Rebel/Explorer Archetype Sustainable Travel Project

If I have been a little quiet online lately, that’s because I have been working on Green Travel List. This site focuses on sustainable travel options from resorts to eco-lodges and takes in a range of options like treehouses and glamping options. COVID has changed the world in many ways, and travel is not an exception. I believe in the future, we will move further toward living purposeful … Read More

Converting to a Social Enterprise

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is a practical example of what fitness and wellness brands can do. The Guru … Read More

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Social Branding

Advertising students at Deakin University produced campaigns with one to get presented to the amazing social enterprise we know as Who Gives a Crap. Although this campaign was chosen as a finalist to actually get used by the company it was a great experience to create for such a reputable social enterprise. Background Who Gives a Crap provide ethical recycled toilet paper and 50% of profits help those … Read More

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Best Free Video Editor

Videopad is a great program but it is not my first choice when it comes to free and inexpensive video editors. Resolve 17 takes the prize there, but I also recommend Shotcut. If you are looking to use the free version of Videopad use this link and watch you don’t accidentally download the trial version which could ask for money when you go to export. I have tried … Read More

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