Brand Archetypes Quiz
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Brand Archetypes Quiz

ByRicky Wright

Here is my version of the 12 brand archetypes quiz. In step one, we identify the primary driver and in step two, we find your archetype. I have found this two-step process works better and is more objective. Traditional VS Alpha Transformation in Archetypes The new Alpha archetypes reflect the unique values and interests of…

Rebel Outlaw Brand Archetype
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Rebel Outlaw Brand Archetype

ByRicky Wright

The Outlaw Brand Archetype represents a rejection of the established norms and rules. It is characterized by a rebellious spirit, unconventionality, and a tendency to challenge authority. Outlaw brands are often seen as edgy and dangerous, but also exciting and alluring. Examples of Outlaw brands include Harley-Davidson, Marlboro, and Red Bull. These brands appeal to…

Unleash the Power of ChatGPT to Build Your Brand: Expert Branding Services for Your Website
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Unleash the Power of ChatGPT to Build Your Brand: Expert Branding Services for Your Website

ByRicky Wright

Welcome to Communication Generation – where we help businesses sculpt a brand using the power of AI. With our expertise in branding and the cutting-edge technology of ChatGPT, we can help you define your brand’s mission and values, develop a strong brand identity, create a unique brand voice, and build a compelling brand narrative. Our…

Cross Cultural Advertising of Shoes in South Korea and Australia
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Cross Cultural Advertising of Shoes in South Korea and Australia

ByRicky Wright

PDF DOWNLOAD: Cross-cultural analysis of sports brand creative advertising in Australia and South Korea As globalised sports brands increasingly look to fast-growing emerging markets to leverage their equity those that use creative advertisements which can respond to differentiated cultural nuances and communicate a coherent brand essence and identity across these cultural divides will do well. This…

How to Create a Single-Minded Proposition in Advertising
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How to Create a Single-Minded Proposition in Advertising

ByRicky Wright

This article will explore how to create a single-minded proposition and how it can be used in advertising campaigns. Introduction: What is a single-minded proposition? A single-minded proposition (SMP) is a clear and concise statement that summarizes the main benefit of a product or service in a way that differentiates it from its competitors. In…

The Creator/ Artist Brand Archetype: The Secrets to Creating a Successful Brand
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The Creator/ Artist Brand Archetype: The Secrets to Creating a Successful Brand

ByRicky Wright

Introduction: What is the Creator Brand Archetype? Creators are the ones who are working on their own brands, which means they have to be aware of the power that comes with it. The Creator/Artist brand archetype is one of the twelve archetypes identified by Carl Jung and later used by marketers. It represents the essence…

Joker Brand Archetype: Work life balance
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Joker Brand Archetype: Work life balance

ByRicky Wright

The Joker Brand Archetype and How to Use it to Make Your Brand Stand Out Table comparing the Jester and the Work/Life Integrator Archetypes: The transformation between the Jester archetype and the Work/Life Integrator archetype involves a shift in focus from purely seeking pleasure and enjoyment to finding a balance between work and personal life…

Rebel/Explorer Archetype Sustainable Travel Project
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Rebel/Explorer Archetype Sustainable Travel Project

ByRicky Wright

If I have been a little quiet online lately, that’s because I have been working on Green Travel List. This site focuses on sustainable travel options from resorts to eco-lodges and takes in a range of options like treehouses and glamping options. COVID has changed the world in many ways, and travel is not an…