Culture – Communication Generation

20 of the coolest quotes ever said about personal branding:

ByRicky Wright March 1, 2023March 2, 2023

Personal branding has become an essential part of modern-day career advancement and professional success. To stand out in a crowded job market, individuals need to market themselves effectively and create a lasting impression. You have heard it said Personal branding? More like personal grandstanding. But let’s ignore that. In this article, we have compiled 20…

Seven Steps to Creating a Personal Brand

ByRicky Wright March 1, 2023March 2, 2023

Hello, I’m Lisa. As a young professional starting out in my career, I was constantly bombarded with messages about the importance of personal branding. “You need to create a strong personal brand to stand out in the crowded job market,” they said. At first, I didn’t quite understand what that meant or how to go…

Unlocking the Power of Personal Branding: A New Perspective for the Modern Age

ByRicky Wright March 1, 2023March 2, 2023

Let me explain personal branding from a different perspective – one that takes into account the complexities of our identities and how we present ourselves to the world. It’s called the post-structuralist perspective, and it challenges the idea that we have a fixed, stable identity that we need to promote through our personal brand. Instead,…

Business | Culture | Personal Brand

DIY Personal Branding: How to Build Your Brand Like a CEO

ByRicky Wright March 1, 2023March 1, 2023

Are you wondering how to create a personal brand that stands out from the crowd? Personal branding is all about marketing yourself and your unique personality to make a lasting impression. In today’s world, social media plays a significant role in shaping personal brands. But how can you create a personal brand like a CEO?…

Unpacking Generation Z: Exploring the 12 Archetypes and Key Trends of the Post-Millennial Generation

ByRicky Wright February 28, 2023February 28, 2023

Yes, Generation Z and Alpha generation are often used interchangeably and refer to the same demographic group. Generation Z typically includes individuals born between the mid-1990s and the early 2010s, while the Alpha generation includes those born from the mid-2010s to the mid-2020s. Both generations are known for their affinity with technology, social consciousness, and…

12 Archetypes of the Alpha Generation and How They Can Leverage AI to Make a Difference

ByRicky Wright February 24, 2023February 24, 2023

The Alpha Generation, born between 2010 and 2025, is the first to grow up in a world where digital technology is ubiquitous. This has shaped their beliefs, behaviors, and expectations, creating a new set of archetypes that reflect their unique characteristics and values. In this article, we explore 12 archetypes of the Alpha Generation and…

AI | Culture | Generation Alpha | Public Relations

Meet the Inclusive Leaders of Generation Alpha

ByRicky Wright February 22, 2023February 22, 2023

Introduction: The next generation is already starting to make its mark on the world, and among its defining traits is a deep commitment to inclusivity and diversity. As part of this trend, we’re seeing the emergence of a new archetype: the Inclusive Leader. But what does it mean to be an Inclusive Leader, and what…

The Creative Force of the Alpha Generation: How Their Artistic Expression Will Change the World

ByRicky Wright February 22, 2023February 22, 2023

Interview with a Creative Alpha: How the Next Generation Will Change the Earth As the Alpha generation grows up, they’re bringing with them a new way of thinking and creating. In this interview, we talk with a young creative to learn more about their worldview and their potential to change the world. Q: Can you…

Brand Archetypes | Counterculture | Generation Alpha | Quantified Self | The Backyard Futurist

Caregiver Archetype give way to Wellness Seeker: How the Alpha Generation Prioritizes Mind and Body Health

ByRicky Wright February 22, 2023March 17, 2023

In today’s rapidly evolving world, brands need to adapt to stay relevant and connect with their target audiences. One way to do this is by understanding and leveraging archetypes – the symbolic representations of human motivations, desires, and fears. Archetypes play a significant role in shaping the perception and identity of a brand, enabling marketers…

Business | Counterculture | Culture | Generation Alpha

Interview with a Digital Native. Who are they/we?

ByRicky Wright February 21, 2023February 22, 2023

Today, we have the opportunity to speak with a Digital Native, one of the key archetypes of the Alpha generation. Digital Natives are individuals who are highly skilled in using digital tools and platforms, and who use their expertise to connect with people all over the world and raise awareness of important issues. They are…

The Innocent/Child Brand Archetype

ByRicky Wright February 7, 2023March 17, 2023

The Innocent brand archetype represents purity, simplicity, and wholesomeness. This archetype conveys a sense of optimism and a belief in a better future. Brands that embody the Innocent archetype strive to create products or services that are honest, trustworthy, and straightforward. They often evoke feelings of comfort, safety, and nostalgia, and are associated with innocence,…

Brand Archetypes Quiz

ByRicky Wright February 7, 2023March 17, 2023

Here is my version of the 12 brand archetypes quiz. In step one, we identify the primary driver and in step two, we find your archetype. I have found this two-step process works better and is more objective. Traditional VS Alpha Transformation in Archetypes The new Alpha archetypes reflect the unique values and interests of…

Converting to a Social Enterprise

ByRicky Wright September 17, 2022February 21, 2023

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is…

Brand Archetypes | Counterculture | Permaculture | Social Entrepreneur

Rebel/Explorer Archetype Sustainable Travel Project

ByRicky Wright May 13, 2022May 13, 2022

If I have been a little quiet online lately, that’s because I have been working on Green Travel List. This site focuses on sustainable travel options from resorts to eco-lodges and takes in a range of options like treehouses and glamping options. COVID has changed the world in many ways, and travel is not an…

Navigating Communication through the Lens of Game Theory: What Works and What Doesn’t

ByRicky Wright February 3, 2022February 7, 2023

The use of game theory in relationships and communication can have both positive and negative effects on individuals and professional communicators. A conversation. On a personal level, the use of game theory in relationships can provide valuable insights into relationship dynamics and help couples make better decisions by clarifying their motivations and goals. However, it…