Unpacking Generation Z: Exploring the 12 Archetypes and Key Trends of the Post-Millennial Generation
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Unpacking Generation Z: Exploring the 12 Archetypes and Key Trends of the Post-Millennial Generation

ByRicky Wright

Yes, Generation Z and Alpha generation are often used interchangeably and refer to the same demographic group. Generation Z typically includes individuals born between the mid-1990s and the early 2010s, while the Alpha generation includes those born from the mid-2010s to the mid-2020s. Both generations are known for their affinity with technology, social consciousness, and…

Transhumanism
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Transhumanism

ByRicky Wright

Ah, the big question on the digital table today! I’m glad you brought it up. Transhumanism, as many of you might know, is the belief or theory that human beings can evolve beyond their current physical and mental limitations, especially by means of science and technology. Quite a mouthful, isn’t it? Transhumanism isn’t just about…

Unlocking the Power of Personal Branding: A New Perspective for the Modern Age
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Unlocking the Power of Personal Branding: A New Perspective for the Modern Age

ByRicky Wright

Let me explain personal branding from a different perspective – one that takes into account the complexities of our identities and how we present ourselves to the world. It’s called the post-structuralist perspective, and it challenges the idea that we have a fixed, stable identity that we need to promote through our personal brand. Instead,…

12 Archetypes of the Alpha Generation and How They Can Leverage AI to Make a Difference
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12 Archetypes of the Alpha Generation and How They Can Leverage AI to Make a Difference

ByRicky Wright

The Alpha Generation, born between 2010 and 2025, is the first to grow up in a world where digital technology is ubiquitous. This has shaped their beliefs, behaviors, and expectations, creating a new set of archetypes that reflect their unique characteristics and values. In this article, we explore 12 archetypes of the Alpha Generation and…

SEO in the Era of ChatGPT: How Google and AI are Revolutionizing Search Engine Optimization
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SEO in the Era of ChatGPT: How Google and AI are Revolutionizing Search Engine Optimization

ByRicky Wright

Will Chat GPT transform SEO Are you wondering how ChatGPT will affect SEO? The advent of advanced AI technologies like ChatGPT has changed the way we interact with information and the internet. With its ability to generate human-like text and provide answers to complex questions, ChatGPT has the potential to transform the world of SEO….

Brand Archetypes Quiz
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Brand Archetypes Quiz

ByRicky Wright

Here is my version of the 12 brand archetypes quiz. In step one, we identify the primary driver and in step two, we find your archetype. I have found this two-step process works better and is more objective. Traditional VS Alpha Transformation in Archetypes The new Alpha archetypes reflect the unique values and interests of…

Petri Dish – A sci-fi short story
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Petri Dish – A sci-fi short story

ByRicky Wright

See the difference between different versions of ChatGPT and the original story. Title: Petri Dish – A Sci-Fi Short Story Author: Ricky Wright Improved by ChatGPT 4 Date: May 27, 2019 In a vibrant, cozy bedroom, young Delphia, a primary school student, carefully sprinkles small fragments of bio-material into a petri dish. She observes the…

Exploring Gamification
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Exploring Gamification

ByRicky Wright

My recent experiences with gamification.   1) Connecting with the Community I started collaborating and gamifying the experience early on the #alm201 hashtag by introducing myself via video and then continued to contribute and respond to other students’ efforts. I responded to the layered quests Adam (our unit coordinator) set, and by liking, commenting, awarding…

The Democratising Potential of Celebrity and Cosmopolitan Solidarity
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The Democratising Potential of Celebrity and Cosmopolitan Solidarity

ByRicky Wright

The role celebrities play in promoting cosmopolitan values over communitarian tribalism was highlighted in the recent presidential inauguration of Donald Trump which was shunned by many A-list celebrities. This was contrasted with the widespread support for anti-Trump rallies like Alec Baldwin’s. Trump’s communitarian, tribal, and divisive America First campaign strategy which was an affront to…

You’re Fake Microcelebrity: Performing the Commodity of Authenticity
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You’re Fake Microcelebrity: Performing the Commodity of Authenticity

ByRicky Wright

This is my undergraduate video and exegesis attempt at understanding celebrity culture and authenticity. Also, see the follow-up article The Democratising Potential of Celebrity and Cosmopolitan Solidarity My video (below) opens with scenes from the French dystopian short film Logorama (2009) which is a critique on “the loss of real authenticity” in a world that…