Unpacking Generation Z: Exploring the 12 Archetypes and Key Trends of the Post-Millennial Generation
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Unpacking Generation Z: Exploring the 12 Archetypes and Key Trends of the Post-Millennial Generation

Yes, Generation Z and Alpha generation are often used interchangeably and refer to the same demographic group. Generation Z typically includes individuals born between the mid-1990s and the early 2010s, while the Alpha generation includes those born from the mid-2010s to the mid-2020s. Both generations are known for their affinity with technology, social consciousness, and…

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Transhumanism

Ah, the big question on the digital table today! I’m glad you brought it up. Transhumanism, as many of you might know, is the belief or theory that human beings can evolve beyond their current physical and mental limitations, especially by means of science and technology. Quite a mouthful, isn’t it? Transhumanism isn’t just about…

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Transhumanism in Movies

From the futuristic worlds of science fiction to the gritty landscapes of dystopian societies, the concept of transhumanism has captivated audiences on the silver screen. The movies have long been a platform for exploring the possibilities, dilemmas, and consequences of human enhancement technologies. Through captivating narratives and stunning visuals, filmmakers have delved into the realms…

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Peer-to-Peer (P2P) Systems

Peer-to-peer (P2P) systems have emerged as powerful alternatives to conventional centralized platforms, particularly for their ability to support democratic processes, collective decision-making, and shared stewardship of resources. Here, we will dive into different types of P2P groups that embrace commoning principles. 10 examples of popular Peer-to-Peer (P2P) platforms: Negative impacts of P2P. While peer-to-peer (P2P)…

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Ethical Gamification for a Sustainable Planet

If you struggled with this then check out my introduction to gamification. Most Fortune 500 companies now use gamification in attempts to engage audiences. However, experts claim eighty percent of businesses will get it wrong because they fail to consider their audience’s motivations and instead act out of coercive self-interest (cited in Burke, 2014 p….

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Unlocking the Power of Personal Branding: A New Perspective for the Modern Age

Let me explain personal branding from a different perspective – one that takes into account the complexities of our identities and how we present ourselves to the world. It’s called the post-structuralist perspective, and it challenges the idea that we have a fixed, stable identity that we need to promote through our personal brand. Instead,…

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12 Archetypes of the Alpha Generation and How They Can Leverage AI to Make a Difference

The Alpha Generation, born between 2010 and 2025, is the first to grow up in a world where digital technology is ubiquitous. This has shaped their beliefs, behaviors, and expectations, creating a new set of archetypes that reflect their unique characteristics and values. In this article, we explore 12 archetypes of the Alpha Generation and…

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Definitions of Archetypes: What is an Archetype

Archetype is a term with multiple related meanings: Overall, the concept of archetype suggests the existence of common human experiences, symbols, and stories that are found across different cultures and time periods. This video describes the concept of archetypes and how they exist across different cultures and time periods. The speaker explains that our ancestors…

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The Innocent/Child Brand Archetype

The Innocent brand archetype represents purity, simplicity, and wholesomeness. This archetype conveys a sense of optimism and a belief in a better future. Brands that embody the Innocent archetype strive to create products or services that are honest, trustworthy, and straightforward. They often evoke feelings of comfort, safety, and nostalgia, and are associated with innocence,…

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Brand Archetypes Quiz

Here is my version of the 12 brand archetypes quiz. In step one, we identify the primary driver and in step two, we find your archetype. I have found this two-step process works better and is more objective. Traditional VS Alpha Transformation in Archetypes The new Alpha archetypes reflect the unique values and interests of…

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The Gradual Enshittification of Twitter: A Close Look at the Decline of a Social Media Giant with Answers

Twitter Decline: At the start of 2023, Twitter was a bustling social media platform, brimming with news, discussions, and a multitude of user interactions. Fast-forward to July, and the scene has radically changed. Timeline Event Description April 2022 Elon Musk initiates his takeover of Twitter October 2022 Musk completes the acquisition of Twitter and takes…

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Converting to a Social Enterprise

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is…

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How to Use Technology to Improve Your Communication in the AI Era: I had a conversation with Google Bard, and here’s what I learned.

In this article, we look at one way to use Bard to make a website post. I recently had the opportunity to have a conversation with Google Bard, a large language model that is still under development. I was curious to learn more about how Bard works, and what it can do. I was impressed…

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Navigating Communication through the Lens of Game Theory: What Works and What Doesn’t

The use of game theory in relationships and communication can have both positive and negative effects on individuals and professional communicators. A conversation. On a personal level, the use of game theory in relationships can provide valuable insights into relationship dynamics and help couples make better decisions by clarifying their motivations and goals. However, it…