Brand Archetypes Quiz

Here is my version of the 12 brand archetypes quiz. In step one, we identify the primary driver and in step two, we find your archetype. I have found this two-step process works better and is more objective.

The archetypes used come thanks to Swiss psychologist, Carl Jung. Because of the symbolism built up around these certain types that transcend cultures and backgrounds, these archetypes can establish anchor your brand as something instantly recognisable and iconic. You are the business owner and your audience are able to identify and resonate instantly with these patterns of humanity.

Sculpt either your personal professional brand or your organisation’s brand personality around these 12 Archetypes. Often these are different because your brand archetype comes from the research you have done into your audience.

Archetypes have been described as inborn models of human behaviour but for brands to show purpose and meaning they need to convey a very human style personality, otherwise, they will quickly fade into obscurity. Using archetypes that reflect your customer’s goals, aspirations and desires can provide constancy across your messaging going forward. Decades of research have proven archetypes to work as an effective strategy, and they are the reason brands like Nike can charge a premium for the product (an asking price way above what it costs to make the product).

Do this first: Primary Driver Quiz

The twelve archetypes are divided into ego types, self types, and soul types. These types refer to the primary driver the archetypes used to navigate through the world. I

Ego Driven Brand ArchetypesSoul Driven Brand Archetypes Self Driven Brand Archetypes
Innocent
Orphan
Hero
Caregiver
Explorer
Rebel
Lover
Creator
Jester
Sage
Magician
Ruler
Brand Archetype Drivers

This first quiz works out which one of these broader categories your customers belong to because it is important to know this about

STEP 1. Brand Archetypes Quiz Step One – Find the primary driver: Ego, Self or Soul

Ego Driven Brand Archetypes Quiz

Ego Driven Brand Archetypes Quiz

Innocent Brand Archetypes:
Child
Dreamer
Idealist
Muse
Citizen Brand Archetypes:
Advocate
Everyman
Networker
Servant
Hero Brand Archetypes:
Athlete
Liberator
Rescuer
Warrior
Caregiver Brand Archetypes:
Angel
Guardian
Healer
Samaritan
Ego Driven Brand Archetypes
12 Brand Archetypes
Innocent Brand Archetype
Everyman Brand Archetype
Carer Brand Archetype
Hero Brand Architype

Self Driven Brand Archetypes Quiz

Self Driven Brand Archetypes Quiz

Jester Brand Archetypes
Entertainer
Clown
Provocateur
Shapeshifter
Sage Brand Archetypes
Shaman
Detective
Mentor
Translator
Magician Brand Archetypes
Alchemist
Engineer
Innovator
Scientist
Ruler Brand Archetypes Sovereign
Judge
Patriarch
Ambassador
Self Driven Brand Archetypes

Soul Driven Brand Archetypes Quiz

Soul Drive Brand Archetypes Quiz. Find out if your brand represents one of the following:

Explorer Brand Archetypes
Adventurer
Pioneer
Generalist
Seeker

Rebel Brand Archetypes
Activist
Maverick
Gambler
Reformer

Lover Brand Archetypes
Companion
Hedonist
Matchmaker
Romantic

Creator Brand Archetypes
Artist
Entrepreneur
Storyteller
Visionary

Soul Driven Brand Archetypes Quiz

Having a clear brand personality and story can help you stand out from the crowd, but without professional help, this can seem a daunting task. Knowing who your customers aspire to become like is not something you want to guess at or leave to chance?