In today’s age of tailored content, where algorithms dictate what we watch, Beau Miles stands as a refreshing diversion from the norm. His unique blend of filmmaking, poly-jobism, speaking, and writing, all underpinned by a healthy fascination with the “odd,” challenges our usual content consumption patterns. Through a deep dive into his captivating world, we…
The concept of personal branding isn’t a novel one. Long before the Internet and social media, individuals have been curating how they present themselves to the world. However, the rise of the digital age has amplified the scale and impact of personal branding, intertwining it deeply with celebrity culture. This article examines the evolution of…
In a digital era teeming with voices vying for attention, personal branding emerges as a beacon of distinction. At its core, personal branding is a narrative, a story waiting to be told. Strategic content creation is the quill that scripts this narrative, painting a vivid image of the brand in the minds of the audience….
By: Ricky Wright In the digital epoch, personal branding has transcended beyond mere self-promotion into a realm of storytelling and authentic self-expression. As a creative digital marketer with a penchant for social enterprise, my quest for articulating my personal brand narrative led me to an intriguing ally – OpenAI’s ChatGPT. Here’s a voyage through my…
When you think of hipsters, what comes to mind? Vintage thrift shop clothing, artisanal coffee, vinyl records, and perhaps a dash of ironic nostalgia. Now, cast your mind further back, way before Instagram aesthetics and fixie bikes, to the early 19th century. Here, we find the Luddites, rebelling against the rise of machines in the…
As the 21st century hums along, it seems that everyone is on the lookout for the “next big thing.” Enter the hipsters, always five steps ahead in their perennial search for the obscure and the retro. But wait a minute! What if I told you that the real OG (Original Geek) hipsters were…transhumanists? You know,…
In a world where individuality is prized yet increasingly hard to find, the rise of the hipster culture brought with it a unique blend of retro aesthetics, alternative choices, and a penchant for the artisanal. But what exactly makes a ‘hipster’? While it’s more of a mindset than a strict set of rules, here’s a…
The term ‘hipster’ has long evoked images of flannel-clad youths, artisanal coffees in hand, discussing the latest indie music in a gentrified part of town. But as the cultural landscape has shifted, so too has the politics of this once-counterculture group. Recent years have seen a surprising turn among some hipsters, migrating from progressive platforms…
Introduction Pack up your Pinterest boards and stuff your self-help mantras; we’re taking a scenic drive down the winding, confusing, and downright hilarious road of Vanlife Buzzwords. From A to Z, we’re debunking, demystifying, and, let’s face it, making fun of the jargon that has turned #VanLife into the Ivy League of hipsterdom. Buckle up;…
The Everyman archetype has long been a staple in advertising, resonating with consumers through its relatable and genuine characteristics. Rooted in the principles of hard work, honesty, and authenticity, the Everyman is a welcome contrast to the extravagance and elitism often found in other advertising campaigns. In this article, we explore the role of the…
Ah, positivity! In the West, we’re told to think happy thoughts, and if we visualize it hard enough, that parking space will magically appear. Meanwhile, in the East, it’s all about balance and acceptance. Let’s dive into this lighthearted comparison. Funny Eastern vs. Western Perspectives: A Lighthearted Look at Deep Philosophies Aspect Western Perspective Eastern…
There are two ads that both play intertextually on the hipster aesthetic to effectively create meaning. They are the Volkswagen’s Think Small by Doyle Dane Bernbach (1959) and Hungry Jacks Keeping It Real television ad by Clemenger BBDO (2017) in Sydney. The Think Small advertisement is responsible for initiating the creative generation in advertising which…
This is my undergraduate video and exegesis attempt at understanding celebrity culture and authenticity. Also, see the follow-up article The Democratising Potential of Celebrity and Cosmopolitan Solidarity My video (below) opens with scenes from the French dystopian short film Logorama (2009) which is a critique on “the loss of real authenticity” in a world that…