Best Free Video Editor

Videopad is a great program but it is not my first choice when it comes to free and inexpensive video editors. Resolve 17 takes the prize there, but I also recommend Shotcut. If you are looking to use the free version of Videopad use this link and watch you don’t accidentally download the trial version which could ask for money when you go to export. I have tried … Read More

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Monetize Your Blog

Today I am adding Google Site Kit to my WordPress site as a way to earn income from Google Adsense. The whole process took about ten minutes as you can see in this video. I’ll keep you updated with a follow-up video as the ads come online and share with you the success of the process. In the meantime I would like to know if your experiences. Have … Read More

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Cross Cultural Advertising of Shoes in South Korea and Australia

PDF DOWNLOAD: Cross-cultural analysis of sports brand creative advertising in Australia and South Korea As globalised sports brands increasingly look to fast-growing emerging markets to leverage their equity those that use creative advertisements which can respond to differentiated cultural nuances and communicate a coherent brand essence and identity across these cultural divides will do well. This study compares two sports brand advertisements from South Korea and two from Australia … Read More

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From the Creative Generation to the Hipsters

  There are two ads that both play intertextually on the hipster aesthetic to effectively create meaning. They are the Volkswagen’s Think Small by Doyle Dane Bernbach (1959) and Hungry Jacks Keeping It Real television ad by Clemenger BBDO (2017) in Sydney. The Think Small advertisement is responsible for initiating the creative generation in advertising which has close ties to the hipster aesthetic. In contrast, the Keeping It … Read More

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Coca-Cola Advertising and the Mask of Authenticity

Advertising identifies trends, raids culture and constructs desires (Lyth, p3). Through a semiotic qualitative textual analysis, this paper explores how Coca Cola advertisements, at three key junctures in history, have relied upon an authentic/commercial binary that has existed since the Romantic turn during the Enlightenment to promote the myth of a depth ontology and an authentic self in contrast to ‘shallow consumerism’(Banet-Weiser, 2012, Erving Goffman and the Performed … Read More

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The Possibilities and Limitations of Internet Activism

The health of the public sphere as a gauge to the possibilities and limitations of internet activism in the networked society Activism today is dominated by networks and global forms of organisation made possible through today’s digitally hyperconnected world. The ground-breaking work of Manual Castells (2007, 1999, 2016, 2017) has articulated a utopian vision of a network society emerging in the transition from the industrial age to the … Read More

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Pinterest Scheduling

This is the first time I have updated my Pinterest scheduling page since 2018 and in 2020 my practices have changed a little. I am not saying I am an expert at scheduling on Pinterest by any means but we do (my wife who runs the piano site we are promoting) and I do have some success Pinterest when it comes to getting clicks to our site. Here … Read More

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Mindful Phone Use Connecting Humanity During COVID 19

The neuroscience of mindfulness reveals how mindful attention can change the brain, mould identity, improve awareness and bridge mental connections with past present and others, allow users to ‘thrive online’ (Rhinegold, 2012, p. 240). Research is increasingly exploring how by deliberately cultivating mindfulness, by paying attention to breath, body, emotions, attitudes, and attention in a non-judgemental way this can unlock digital potentials of digital media while mitigating the … Read More

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Press Release – Public Communication by City Council (Government)

Mockup media release for local council created from a defined scenario with a small window of time for a  response: FOR IMMEDIATE RELEASE 7 May 2019 MEDIA RELEASE Council encourages active citizenship after an incident at Wallaby Swamp Burralinga Council has asked for calm, community collaboration after an incident today involving protesters and potential developers in Wallaby Forest today in which a man was hit by a truck. … Read More

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Video, Editing and Photography Examples

This is a portfolio of some of the recent videos I have produced. Most of them use my own video footage and photographs. I love using photo and video editing equipment and the whole process of making videos. My introduction Video I should start with my introduction video. I’ve tried to make this entertaining while delivering an important message about the need to stay authentic in the YouTube … Read More

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Petri Dish – A sci-fi short story

A girl called Delphia in a study In a bright and happy bedroom, Delphia, a primary school girl is sprinkled small fragments of bio-material into a petri dish. She watched the tiny fractals, made intelligent by a Wi-Fi connection, autonomously self-organize into various new tiny species of gadgets.  The box revealed the toy was one of those Occupy Internet-of-Things starter colonies that parents routinely provided their children. The … Read More

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Using the Iterative Design Process

Iterative design is a cyclical process of improving. By testing and evaluating, reflecting and moving on progress is made and the product improved. I used this process refinement as I improved on an original stimulus idea, a poem, to make one of my first, coded from scratch websites using basic CSS and HTML. I’m not intending to become a coder any time soon but the process was handy … Read More

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Creative copywriting with relevance

Looking to make your copy a little more relevant and engaging? This makeover of an ad will provide some insights into how to do it. Copy and Concept Critique for Queensland Museum Ambient Effective concept and copy in advertising should communicate the single-minded proposition (SMP) of the campaigns defined audience in a novel way. This critique thus examines the copy and concept of the Wonder of Why campaign … Read More

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Exploring Gamification

My recent experiences with gamification. 1) Connecting with the Community I started collaborating and gamifying the experience early on the #alm201 hashtag by introducing myself via video and then continued to contribute and respond to other students’ efforts. I responded to the layered quests Adam (our unit coordinator) set, and by liking, commenting, awarding gifs, follows and comments to the other students in the group I was rewarding … Read More

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Digital Media Interview with Millicent – Collaboration

The awesome Millicent Nankivell (https://twitter.com/millienankivell) and I belong to a Digital Media alumni group (#DDMAlimni on Twitter). We met on Twitter and decided to simply make some media for the sake of it and to support the unit hashtag. Making media for others is connecting. When you start making media who knows where the journey of discovery and learning will take you: Usually to a good place.… Read More

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