What lessons from the past can generative AI technology can learn from to realize its potential?
| | | | |

What lessons from the past can generative AI technology can learn from to realize its potential?

The Robodebt Scheme in Australia has been a tragic example of how not to use technology. The automated debt collection system caused immense suffering for many Australians, and serves as a cautionary tale for those developing similar technologies. By understanding the lessons of this scheme, we can ensure that future generative AI technology is used…

Embracing Wholeness: The Wellness Seeker / Nurturer Archetype in the Gig Economy

Embracing Wholeness: The Wellness Seeker / Nurturer Archetype in the Gig Economy

In the contemporary hustle culture, the quest for holistic wellness often seems like a distant dream. However, amidst this backdrop, the Wellness Seeker archetype emerges as a beacon of balance and self-care. This archetype doesn’t chase success at the cost of health but believes in a balanced approach to life and work. As modern work…

Storybrand by Donald Miller
|

Storybrand by Donald Miller

What is Storybrand? A Branding Strategy for Brands that Tell Stories Introduction: What is Storybrand and How Does it Work? storybbrand, branding strategy, brand marketing, marketing strategy, Donald Miller Storybrand is a branding strategy developed by Donald Miller, author and CEO of Storybrand, a marketing agency that helps businesses clarify their message. The strategy is…

Navigating AI Adoption: A Guide to AI Communication and Governance for Organizations

Navigating AI Adoption: A Guide to AI Communication and Governance for Organizations

Developing an effective AI communication and governance strategy for organizations involves several key steps. Here is a suggested framework to guide the process: As artificial intelligence (AI) continues to transform industries and reshape the way we live and work, organizations across the globe must grapple with the challenges and opportunities presented by these powerful technologies….

Top Bundaberg Websites for 2021
| |

Top Bundaberg Websites for 2021

While numbers never tell the full story, it is sometimes useful and kind of fascinating to have an objective measure of how much comparative engagement websites get. I thought it would make for an interesting exercise to track what websites produced in Bundaberg are ‘popular’. This list is definitely not exhaustive, and please do use…

Press Release – Public Communication by City Council (Government)
| |

Press Release – Public Communication by City Council (Government)

Mockup media release for local council created from a defined scenario with a small window of time for a  response: FOR IMMEDIATE RELEASE 7 May 2019 MEDIA RELEASE Council encourages active citizenship after an incident at Wallaby Swamp Burralinga Council has asked for calm, community collaboration after an incident today involving protesters and potential developers…

Creative copywriting with relevance
| |

Creative copywriting with relevance

Looking to make your copy a little more relevant and engaging? This makeover of an ad will provide some insights into how to do it. Copy and Concept Critique for Queensland Museum Ambient Effective concept and copy in advertising should communicate the single-minded proposition (SMP) of the campaigns defined audience in a novel way. This…

Design Thinking and Permaculture: A New Model for Innovation and Sustainability
| | | | | | | |

Design Thinking and Permaculture: A New Model for Innovation and Sustainability

Introduction: Design thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success. With post-war activist origins and an emphasis on creativity practices, design thinking has gained wider traction globally in recent years to solve complex, “wicked” social and cultural problems. Permaculture, on…

Advertising and Semiotics – Heineken
|

Advertising and Semiotics – Heineken

The Worlds Apart Heineken Advertisement by Edelman and Publicis, London, is refreshing in the way it uses social conscious and acts counter hegemonically to promote the sustainable values of tolerance, empathy, creating mutual goals and shared identities. Unlike the comparative Kendal Jenner Pepsi advertisement of the same time, which was unrealistic, and used questionable representations…

Organisational Communication

Organisational Communication

Organisational Communication – Belbin’s Team Roles This article will investigate Belbin’s Team Roles in effect during a group assignment requiring high degree of coordination, and collaboration. The Participants, referred to as A, B, C, and D, had the task of completing a group university assignment. Members were found to assume Belbin’s roles of Resource Investigator,…

Public Communication Portfolio
|

Public Communication Portfolio

Some examples of my planned, strategic communications. This portfolio of tactics will give you an idea of some of my skills in ethical public communication. The Task: Develop a series of conceptually integrated tactics in response to a client brief. PDF Download: portfolio-of-public-relations-tactics MEDIA RELEASE Tunstall Square Shopping Centre 18TH September 2018 Australian First Art Installation…

Soft Skills and Virtues

Soft Skills and Virtues

Lets start with virtues Courage As a creative it is important to have the courage to pursue ideas. And then face constructive criticism as to weather changes would strengthen or weaken the defined communication message. Diligence Through diligence perseverance and dedication to professional practices I continue to improve. Compassion I have compassion for all stakeholders…