Social Entrepreneur – Communication Generation

Platform Cooperatives Deep Dive

ByRicky Wright June 1, 2023June 1, 2023

Hello, digital trailblazers! Ready to plunge into another tech topic that’s as revolutionary as it is collaborative? Let’s delve into the world of platform cooperatives and see how they’re reshaping the way we perceive digital platforms in today’s interconnected society. First off, what exactly is a platform cooperative? It’s a digital platform — like a…

Peer-to-Peer (P2P) Systems

ByRicky Wright May 30, 2023June 1, 2023

Peer-to-peer (P2P) systems have emerged as powerful alternatives to conventional centralized platforms, particularly for their ability to support democratic processes, collective decision-making, and shared stewardship of resources. Here, we will dive into different types of P2P groups that embrace commoning principles. 10 examples of popular Peer-to-Peer (P2P) platforms: Negative impacts of P2P. While peer-to-peer (P2P)…

Commoning Groups: A Survey of the Spectrum

ByRicky Wright May 30, 2023June 1, 2023

As we continue to advance into the digital age, the interplay between technology and society grows more intricate and intimate. One fascinating area of exploration is the intersection between commoning groups and Artificial Intelligence (AI). The world of ‘commoning’—a term describing the collective ownership and management of resources—seems to be on a collision course with…

Ethical Gamification for a Sustainable Planet

ByRicky Wright May 26, 2023May 30, 2023

If you struggled with this then check out my introduction to gamification. Most Fortune 500 companies now use gamification in attempts to engage audiences. However, experts claim eighty percent of businesses will get it wrong because they fail to consider their audience’s motivations and instead act out of coercive self-interest (cited in Burke, 2014 p….

Advertising | Brand Archetypes | Business | Public Relations | Social Entrepreneur

Hero Brand Archetype: From Classic Warrior to Eco-Warrior: The Evolution of the Hero Archetype in Advertising and Marketing

ByRicky Wright March 16, 2023March 16, 2023

The hero archetype has long been a prominent figure in mythology, literature, and popular culture. The traditional hero, often known as the warrior, is a symbol of courage, determination, and strength, fighting to overcome obstacles and achieve goals. In recent years, however, a new version of the hero has emerged – the Eco-Warrior. This article…

20 of the coolest quotes ever said about personal branding:

ByRicky Wright March 1, 2023March 2, 2023

Personal branding has become an essential part of modern-day career advancement and professional success. To stand out in a crowded job market, individuals need to market themselves effectively and create a lasting impression. You have heard it said Personal branding? More like personal grandstanding. But let’s ignore that. In this article, we have compiled 20…

Seven Steps to Creating a Personal Brand

ByRicky Wright March 1, 2023March 2, 2023

Hello, I’m Lisa. As a young professional starting out in my career, I was constantly bombarded with messages about the importance of personal branding. “You need to create a strong personal brand to stand out in the crowded job market,” they said. At first, I didn’t quite understand what that meant or how to go…

Unlocking the Power of Personal Branding: A New Perspective for the Modern Age

ByRicky Wright March 1, 2023March 2, 2023

Let me explain personal branding from a different perspective – one that takes into account the complexities of our identities and how we present ourselves to the world. It’s called the post-structuralist perspective, and it challenges the idea that we have a fixed, stable identity that we need to promote through our personal brand. Instead,…

Unpacking Generation Z: Exploring the 12 Archetypes and Key Trends of the Post-Millennial Generation

ByRicky Wright February 28, 2023February 28, 2023

Yes, Generation Z and Alpha generation are often used interchangeably and refer to the same demographic group. Generation Z typically includes individuals born between the mid-1990s and the early 2010s, while the Alpha generation includes those born from the mid-2010s to the mid-2020s. Both generations are known for their affinity with technology, social consciousness, and…

12 Archetypes of the Alpha Generation and How They Can Leverage AI to Make a Difference

ByRicky Wright February 24, 2023February 24, 2023

The Alpha Generation, born between 2010 and 2025, is the first to grow up in a world where digital technology is ubiquitous. This has shaped their beliefs, behaviors, and expectations, creating a new set of archetypes that reflect their unique characteristics and values. In this article, we explore 12 archetypes of the Alpha Generation and…

The Creative Force of the Alpha Generation: How Their Artistic Expression Will Change the World

ByRicky Wright February 22, 2023February 22, 2023

Interview with a Creative Alpha: How the Next Generation Will Change the Earth As the Alpha generation grows up, they’re bringing with them a new way of thinking and creating. In this interview, we talk with a young creative to learn more about their worldview and their potential to change the world. Q: Can you…

Unlock Your Imagination with Blue Wllow : The Free AI Image Generating Tool”

ByRicky Wright February 8, 2023March 11, 2023

Are you tired of being stuck in a creative rut with traditional digital art tools? Look no further because BlueWillow is here to revolutionize the game! This user-friendly AI art tool has taken the digital art world by storm and has quickly amassed a massive community of over 100,000 users on its rapidly growing Discord…

Brand Archetypes Quiz

ByRicky Wright February 7, 2023March 17, 2023

Here is my version of the 12 brand archetypes quiz. In step one, we identify the primary driver and in step two, we find your archetype. I have found this two-step process works better and is more objective. Traditional VS Alpha Transformation in Archetypes The new Alpha archetypes reflect the unique values and interests of…