Recent Posts about Advertising


You’re Fake Microcelebrity: Performing the Commodity of Authenticity
This is my undergraduate video and exegesis attempt at understanding celebrity culture and authenticity. Also, see the follow-up article The
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Internet of humanity
There’s the Internet of things IoT but what about the Internet of Humanity IoH?
An Internet of Humanity IoH to resist Surveillance Capitalism There’s the Internet of things IoT but what about the Internet
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The Possibilities and Limitations of Internet Activism
The health of the public sphere as a gauge to the possibilities and limitations of internet activism in the networked
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Global Timing – How time management and global warming are linked
This week I was set the task to write about time management in about 300 words. Taking the macro lens
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VW Bug
From the Creative Generation to the Hipsters
  There are two ads that both play intertextually on the hipster aesthetic to effectively create meaning. They are the
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Clouds Gamify life
Exploring Gamification
My recent experiences with gamification. 1) Connecting with the Community I started collaborating and gamifying the experience early on the
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Figure 4: Tattoo artist Ember, Nike. (2018)
Cross Cultural Advertising of Shoes in South Korea and Australia
PDF DOWNLOAD: Cross-cultural analysis of sports brand creative advertising in Australia and South Korea As globalised sports brands increasingly look to
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Coca-Cola Advertising and the Mask of Authenticity
Advertising identifies trends, raids culture and constructs desires (Lyth, p3). Through a semiotic qualitative textual analysis, this paper explores how
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CityGems: Unlock the hidden gems of the world
A travel companion to help unlock the hidden gems throughout the city of Melbourne and the rest of the world. Can you complete
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Celebrity and Ideology in #Vanlife
The Wanderlust of #Vanlife (2015) examines the travelling and blogging movement established by Foster Huntington, who quit a Manhattan corporate
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Advertising Portfolio


The Task: Develop a creative brief, two advertisement storyboards, creative rationales and a description of your creative process in response to a client scenario. The client for this project is Who Gives a Crap Toilet Paper who are looking to expand into the Business to business market.

PDF Download:  creative-advertising-and-branding

Creative advertising


Cross Culture Analysis

The Task:  Write a cross-cultural analysis of creative advertising in in South Korea and Australia. Compare four advertisements and show how cultural differences are effect advertisements.

PDF Download: cross-culture-running-shoe-ads