Brand Personality in Advertising: How to Spot the Right Brand for Your Business
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Brand Personality in Advertising: How to Spot the Right Brand for Your Business

The idea of brand personality is not new. However, the way brands are being marketed has changed with the advent of social media and digital marketing. The concept of “brand personality” is a relatively new notion that has been used to describe how a brand resonates with its customers A brand’s personality can be defined…

How to Create a Single-Minded Proposition in Advertising
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How to Create a Single-Minded Proposition in Advertising

The single-minded proposition is a central concept in advertising. It is the idea that the brand’s offer is the sole focus of any advertisement. This means that it is not just about selling a product, but also about creating an emotional connection with target audience members. This article will explore how to create a single-minded…

Converting to a Social Enterprise
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Converting to a Social Enterprise

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is…

Rebel/Explorer Archetype Sustainable Travel Project
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Rebel/Explorer Archetype Sustainable Travel Project

If I have been a little quiet online lately, that’s because I have been working on Green Travel List. This site focuses on sustainable travel options from resorts to eco-lodges and takes in a range of options like treehouses and glamping options. COVID has changed the world in many ways, and travel is not an…

Storybrand by Donald Miller
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Storybrand by Donald Miller

What is Storybrand? A Branding Strategy for Brands that Tell Stories Introduction: What is Storybrand and How Does it Work? storybbrand, branding strategy, brand marketing, marketing strategy, Donald Miller The Storybrand framework is a tool that helps brands to create a story that aligns with their brand values, mission and vision. A tool that helps…

Top Bundaberg Websites for 2021
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Top Bundaberg Websites for 2021

While numbers never tell the full story, it is sometimes useful and kind of fascinating to have an objective measure of how much comparative engagement websites get. I thought it would make for an interesting exercise to track what websites produced in Bundaberg are ‘popular’. This list is definitely not exhaustive, and please do use…

Ethical Gamification for a Sustainable Planet
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Ethical Gamification for a Sustainable Planet

If you struggled with this then check out my introduction to gamification. Most Fortune 500 companies now use gamification in attempts to engage audiences. However, experts claimeighty percent of businesses will get it wrong because they fail to consider their audience’s motivations and instead act out of coercive self-interest (cited in Burke, 2014 p. 9)….

Press Release – Public Communication by City Council (Government)
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Press Release – Public Communication by City Council (Government)

Mockup media release for local council created from a defined scenario with a small window of time for a  response: FOR IMMEDIATE RELEASE 7 May 2019 MEDIA RELEASE Council encourages active citizenship after an incident at Wallaby Swamp Burralinga Council has asked for calm, community collaboration after an incident today involving protesters and potential developers…

Creative copywriting with relevance
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Creative copywriting with relevance

Looking to make your copy a little more relevant and engaging? This makeover of an ad will provide some insights into how to do it. Copy and Concept Critique for Queensland Museum Ambient Effective concept and copy in advertising should communicate the single-minded proposition (SMP) of the campaigns defined audience in a novel way. This…

Advertising and Semiotics – Heineken
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Advertising and Semiotics – Heineken

The Worlds Apart Heineken Advertisement by Edelman and Publicis, London, is refreshing in the way it uses social conscious and acts counter hegemonically to promote the sustainable values of tolerance, empathy, creating mutual goals and shared identities. Unlike the comparative Kendal Jenner Pepsi advertisement of the same time, which was unrealistic, and used questionable representations…

Organisational Communication

Organisational Communication

Organisational Communication – Belbin’s Team Roles This article will investigate Belbin’s Team Roles in effect during a group assignment requiring high degree of coordination, and collaboration. The Participants, referred to as A, B, C, and D, had the task of completing a group university assignment. Members were found to assume Belbin’s roles of Resource Investigator,…

Public Communication Portfolio
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Public Communication Portfolio

Some examples of my planned, strategic communications. This portfolio of tactics will give you an idea of some of my skills in ethical public communication. The Task: Develop a series of conceptually integrated tactics in response to a client brief. PDF Download: portfolio-of-public-relations-tactics MEDIA RELEASE Tunstall Square Shopping Centre 18TH September 2018 Australian First Art Installation…