Converting to a Social Enterprise

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is a practical example of what fitness and wellness brands can do. The Guru … Read More

Social Branding

Advertising students at Deakin University produced campaigns with one to get presented to the amazing social enterprise we know as Who Gives a Crap. Although this campaign was chosen as a finalist to actually get used by the company it was a great experience to create for such a reputable social enterprise. Background Who Gives a Crap provide ethical recycled toilet paper and 50% of profits help those … Read More

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The role of mobile telephony in the renewal of the public sphere and the extension of democratic processes

Mobile phone use has become ubiquitous (fig. 1), especially among the young and wealthy with more than five billion uses worldwide (Pew Research, 2019). Smartphones herald the arrival of convergence bringing together the formally ‘separate business of media, telecommunications, and computing/information technology into interdependent services’ via digital networks (Cinque, 2012, p,14).  The speed of change in technology has garnered much discussion as to the social-political and economic effects … Read More

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Students Perceptions of Surveillance for the ‘Common Good’ During COVID-19

This study explores the everyday practices of phone use in university students and their attitudes towards a surveillance culture and control during the time of the COVID-19 ‘lockdown’.  During the time of this study, an app was released by the Australian Government asking Australians to put aside their concern for privacy and instead consider the greater public good. Btihaj (2017) refers to this as ‘the emerging tension between … Read More

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Ethical Gamification for a Sustainable Planet

If you struggled with this then check out my introduction to gamification. Most fortune 500 companies now use gamification in attempts to engage audiences. However, experts claim eighty per cent of business will get it wrong because they fail to consider their audience’s motivations and instead act out of coercive self-interest (cited in Burke, 2014 p. 9). However, what gamification shows us is that it is possible for … Read More

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There’s the Internet of things IoT but what about the Internet of Humanity IoH?

An Internet of Humanity IoH to resist Surveillance Capitalism There’s the Internet of things IoT but what about the Internet of Humanity IoH? Introduction While self-tracking with the rise of the IoT is contributing to many pro-social benefits for public health, these practices are also transforming notions of the public and private self and raising substantial ethical issues in the age surveillance capitalism. Self-tracking in the Quantified Self … Read More

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Coca-Cola Advertising and the Mask of Authenticity

Advertising identifies trends, raids culture and constructs desires (Lyth, p3). Through a semiotic qualitative textual analysis, this paper explores how Coca Cola advertisements, at three key junctures in history, have relied upon an authentic/commercial binary that has existed since the Romantic turn during the Enlightenment to promote the myth of a depth ontology and an authentic self in contrast to ‘shallow consumerism’(Banet-Weiser, 2012, Erving Goffman and the Performed … Read More

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The Possibilities and Limitations of Internet Activism

The health of the public sphere as a gauge to the possibilities and limitations of internet activism in the networked society Activism today is dominated by networks and global forms of organisation made possible through today’s digitally hyperconnected world. The ground-breaking work of Manual Castells (2007, 1999, 2016, 2017) has articulated a utopian vision of a network society emerging in the transition from the industrial age to the … Read More

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Press Release – Public Communication by City Council (Government)

Mockup media release for local council created from a defined scenario with a small window of time for a  response: FOR IMMEDIATE RELEASE 7 May 2019 MEDIA RELEASE Council encourages active citizenship after an incident at Wallaby Swamp Burralinga Council has asked for calm, community collaboration after an incident today involving protesters and potential developers in Wallaby Forest today in which a man was hit by a truck. … Read More

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Petri Dish – A sci-fi short story

A girl called Delphia in a study In a bright and happy bedroom, Delphia, a primary school girl is sprinkled small fragments of bio-material into a petri dish. She watched the tiny fractals, made intelligent by a Wi-Fi connection, autonomously self-organize into various new tiny species of gadgets.  The box revealed the toy was one of those Occupy Internet-of-Things starter colonies that parents routinely provided their children. The … Read More

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Using the Iterative Design Process

Iterative design is a cyclical process of improving. By testing and evaluating, reflecting and moving on progress is made and the product improved. I used this process refinement as I improved on an original stimulus idea, a poem, to make one of my first, coded from scratch websites using basic CSS and HTML. I’m not intending to become a coder any time soon but the process was handy … Read More

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Exploring Gamification

My recent experiences with gamification. 1) Connecting with the Community I started collaborating and gamifying the experience early on the #alm201 hashtag by introducing myself via video and then continued to contribute and respond to other students’ efforts. I responded to the layered quests Adam (our unit coordinator) set, and by liking, commenting, awarding gifs, follows and comments to the other students in the group I was rewarding … Read More

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The Democratising Potential of Celebrity and Cosmopolitan Solidarity

The role celebrities play in promoting cosmopolitan values over communitarian tribalism was highlighted in the recent presidential inauguration of Donald Trump which was shunned by many A-list celebrities. This was contrasted with the widespread support for anti-Trump rallies like Alec Baldwin’s. Trump’s communitarian, tribal and divisive America first campaign strategy which was an affront to outsiders didn’t vibe well with many celebrities cosmopolitan sensibilities. This othering of outsiders … Read More

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You’re Fake Microcelebrity: Performing the Commodity of Authenticity

This is my undergraduate video and exegesis attempt at understanding celebrity culture and authenticity. Also, see the follow-up article The Democratising Potential of Celebrity and Cosmopolitan Solidarity My video (below) opens with scenes from the French dystopian short film Logorama (2009) which is a critique on “the loss of real authenticity” in a world which is dominated by self-branded, celebrity-styled individuals. Banet-Weiser (2012 p. 3) describes Logarama reflecting … Read More

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Digital Divides and The Creative Commons

While rampant, unsustainable, growth-oriented capitalism has become the underlying code that is driving digital divides we can take hope in the open source, sharing community as a way forward. The colonial interests of capitalism are, using new extractive technologies and platforms, sabotaging community bonds, and increasing digital divides but I look to show here through narrative, argument, interviews, and digital media experts that there is an alternative way. … Read More

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