Scooping up Activism: Jessie Macneil-Brown on Ethics, Ice Cream & Refugee Rights
When most people think of Ben & Jerry’s, they think of playful flavour names and indulgent pints. But for Jessie Macneil-Brown, Head of Social Mission & Activism for Ben & Jerry’s Europe/ANZ, ice cream is a delivery system for something bigger: justice. Jessie’s work shows how corporate activism can be more than a veneer. Instead…













