Ethical Gamification for a Sustainable Planet

If you struggled with this then check out my introduction to gamification. Most fortune 500 companies now use gamification in attempts to engage audiences. However, experts claim eighty per cent of business will get it wrong because they fail to consider their audience’s motivations and instead act out of coercive self-interest (cited in Burke, 2014 p. 9). However, what gamification shows us is that it is possible for … Read More

Pinterest Scheduling

This is the first time I have updated my Pinterest scheduling page since 2018 and in 2020 my practices have changed a little. I am not saying I am an expert at scheduling on Pinterest by any means but we do (my wife who runs the piano site we are promoting) and I do have some success Pinterest when it comes to getting clicks to our site. Here … Read More

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Press Release – Public Communication by City Council (Government)

Mockup media release for local council created from a defined scenario with a small window of time for a  response: FOR IMMEDIATE RELEASE 7 May 2019 MEDIA RELEASE Council encourages active citizenship after an incident at Wallaby Swamp Burralinga Council has asked for calm, community collaboration after an incident today involving protesters and potential developers in Wallaby Forest today in which a man was hit by a truck. … Read More

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Advertising and Semiotics – Heineken

The Worlds Apart Heineken Advertisement by Edelman and Publicis, London, is refreshing in the way it uses social conscious and acts counter hegemonically to promote the sustainable values of tolerance, empathy, creating mutual goals and shared identities. Unlike the comparative Kendal Jenner Pepsi advertisement of the same time, which was unrealistic, and used questionable representations of people Worlds Apart was as a popular success and shows how socially … Read More

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Organisational Communication

Organisational Communication – Belbin’s Team Roles This article will investigate Belbin’s Team Roles in effect during a group assignment requiring high degree of coordination, and collaboration. The Participants, referred to as A, B, C, and D, had the task of completing a group university assignment. Members were found to assume Belbin’s roles of Resource Investigator, Monitor Evaluator, Implementer, Shaper, Co-ordinator, Plant, Team worker, Completer Finisher and Specialist and … Read More

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Public Communication Portfolio

Some examples of my planned, strategic communications. This portfolio of tactics will give you an idea of some of my skills in ethical public communication. The Task: Develop a series of conceptually integrated tactics in response to a client brief. PDF Download: portfolio-of-public-relations-tactics MEDIA RELEASE Tunstall Square Shopping Centre 18TH September 2018 Australian First Art Installation Opening at Tunstall Square A celebration of community goodwill through art is planned … Read More

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Canva for social media image graphics

Today on tips and tricks we introduce Canva as a way to make infographics. I find myself using Canva lot’s these days for those simple quick image work, where we want to present professional looking design but can’t afford to fuss all day about the production of it. Image Adapted from CC0 by Stefan Keller (Fantasy) Consider: How you can use Canva to improve how your business is represented.

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