Public Relations – Communication Generation

Ethical Gamification for a Sustainable Planet

ByRicky Wright May 26, 2023May 30, 2023

If you struggled with this then check out my introduction to gamification. Most Fortune 500 companies now use gamification in attempts to engage audiences. However, experts claim eighty percent of businesses will get it wrong because they fail to consider their audience’s motivations and instead act out of coercive self-interest (cited in Burke, 2014 p….

AI | Business | ChatGPT | Public Relations | Social Media

The Evolution of PR and Communications with AI: A Look at PESO Model and ChatGPT

ByRicky Wright March 24, 2023March 24, 2023

Is AI transforming PR and communications? As technology continues to advance, the role of artificial intelligence (AI) in communications and public relations (PR) has become increasingly important. AI has the potential to revolutionize the industry by improving efficiency, productivity, and audience targeting. In this article, we’ll explore how AI is transforming PR and communications and…

Advertising | Brand Archetypes | Business | Public Relations | Social Entrepreneur

Hero Brand Archetype: From Classic Warrior to Eco-Warrior: The Evolution of the Hero Archetype in Advertising and Marketing

ByRicky Wright March 16, 2023March 16, 2023

The hero archetype has long been a prominent figure in mythology, literature, and popular culture. The traditional hero, often known as the warrior, is a symbol of courage, determination, and strength, fighting to overcome obstacles and achieve goals. In recent years, however, a new version of the hero has emerged – the Eco-Warrior. This article…

Seven Steps to Creating a Personal Brand

ByRicky Wright March 1, 2023March 2, 2023

Hello, I’m Lisa. As a young professional starting out in my career, I was constantly bombarded with messages about the importance of personal branding. “You need to create a strong personal brand to stand out in the crowded job market,” they said. At first, I didn’t quite understand what that meant or how to go…

Unlocking the Power of Personal Branding: A New Perspective for the Modern Age

ByRicky Wright March 1, 2023March 2, 2023

Let me explain personal branding from a different perspective – one that takes into account the complexities of our identities and how we present ourselves to the world. It’s called the post-structuralist perspective, and it challenges the idea that we have a fixed, stable identity that we need to promote through our personal brand. Instead,…

How to Build a Personal Brand that Connects with Gen Alpha and Gen Z: Discover Your Archetype:

ByRicky Wright March 1, 2023March 2, 2023

In today’s digital age, personal branding has become a crucial aspect of building a successful career or business. With the rise of social media and online presence, individuals are no longer just competing for jobs, but also for attention and visibility. Whether you are an aspiring entrepreneur, freelancer, or working professional, developing a strong personal…

Unpacking Generation Z: Exploring the 12 Archetypes and Key Trends of the Post-Millennial Generation

ByRicky Wright February 28, 2023February 28, 2023

Yes, Generation Z and Alpha generation are often used interchangeably and refer to the same demographic group. Generation Z typically includes individuals born between the mid-1990s and the early 2010s, while the Alpha generation includes those born from the mid-2010s to the mid-2020s. Both generations are known for their affinity with technology, social consciousness, and…

12 Archetypes of the Alpha Generation and How They Can Leverage AI to Make a Difference

ByRicky Wright February 24, 2023February 24, 2023

The Alpha Generation, born between 2010 and 2025, is the first to grow up in a world where digital technology is ubiquitous. This has shaped their beliefs, behaviors, and expectations, creating a new set of archetypes that reflect their unique characteristics and values. In this article, we explore 12 archetypes of the Alpha Generation and…

AI | Culture | Generation Alpha | Public Relations

Meet the Inclusive Leaders of Generation Alpha

ByRicky Wright February 22, 2023February 22, 2023

Introduction: The next generation is already starting to make its mark on the world, and among its defining traits is a deep commitment to inclusivity and diversity. As part of this trend, we’re seeing the emergence of a new archetype: the Inclusive Leader. But what does it mean to be an Inclusive Leader, and what…

The Creative Force of the Alpha Generation: How Their Artistic Expression Will Change the World

ByRicky Wright February 22, 2023February 22, 2023

Interview with a Creative Alpha: How the Next Generation Will Change the Earth As the Alpha generation grows up, they’re bringing with them a new way of thinking and creating. In this interview, we talk with a young creative to learn more about their worldview and their potential to change the world. Q: Can you…

AI | Business | Fame | Public Relations | Tips

SEO in the Era of ChatGPT: How Google and AI are Revolutionizing Search Engine Optimization

ByRicky Wright February 8, 2023February 9, 2023

Will Chat GPT transform SEO Are you wondering how ChatGPT will affect SEO? The advent of advanced AI technologies like ChatGPT has changed the way we interact with information and the internet. With its ability to generate human-like text and provide answers to complex questions, ChatGPT has the potential to transform the world of SEO….

Unlock Your Imagination with Blue Wllow : The Free AI Image Generating Tool”

ByRicky Wright February 8, 2023March 11, 2023

Are you tired of being stuck in a creative rut with traditional digital art tools? Look no further because BlueWillow is here to revolutionize the game! This user-friendly AI art tool has taken the digital art world by storm and has quickly amassed a massive community of over 100,000 users on its rapidly growing Discord…

The Innocent/Child Brand Archetype

ByRicky Wright February 7, 2023March 17, 2023

The Innocent brand archetype represents purity, simplicity, and wholesomeness. This archetype conveys a sense of optimism and a belief in a better future. Brands that embody the Innocent archetype strive to create products or services that are honest, trustworthy, and straightforward. They often evoke feelings of comfort, safety, and nostalgia, and are associated with innocence,…

Brand Archetypes Quiz

ByRicky Wright February 7, 2023March 17, 2023

Here is my version of the 12 brand archetypes quiz. In step one, we identify the primary driver and in step two, we find your archetype. I have found this two-step process works better and is more objective. Traditional VS Alpha Transformation in Archetypes The new Alpha archetypes reflect the unique values and interests of…

Advertising | Business | Public Relations

Brand Personality in Advertising: How to Spot the Right Brand for Your Business

ByRicky Wright December 12, 2022March 24, 2023

The idea of brand personality is not new. However, the way brands are being marketed has changed with the advent of social media and digital marketing. Brand personality refers to the set of human characteristics associated with a brand. It is the way a brand speaks and behaves, and it can be a powerful tool…