Cross Cultural Advertising of Shoes in South Korea and Australia

Cross Cultural Advertising of Shoes in South Korea and Australia

PDF DOWNLOAD: Cross-cultural analysis of sports brand creative advertising in Australia and South Korea As globalised sports brands increasingly look to fast-growing emerging markets to leverage their equity those that use creative advertisements which can respond to differentiated cultural nuances and communicate a coherent brand essence and identity across these cultural divides will do well. This…

Brand Personality in Advertising: How to Spot the Right Brand for Your Business
| |

Brand Personality in Advertising: How to Spot the Right Brand for Your Business

The idea of brand personality is not new. However, the way brands are being marketed has changed with the advent of social media and digital marketing. The concept of “brand personality” is a relatively new notion that has been used to describe how a brand resonates with its customers A brand’s personality can be defined…

How to Create a Single-Minded Proposition in Advertising
| | |

How to Create a Single-Minded Proposition in Advertising

The single-minded proposition is a central concept in advertising. It is the idea that the brand’s offer is the sole focus of any advertisement. This means that it is not just about selling a product, but also about creating an emotional connection with target audience members. This article will explore how to create a single-minded…

The Creator Brand Archetype: The Secrets to Creating a Successful Brand
|

The Creator Brand Archetype: The Secrets to Creating a Successful Brand

Introduction: What is the Creator Brand Archetype? Creators are the ones who are working on their own brands, which means they have to be aware of the power that comes with it. There is no one-size-fits-all brand archetype. Every creator has their own brand archetype and it is important for them to know what kind…

Converting to a Social Enterprise
| | | | | | |

Converting to a Social Enterprise

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is…

Storybrand by Donald Miller
|

Storybrand by Donald Miller

What is Storybrand? A Branding Strategy for Brands that Tell Stories Introduction: What is Storybrand and How Does it Work? storybbrand, branding strategy, brand marketing, marketing strategy, Donald Miller The Storybrand framework is a tool that helps brands to create a story that aligns with their brand values, mission and vision. A tool that helps…

Top Bundaberg Websites for 2021
| |

Top Bundaberg Websites for 2021

While numbers never tell the full story, it is sometimes useful and kind of fascinating to have an objective measure of how much comparative engagement websites get. I thought it would make for an interesting exercise to track what websites produced in Bundaberg are ‘popular’. This list is definitely not exhaustive, and please do use…

Bundaberg Social Enterprise Accelerator
|

Bundaberg Social Enterprise Accelerator

This is an example of my work. A social enterprise project with a social media campaign creatives….. In a local regional economy like Bundaberg, digital design services can seem overpriced and hard to understand and as more locals seek big-city solutions, and this depletes the ecosystem further (Ibis world 2020). More and more people using…

From the Creative Generation to the Hipsters
|

From the Creative Generation to the Hipsters

  There are two ads that both play intertextually on the hipster aesthetic to effectively create meaning. They are the Volkswagen’s Think Small by Doyle Dane Bernbach (1959) and Hungry Jacks Keeping It Real television ad by Clemenger BBDO (2017) in Sydney. The Think Small advertisement is responsible for initiating the creative generation in advertising…

Coca-Cola Advertising and the Mask of Authenticity
| |

Coca-Cola Advertising and the Mask of Authenticity

Advertising identifies trends, raids culture and constructs desires (Lyth, p3). Through a semiotic qualitative textual analysis, this paper explores how Coca Cola advertisements, at three key junctures in history, have relied upon an authentic/commercial binary that has existed since the Romantic turn during the Enlightenment to promote the myth of a depth ontology and an…

Creative copywriting with relevance
| |

Creative copywriting with relevance

Looking to make your copy a little more relevant and engaging? This makeover of an ad will provide some insights into how to do it. Copy and Concept Critique for Queensland Museum Ambient Effective concept and copy in advertising should communicate the single-minded proposition (SMP) of the campaigns defined audience in a novel way. This…