Owl by Chraecker (Public Domain CC0) Image: Hand by Clikr (Public Domain CC0)
Advertising | Gamification | Mockups | Permaculture | Portfolio | Social Entrepreneur | Social Media | The Backyard Futurist

Converting to a Social Enterprise

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is…

Story brand framework
Advertising | Business

Storybrand by Donald Miller

What is Storybrand? A Branding Strategy for Brands that Tell Stories Introduction: What is Storybrand and How Does it Work? storybbrand, branding strategy, brand marketing, marketing strategy, Donald Miller Storybrand is a branding strategy developed by Donald Miller, author and CEO of Storybrand, a marketing agency that helps businesses clarify their message. The strategy is…

Advertising | Bundaberg | Business

Top Bundaberg Websites for 2021

While numbers never tell the full story, it is sometimes useful and kind of fascinating to have an objective measure of how much comparative engagement websites get. I thought it would make for an interesting exercise to track what websites produced in Bundaberg are ‘popular’. This list is definitely not exhaustive, and please do use…

Travel Bubble Advertisement

Travel Bubble Advertisement

There is not any going back to normal Air New Zealand Ad created for the reopening of the travel bubble BRAND: Air New Zealand PRODUCT/SERVICE: Trans-Tasman Bubble OBJECTIVES: Create awareness of Air New Zealand services to and from New Zealand and increase sales TARGET AUDIENCE: Travel starved 20 somethings SMP: Fly to a picture-perfect paradise…

Bundaberg Social Enterprise Accellorator
Advertising | Bundaberg

Bundaberg Social Enterprise Accelerator

This is an example of my work. A social enterprise project with a social media campaign creatives….. In a local regional economy like Bundaberg, digital design services can seem overpriced and hard to understand and as more locals seek big-city solutions, and this depletes the ecosystem further (Ibis world 2020). More and more people using…

VW Bug
Advertising | Vanlife

From the Creative Generation to the Hipsters

  There are two ads that both play intertextually on the hipster aesthetic to effectively create meaning. They are the Volkswagen’s Think Small by Doyle Dane Bernbach (1959) and Hungry Jacks Keeping It Real television ad by Clemenger BBDO (2017) in Sydney. The Think Small advertisement is responsible for initiating the creative generation in advertising…

Coca-Cola Advertising and the Mask of Authenticity
Advertising | Counterculture | Culture

Coca-Cola Advertising and the Mask of Authenticity

Advertising identifies trends, raids culture and constructs desires (Lyth, p3). Through a semiotic qualitative textual analysis, this paper explores how Coca Cola advertisements, at three key junctures in history, have relied upon an authentic/commercial binary that has existed since the Romantic turn during the Enlightenment to promote the myth of a depth ontology and an…

Recent Posts about Advertising



Advertising Portfolio


The Task: Develop a creative brief, two advertisement storyboards, creative rationales and a description of your creative process in response to a client scenario. The client for this project is Who Gives a Crap Toilet Paper who are looking to expand into the Business to business market.

PDF Download:  creative-advertising-and-branding

Creative advertising


Cross Culture Analysis

The Task:  Write a cross-cultural analysis of creative advertising in in South Korea and Australia. Compare four advertisements and show how cultural differences are effect advertisements.

PDF Download: cross-culture-running-shoe-ads