Business

Usually, in recent year, I head straight for Videopad when I am looking for a great free editor. Videopad is a great program and it remains my first choice when it comes to free and inexpensive video editors but lately, my allegiances are shifting. If you are looking to use the free version of Videopad use this link and watch you don’t accidentally download the trial version which … Read More

Today I am adding Google Site Kit to my WordPress site as a way to earn income from Google Adsense. The whole process took about ten minutes as you can see in this video. I’ll keep you updated with a follow-up video as the ads come online and share with you the success of the process. In the meantime I would like to know if your experiences. Have … Read More

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is a practical example of what fitness and wellness brands can do. The Guru … Read More

Advertising students at Deakin University produced campaigns with one to get presented to the amazing social enterprise we know as Who Gives a Crap. Although this campaign was chosen as a finalist to actually get used by the company it was a great experience to create for such a reputable social enterprise. Background Who Gives a Crap provide ethical recycled toilet paper and 50% of profits help those … Read More

In this field report on using the LearnDash learning management system (LMS), I’d like to take you through some of the logic behind our choices as we set up a comprehensive piano chords e-learning course and hopefully inspire other media makers. (You can also check out April’s free piano lessons). We chose to host our course on our own WordPress site and install the LearnDash plugin. The decision … Read More

If you struggled with this then check out my introduction to gamification. Most fortune 500 companies now use gamification in attempts to engage audiences. However, experts claim eighty per cent of business will get it wrong because they fail to consider their audience’s motivations and instead act out of coercive self-interest (cited in Burke, 2014 p. 9). However, what gamification shows us is that it is possible for … Read More

This is the first time I have updated my Pinterest scheduling page since 2018 and in 2020 my practices have changed a little. I am not saying I am an expert at scheduling on Pinterest by any means but we do (my wife who runs the piano site we are promoting) and I do have some success Pinterest when it comes to getting clicks to our site. Here … Read More

Mockup media release for local council created from a defined scenario with a small window of time for a  response: FOR IMMEDIATE RELEASE 7 May 2019 MEDIA RELEASE Council encourages active citizenship after an incident at Wallaby Swamp Burralinga Council has asked for calm, community collaboration after an incident today involving protesters and potential developers in Wallaby Forest today in which a man was hit by a truck. … Read More

The Worlds Apart Heineken Advertisement by Edelman and Publicis, London, is refreshing in the way it uses social conscious and acts counter hegemonically to promote the sustainable values of tolerance, empathy, creating mutual goals and shared identities. Unlike the comparative Kendal Jenner Pepsi advertisement of the same time, which was unrealistic, and used questionable representations of people Worlds Apart was as a popular success and shows how socially … Read More

Organisational Communication – Belbin’s Team Roles This article will investigate Belbin’s Team Roles in effect during a group assignment requiring high degree of coordination, and collaboration. The Participants, referred to as A, B, C, and D, had the task of completing a group university assignment. Members were found to assume Belbin’s roles of Resource Investigator, Monitor Evaluator, Implementer, Shaper, Co-ordinator, Plant, Team worker, Completer Finisher and Specialist and … Read More

Some examples of my planned, strategic communications. This portfolio of tactics will give you an idea of some of my skills in ethical public communication. The Task: Develop a series of conceptually integrated tactics in response to a client brief. PDF Download: portfolio-of-public-relations-tactics MEDIA RELEASE Tunstall Square Shopping Centre 18TH September 2018 Australian First Art Installation Opening at Tunstall Square A celebration of community goodwill through art is planned … Read More

Lets start with virtues Courage As a creative it is important to have the courage to pursue ideas. And then face constructive criticism as to weather changes would strengthen or weaken the defined communication message. Diligence Through diligence perseverance and dedication to professional practices I continue to improve. Compassion I have compassion for all stakeholders in my open ethical communication and messaging, never resorting to stereotypes. Wisdom I … Read More

This video is all about preparing your thumbnail image using a template. Your thumbnail image is the image that people see and click on in youtube. We will create a template in Canva and also fill out the tags and description.   Image adapted from CC0 by Elisa Riva (social) [clickToTweet tweet=”Now I can create a thumbnail on Youtube. Thanks #teamricky” quote=”Tell twitter you can make a thumbnail now.”]

Here are a few of the tips and tricks I used to restore an old photograph that has deteriorated using a freely available, open source software. Most of us have used or heard of photoshop as the professional imaging program commonly used to manipulate and restore photographs. If you have ever looked into purchasing Adobe Photoshop you will notice that the cost is quite restrictive. A subscription can add up … Read More