Recent Posts about Advertising

 

Clouds Gamify life
Exploring Gamification
My recent experiences with gamification. https://soundcloud.com/ricky-wright-302037179/vanlife-gamification 1) Connecting with the Community I started collaborating and gamifying the experience early on
Digital Media Interview with Millicent - Collaboration
The awesome Millicent Nankivell (https://twitter.com/millienankivell) and I belong to a Digital Media alumni group (#DDMAlimni on Twitter). We met on
Figure 4: Tattoo artist Ember, Nike. (2018)
Cross Cultural Advertising of Shoes in South Korea and Australia
PDF DOWNLOAD: Cross-cultural analysis of sports brand creative advertising in Australia and South Korea As globalised sports brands increasingly look to
copywriting
Creative copywriting with relevance
Looking to make your copy a little more relevant and engaging? This makeover of an ad will provide some insights
End frame = Owl represents knowledge achieved through biometric tracking Call to action to get the app Image: Owl by Chraecker (Public Domain CC0) https://pixabay.com/photos/owl-bird-eyes-eagle-owl-birds-50267/ Image: Hand by Clikr (Public Domain CC0) https://pixabay.com/vectors/wall-hand-street-percent-fist-48277/
Converting to a Social Enterprise
Ever wondered how to change your business structure and branding to a not for profit status? By changing to this
Coca-Cola Advertising and the Mask of Authenticity
Advertising identifies trends, raids culture and constructs desires (Lyth, p3). Through a semiotic qualitative textual analysis, this paper explores how
CityGems: Unlock the hidden gems of the world
A travel companion to help unlock the hidden gems throughout the city of Melbourne and the rest of the world. Can you complete
vanlife
Celebrity and Ideology in #Vanlife
The Wanderlust of #Vanlife (2015) examines the travelling and blogging movement established by Foster Huntington, who quit a Manhattan corporate
Heineken-Worlds-Apart-OpenYourWorld
Advertising and Semiotics – Heineken
The Worlds Apart Heineken Advertisement by Edelman and Publicis, London, is refreshing in the way it uses social conscious and
black lives matter
#PhonesMatter
American pro-gun culture has it that guns don’t kill people, people do. As easy to extend this logic to social

Advertising Portfolio

 

The Task: Develop a creative brief, two advertisement storyboards, creative rationales and a description of your creative process in response to a client scenario. The client for this project is Who Gives a Crap Toilet Paper who are looking to expand into the Business to business market.

PDF Download:  creative-advertising-and-branding

Creative advertising

 

Cross Culture Analysis

The Task:  Write a cross-cultural analysis of creative advertising in in South Korea and Australia. Compare four advertisements and show how cultural differences are effect advertisements.

PDF Download: cross-culture-running-shoe-ads