Counterculture – Communication Generation

20 of the coolest quotes ever said about personal branding:

ByRicky Wright March 1, 2023March 2, 2023

Personal branding has become an essential part of modern-day career advancement and professional success. To stand out in a crowded job market, individuals need to market themselves effectively and create a lasting impression. You have heard it said Personal branding? More like personal grandstanding. But let’s ignore that. In this article, we have compiled 20…

Seven Steps to Creating a Personal Brand

ByRicky Wright March 1, 2023March 2, 2023

Hello, I’m Lisa. As a young professional starting out in my career, I was constantly bombarded with messages about the importance of personal branding. “You need to create a strong personal brand to stand out in the crowded job market,” they said. At first, I didn’t quite understand what that meant or how to go…

Unlocking the Power of Personal Branding: A New Perspective for the Modern Age

ByRicky Wright March 1, 2023March 2, 2023

Let me explain personal branding from a different perspective – one that takes into account the complexities of our identities and how we present ourselves to the world. It’s called the post-structuralist perspective, and it challenges the idea that we have a fixed, stable identity that we need to promote through our personal brand. Instead,…

How to Build a Personal Brand that Connects with Gen Alpha and Gen Z: Discover Your Archetype:

ByRicky Wright March 1, 2023March 2, 2023

In today’s digital age, personal branding has become a crucial aspect of building a successful career or business. With the rise of social media and online presence, individuals are no longer just competing for jobs, but also for attention and visibility. Whether you are an aspiring entrepreneur, freelancer, or working professional, developing a strong personal…

Unpacking Generation Z: Exploring the 12 Archetypes and Key Trends of the Post-Millennial Generation

ByRicky Wright February 28, 2023February 28, 2023

Yes, Generation Z and Alpha generation are often used interchangeably and refer to the same demographic group. Generation Z typically includes individuals born between the mid-1990s and the early 2010s, while the Alpha generation includes those born from the mid-2010s to the mid-2020s. Both generations are known for their affinity with technology, social consciousness, and…

12 Archetypes of the Alpha Generation and How They Can Leverage AI to Make a Difference

ByRicky Wright February 24, 2023February 24, 2023

The Alpha Generation, born between 2010 and 2025, is the first to grow up in a world where digital technology is ubiquitous. This has shaped their beliefs, behaviors, and expectations, creating a new set of archetypes that reflect their unique characteristics and values. In this article, we explore 12 archetypes of the Alpha Generation and…

Brand Archetypes | Counterculture | Generation Alpha | Quantified Self | The Backyard Futurist

Caregiver Archetype give way to Wellness Seeker: How the Alpha Generation Prioritizes Mind and Body Health

ByRicky Wright February 22, 2023March 17, 2023

In today’s rapidly evolving world, brands need to adapt to stay relevant and connect with their target audiences. One way to do this is by understanding and leveraging archetypes – the symbolic representations of human motivations, desires, and fears. Archetypes play a significant role in shaping the perception and identity of a brand, enabling marketers…

Business | Counterculture | Culture | Generation Alpha

Interview with a Digital Native. Who are they/we?

ByRicky Wright February 21, 2023February 22, 2023

Today, we have the opportunity to speak with a Digital Native, one of the key archetypes of the Alpha generation. Digital Natives are individuals who are highly skilled in using digital tools and platforms, and who use their expertise to connect with people all over the world and raise awareness of important issues. They are…

Unlock Your Imagination with Blue Wllow : The Free AI Image Generating Tool”

ByRicky Wright February 8, 2023March 11, 2023

Are you tired of being stuck in a creative rut with traditional digital art tools? Look no further because BlueWillow is here to revolutionize the game! This user-friendly AI art tool has taken the digital art world by storm and has quickly amassed a massive community of over 100,000 users on its rapidly growing Discord…

Brand Archetypes | Counterculture | Permaculture | Social Entrepreneur

Rebel/Explorer Archetype Sustainable Travel Project

ByRicky Wright May 13, 2022May 13, 2022

If I have been a little quiet online lately, that’s because I have been working on Green Travel List. This site focuses on sustainable travel options from resorts to eco-lodges and takes in a range of options like treehouses and glamping options. COVID has changed the world in many ways, and travel is not an…

Navigating Communication through the Lens of Game Theory: What Works and What Doesn’t

ByRicky Wright February 3, 2022February 7, 2023

The use of game theory in relationships and communication can have both positive and negative effects on individuals and professional communicators. A conversation. On a personal level, the use of game theory in relationships can provide valuable insights into relationship dynamics and help couples make better decisions by clarifying their motivations and goals. However, it…

The Deeper Meaning in #Vanlife

ByRicky Wright January 19, 2021February 8, 2023

Although these articles are directed toward #vanlife many of the same issues could apply to YouTube sailing channels. #Vanlife and YouTube Sailing Channels The rise of the #vanlife and YouTube sailing channels have both captured the imagination of many people looking for an escape from the traditional 9-to-5 lifestyle. Both movements have attracted individuals who…

There’s the Internet of things IoT but what about the Internet of Humanity IoH?

ByRicky Wright October 23, 2019October 24, 2019

An Internet of Humanity IoH to resist Surveillance Capitalism There’s the Internet of things IoT but what about the Internet of Humanity IoH? Introduction While self-tracking with the rise of the IoT is contributing to many pro-social benefits for public health, these practices are also transforming notions of the public and private self and raising…

Advertising | Counterculture | Culture

Coca-Cola Advertising and the Mask of Authenticity

ByRicky Wright August 18, 2019February 21, 2023

Advertising plays a significant role in shaping our desires and constructing our sense of self. According to Lyth (p3), advertising identifies trends, raids culture, and constructs desires. In this essay, we will explore how Coca-Cola advertisements have relied upon the concept of authenticity and commercialism to promote the idea of a depth ontology and authentic…

Design Thinking and Permaculture: A New Model for Innovation and Sustainability

ByRicky Wright January 29, 2019February 7, 2023

Introduction: Design thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success. With post-war activist origins and an emphasis on creativity practices, design thinking has gained wider traction globally in recent years to solve complex, “wicked” social and cultural problems. Permaculture, on…