The Power of Color: Aligning Your Brand with Archetype Colors

The Power of Color: Aligning Your Brand with Archetype Colors

Brand archetypes are universal symbols and characters that evoke emotions and associations in consumers. Colors can play a crucial role in communicating the personality and values of a brand and can evoke different emotions and associations in people. Here are some common brand archetypes and their associated colors: The Innocent/ Child Brand Colors The Explorer…

The Innocent/Child Brand Archetype
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The Innocent/Child Brand Archetype

The Innocent brand archetype represents purity, simplicity, and wholesomeness. This archetype conveys a sense of optimism and a belief in a better future. Brands that embody the Innocent archetype strive to create products or services that are honest, trustworthy, and straightforward. They often evoke feelings of comfort, safety, and nostalgia, and are associated with innocence,…

Brand Archetypes Quiz
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Brand Archetypes Quiz

Here is my version of the 12 brand archetypes quiz. In step one, we identify the primary driver and in step two, we find your archetype. I have found this two-step process works better and is more objective. Traditional VS Alpha Transformation in Archetypes The new Alpha archetypes reflect the unique values and interests of…

Unleash the Power of ChatGPT to Build Your Brand: Expert Branding Services for Your Website
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Unleash the Power of ChatGPT to Build Your Brand: Expert Branding Services for Your Website

Welcome to Communication Generation – where we help businesses sculpt a brand using the power of AI. With our expertise in branding and the cutting-edge technology of ChatGPT, we can help you define your brand’s mission and values, develop a strong brand identity, create a unique brand voice, and build a compelling brand narrative. Our…

The Gradual Enshittification of Twitter: A Close Look at the Decline of a Social Media Giant with Answers
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The Gradual Enshittification of Twitter: A Close Look at the Decline of a Social Media Giant with Answers

Twitter Decline: At the start of 2023, Twitter was a bustling social media platform, brimming with news, discussions, and a multitude of user interactions. Fast-forward to July, and the scene has radically changed. Timeline Event Description April 2022 Elon Musk initiates his takeover of Twitter October 2022 Musk completes the acquisition of Twitter and takes…

Artificial Intelligence and the Future of Doppelgangers: A Reflection on Klein’s “Doppelganger”
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Artificial Intelligence and the Future of Doppelgangers: A Reflection on Klein’s “Doppelganger”

In Naomi Klein’s “Doppelganger”, we are led through a labyrinth of identity and distortion, where the real and the virtual collide. It’s a stark portrayal of our times where our digital personas often carry more weight than our authentic selves. But what if the divide between the real and the virtual were to diminish even…

What is Bazball?

What is Bazball?

Cricket, known for its adherence to tradition and its slow-paced five-day Test matches, is currently witnessing a revolution in the form of Bazball, a strategy that pushes the boundaries of the sport’s conventions. Bazball is a term coined by ESPN Cricinfo UK editor Andrew Miller on the Switch Hit podcast, referencing the aggressive, fast-paced cricketing…

Brand Personality in Advertising: How to Spot the Right Brand for Your Business
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Brand Personality in Advertising: How to Spot the Right Brand for Your Business

The idea of brand personality is not new. However, the way brands are being marketed has changed with the advent of social media and digital marketing. Brand personality refers to the set of human characteristics associated with a brand. It is the way a brand speaks and behaves, and it can be a powerful tool…

Harnessing ChatGPT: Attracting Traffic and Modernizing a Controversial Law of Attraction Text

Harnessing ChatGPT: Attracting Traffic and Modernizing a Controversial Law of Attraction Text

By Ricky Wright In the expansive digital age, artificial intelligence has established its foothold as a versatile tool. From mundane tasks to creative endeavors, AI is revolutionizing how we approach problems. A recent personal endeavor presented an opportunity to harness this power, as I sought to transform In the digital age, the confluence of AI…

Cross Cultural Advertising of Shoes in South Korea and Australia
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Cross Cultural Advertising of Shoes in South Korea and Australia

PDF DOWNLOAD: Cross-cultural analysis of sports brand creative advertising in Australia and South Korea As globalised sports brands increasingly look to fast-growing emerging markets to leverage their equity those that use creative advertisements which can respond to differentiated cultural nuances and communicate a coherent brand essence and identity across these cultural divides will do well. This…

How to Create a Single-Minded Proposition in Advertising
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How to Create a Single-Minded Proposition in Advertising

This article will explore how to create a single-minded proposition and how it can be used in advertising campaigns. Introduction: What is a single-minded proposition? A single-minded proposition (SMP) is a clear and concise statement that summarizes the main benefit of a product or service in a way that differentiates it from its competitors. In…

The Way of Ange: An Emergent Spiritual Movement Grounded in Football Philosophy
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The Way of Ange: An Emergent Spiritual Movement Grounded in Football Philosophy

In the realm of football, there are few names in the Australian context as influential as Ange Postecoglou. Not merely because of his success on the pitch, but also due to the unique philosophy and methodology he brings to the game. His approach to football is characterized by several key tenets: a belief in playing…

Converting to a Social Enterprise
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Converting to a Social Enterprise

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is…

Rebel/Explorer Archetype Sustainable Travel Project
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Rebel/Explorer Archetype Sustainable Travel Project

If I have been a little quiet online lately, that’s because I have been working on Green Travel List. This site focuses on sustainable travel options from resorts to eco-lodges and takes in a range of options like treehouses and glamping options. COVID has changed the world in many ways, and travel is not an…

Navigating Communication through the Lens of Game Theory: What Works and What Doesn’t
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Navigating Communication through the Lens of Game Theory: What Works and What Doesn’t

The use of game theory in relationships and communication can have both positive and negative effects on individuals and professional communicators. A conversation. On a personal level, the use of game theory in relationships can provide valuable insights into relationship dynamics and help couples make better decisions by clarifying their motivations and goals. However, it…