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Unlocking the Power of Personal Branding: A New Perspective for the Modern Age
ByRicky Wright March 1, 2023March 2, 2023
Let me explain personal branding from a different perspective – one that takes into account the complexities of our identities and how we present ourselves to the world. It’s called the post-structuralist perspective, and it challenges the idea that we have a fixed, stable identity that we need to promote through our personal brand. Instead,…
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Business | Culture | Personal Brand
DIY Personal Branding: How to Build Your Brand Like a CEO
ByRicky Wright March 1, 2023March 1, 2023
Are you wondering how to create a personal brand that stands out from the crowd? Personal branding is all about marketing yourself and your unique personality to make a lasting impression. In today’s world, social media plays a significant role in shaping personal brands. But how can you create a personal brand like a CEO?…
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Advertising | AI | Brand Archetypes | Business | Counterculture | Design Thinking | Fame | Gamification | Permaculture | Politics | Public Relations | Quantified Self | Social Entrepreneur | The Backyard Futurist
12 Archetypes of the Alpha Generation and How They Can Leverage AI to Make a Difference
ByRicky Wright February 24, 2023February 24, 2023
The Alpha Generation, born between 2010 and 2025, is the first to grow up in a world where digital technology is ubiquitous. This has shaped their beliefs, behaviors, and expectations, creating a new set of archetypes that reflect their unique characteristics and values. In this article, we explore 12 archetypes of the Alpha Generation and…
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AI | Culture | Generation Alpha | Public Relations
Meet the Inclusive Leaders of Generation Alpha
ByRicky Wright February 22, 2023February 22, 2023
Introduction: The next generation is already starting to make its mark on the world, and among its defining traits is a deep commitment to inclusivity and diversity. As part of this trend, we’re seeing the emergence of a new archetype: the Inclusive Leader. But what does it mean to be an Inclusive Leader, and what…
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Advertising | Brand Archetypes | Business | Design Thinking | Public Relations | Quantified Self | Social Entrepreneur | The Backyard Futurist | Tips
The Creative Force of the Alpha Generation: How Their Artistic Expression Will Change the World
ByRicky Wright February 22, 2023February 22, 2023
Interview with a Creative Alpha: How the Next Generation Will Change the Earth As the Alpha generation grows up, they’re bringing with them a new way of thinking and creating. In this interview, we talk with a young creative to learn more about their worldview and their potential to change the world. Q: Can you…
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Brand Archetypes | Counterculture | Generation Alpha | Quantified Self | The Backyard Futurist
Caregiver Archetype give way to Wellness Seeker: How the Alpha Generation Prioritizes Mind and Body Health
ByRicky Wright February 22, 2023March 17, 2023
In today’s rapidly evolving world, brands need to adapt to stay relevant and connect with their target audiences. One way to do this is by understanding and leveraging archetypes – the symbolic representations of human motivations, desires, and fears. Archetypes play a significant role in shaping the perception and identity of a brand, enabling marketers…
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Business | Counterculture | Culture | Generation Alpha
Interview with a Digital Native. Who are they/we?
ByRicky Wright February 21, 2023February 22, 2023
Today, we have the opportunity to speak with a Digital Native, one of the key archetypes of the Alpha generation. Digital Natives are individuals who are highly skilled in using digital tools and platforms, and who use their expertise to connect with people all over the world and raise awareness of important issues. They are…
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Advertising | Brand Archetypes | Business | Culture | Gamification | Public Relations
The Innocent/Child Brand Archetype
ByRicky Wright February 7, 2023March 17, 2023
The Innocent brand archetype represents purity, simplicity, and wholesomeness. This archetype conveys a sense of optimism and a belief in a better future. Brands that embody the Innocent archetype strive to create products or services that are honest, trustworthy, and straightforward. They often evoke feelings of comfort, safety, and nostalgia, and are associated with innocence,…
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Advertising | Brand Archetypes | Business | Culture | Fame | Gamification | Mockups | Portfolio | Public Relations | Social Entrepreneur | Social Media
Brand Archetypes Quiz
ByRicky Wright February 7, 2023March 17, 2023

Here is my version of the 12 brand archetypes quiz. In step one, we identify the primary driver and in step two, we find your archetype. I have found this two-step process works better and is more objective. Traditional VS Alpha Transformation in Archetypes The new Alpha archetypes reflect the unique values and interests of…
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Advertising | Commoning | Counterculture | Culture | Gamification | Permaculture | Singularity | Social Entrepreneur | Social Media | Surveillance Capitalism | The Backyard Futurist
The Gradual Enshittification of Twitter: A Close Look at the Decline of a Social Media Giant with Answers
ByRicky Wright January 10, 2023April 10, 2026
Twitter Decline: At the start of 2023, Twitter was a bustling social media platform, brimming with news, discussions, and a multitude of user interactions. Fast-forward to July, and the scene has radically changed. Timeline Event Description April 2022 Elon Musk initiates his takeover of Twitter October 2022 Musk completes the acquisition of Twitter and takes…
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Eugenics | Quantified Self | Surveillance Capitalism | The Backyard Futurist
Eugenics in California’s Tech Bro Ecosystem: Unraveling the Hidden Connections with the Current AI Movement
ByRicky Wright January 5, 2023July 15, 2023
The advancements in AI have taken us into a realm where it’s no longer just about coding software, but potentially coding humanity itself. Silicon Valley’s techno-optimists often talk of ‘upgrading’ our biological condition, with the underlying assumption that they know what improvements should be made. However, such aspirations have eerily familiar echoes of the discredited…
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Authentic | Counterculture | Culture
Eastern vs. Western Perspectives on Positivity: Comparing Cultural Approaches to Positive Thinking, Contentment, and Personal Responsibility
ByRicky Wright October 6, 2022October 16, 2023
Ah, positivity! In the West, we’re told to think happy thoughts, and if we visualize it hard enough, that parking space will magically appear. Meanwhile, in the East, it’s all about balance and acceptance. Let’s dive into this lighthearted comparison. Funny Eastern vs. Western Perspectives: A Lighthearted Look at Deep Philosophies Aspect Western Perspective Eastern…
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Advertising | Gamification | Mockups | Permaculture | Portfolio | Social Entrepreneur | Social Media | The Backyard Futurist
Converting to a Social Enterprise
ByRicky Wright September 17, 2022February 21, 2023
Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is…
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Brand Archetypes | Counterculture | Permaculture | Social Entrepreneur
Rebel/Explorer Archetype Sustainable Travel Project
ByRicky Wright May 13, 2022May 13, 2022
If I have been a little quiet online lately, that’s because I have been working on Green Travel List. This site focuses on sustainable travel options from resorts to eco-lodges and takes in a range of options like treehouses and glamping options. COVID has changed the world in many ways, and travel is not an…
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AI | Permaculture | Politics | Public Relations | Quantified Self | Surveillance Capitalism
What lessons from the past can generative AI technology can learn from to realize its potential?
ByRicky Wright January 25, 2022February 7, 2023
The Robodebt Scheme in Australia has been a tragic example of how not to use technology. The automated debt collection system caused immense suffering for many Australians, and serves as a cautionary tale for those developing similar technologies. By understanding the lessons of this scheme, we can ensure that future generative AI technology is used…
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