From the Creative Generation to the Hipsters
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From the Creative Generation to the Hipsters

There are two ads that both play intertextually on the hipster aesthetic to effectively create meaning. They are the Volkswagen’s Think Small by Doyle Dane Bernbach (1959) and Hungry Jacks Keeping It Real television ad by Clemenger BBDO (2017) in Sydney. The Think Small advertisement is responsible for initiating the creative generation in advertising which…

Coca-Cola Advertising and Authenticity in Branding
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Coca-Cola Advertising and Authenticity in Branding

Advertising plays a significant role in shaping our desires and constructing our sense of self. According to Lyth (p3), advertising identifies trends, raids culture, and constructs desires. In this essay, we will explore how Coca-Cola advertisements have relied upon the concept of authenticity and commercialism to promote the idea of a depth ontology and authentic…

Creative copywriting with relevance
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Creative copywriting with relevance

Looking to make your copy a little more relevant and engaging? This makeover of an ad will provide some insights into how to do it. Copy and Concept Critique for Queensland Museum Ambient Effective concept and copy in advertising should communicate the single-minded proposition (SMP) of the campaigns defined audience in a novel way. This…

Advertising and Semiotics – Heineken
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Advertising and Semiotics – Heineken

The Worlds Apart Heineken Advertisement by Edelman and Publicis, London, is refreshing in the way it uses social conscious and acts counter hegemonically to promote the sustainable values of tolerance, empathy, creating mutual goals and shared identities. Unlike the comparative Kendal Jenner Pepsi advertisement of the same time, which was unrealistic, and used questionable representations…

Canva for social media image graphics
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Canva for social media image graphics

Today on tips and tricks we introduce Canva as a way to make infographics. I find myself using Canva lot’s these days for those simple quick image work, where we want to present professional looking design but can’t afford to fuss all day about the production of it. Image Adapted from CC0 by Stefan Keller (Fantasy)…