Business – Communication Generation

The Evolution of PR and Communications with AI: A Look at PESO Model and ChatGPT

ByRicky Wright March 24, 2023March 24, 2023

Is AI transforming PR and communications? As technology continues to advance, the role of artificial intelligence (AI) in communications and public relations (PR) has become increasingly important. AI has the potential to revolutionize the industry by improving efficiency, productivity, and audience targeting. In this article, we’ll explore how AI is transforming PR and communications and…

AI | Business | ChatGPT

SWOT Analysis with AI: How to Use ChatGPT for a Comprehensive Analysis

ByRicky Wright March 24, 2023March 24, 2023

A SWOT analysis is an important tool for businesses and organizations looking to understand their internal and external factors that impact their operations. However, creating a SWOT table can be a time-consuming and challenging task, especially for organizations with limited resources or expertise. That’s where the power of GPT (Generative Pre-trained Transformer) comes in. GPT…

AI | Business | ChatGPT

ChatGPT for In-Depth PESTLE Analysis: A Strategic Approach to Business Environment Scanning

ByRicky Wright March 23, 2023March 24, 2023

Are you ready to dive into the exciting world of PESTLE analysis? Sit tight and buckle up, because we’re about to embark on a thrilling journey to explore the dynamic macro-environment that shapes the business landscape! With ChatGPT as our trusty companion, we’ll uncover hidden opportunities, dodge potential threats, and create a roadmap to success…

Advertising | Brand Archetypes | Business | Public Relations | Social Entrepreneur

Hero Brand Archetype: From Classic Warrior to Eco-Warrior: The Evolution of the Hero Archetype in Advertising and Marketing

ByRicky Wright March 16, 2023March 16, 2023

The hero archetype has long been a prominent figure in mythology, literature, and popular culture. The traditional hero, often known as the warrior, is a symbol of courage, determination, and strength, fighting to overcome obstacles and achieve goals. In recent years, however, a new version of the hero has emerged – the Eco-Warrior. This article…

20 of the coolest quotes ever said about personal branding:

ByRicky Wright March 1, 2023March 2, 2023

Personal branding has become an essential part of modern-day career advancement and professional success. To stand out in a crowded job market, individuals need to market themselves effectively and create a lasting impression. You have heard it said Personal branding? More like personal grandstanding. But let’s ignore that. In this article, we have compiled 20…

Seven Steps to Creating a Personal Brand

ByRicky Wright March 1, 2023March 2, 2023

Hello, I’m Lisa. As a young professional starting out in my career, I was constantly bombarded with messages about the importance of personal branding. “You need to create a strong personal brand to stand out in the crowded job market,” they said. At first, I didn’t quite understand what that meant or how to go…

Unlocking the Power of Personal Branding: A New Perspective for the Modern Age

ByRicky Wright March 1, 2023March 2, 2023

Let me explain personal branding from a different perspective – one that takes into account the complexities of our identities and how we present ourselves to the world. It’s called the post-structuralist perspective, and it challenges the idea that we have a fixed, stable identity that we need to promote through our personal brand. Instead,…

Business | Culture | Personal Brand

DIY Personal Branding: How to Build Your Brand Like a CEO

ByRicky Wright March 1, 2023March 1, 2023

Are you wondering how to create a personal brand that stands out from the crowd? Personal branding is all about marketing yourself and your unique personality to make a lasting impression. In today’s world, social media plays a significant role in shaping personal brands. But how can you create a personal brand like a CEO?…

How to Build a Personal Brand that Connects with Gen Alpha and Gen Z: Discover Your Archetype:

ByRicky Wright March 1, 2023March 2, 2023

In today’s digital age, personal branding has become a crucial aspect of building a successful career or business. With the rise of social media and online presence, individuals are no longer just competing for jobs, but also for attention and visibility. Whether you are an aspiring entrepreneur, freelancer, or working professional, developing a strong personal…

Unpacking Generation Z: Exploring the 12 Archetypes and Key Trends of the Post-Millennial Generation

ByRicky Wright February 28, 2023February 28, 2023

Yes, Generation Z and Alpha generation are often used interchangeably and refer to the same demographic group. Generation Z typically includes individuals born between the mid-1990s and the early 2010s, while the Alpha generation includes those born from the mid-2010s to the mid-2020s. Both generations are known for their affinity with technology, social consciousness, and…

Business

12 Archetypes of the Alpha Generation: Examples from Movies, Brands, and Advertising Campaigns

ByRicky Wright February 28, 2023February 28, 2023

Here is a table summarizing 12 archetypes that represent the values and interests of the Alpha generation, also known as Generation Z. These archetypes describe different aspects of their worldview and behavior, from their love of technology to their commitment to social and environmental causes. For each archetype, we have provided a brief description and…

12 Archetypes of the Alpha Generation and How They Can Leverage AI to Make a Difference

ByRicky Wright February 24, 2023February 24, 2023

The Alpha Generation, born between 2010 and 2025, is the first to grow up in a world where digital technology is ubiquitous. This has shaped their beliefs, behaviors, and expectations, creating a new set of archetypes that reflect their unique characteristics and values. In this article, we explore 12 archetypes of the Alpha Generation and…

AI | Culture | Generation Alpha | Public Relations

Meet the Inclusive Leaders of Generation Alpha

ByRicky Wright February 22, 2023February 22, 2023

Introduction: The next generation is already starting to make its mark on the world, and among its defining traits is a deep commitment to inclusivity and diversity. As part of this trend, we’re seeing the emergence of a new archetype: the Inclusive Leader. But what does it mean to be an Inclusive Leader, and what…

The Creative Force of the Alpha Generation: How Their Artistic Expression Will Change the World

ByRicky Wright February 22, 2023February 22, 2023

Interview with a Creative Alpha: How the Next Generation Will Change the Earth As the Alpha generation grows up, they’re bringing with them a new way of thinking and creating. In this interview, we talk with a young creative to learn more about their worldview and their potential to change the world. Q: Can you…

Business

Understanding the Social Activist Archetype of Generation Alpha

ByRicky Wright February 22, 2023February 22, 2023

Generation Alpha, the youngest generation in our society, is growing up in a world where social and environmental issues are at the forefront of public discourse. From climate change to social justice, this generation is witnessing firsthand the challenges facing our planet and its people. In response, many members of Generation Alpha are adopting the…