Unpacking Generation Z: Exploring the 12 Archetypes and Key Trends of the Post-Millennial Generation
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Unpacking Generation Z: Exploring the 12 Archetypes and Key Trends of the Post-Millennial Generation

ByRicky Wright

Yes, Generation Z and Alpha generation are often used interchangeably and refer to the same demographic group. Generation Z typically includes individuals born between the mid-1990s and the early 2010s, while the Alpha generation includes those born from the mid-2010s to the mid-2020s. Both generations are known for their affinity with technology, social consciousness, and…

Meet the Inclusive Leaders of Generation Alpha
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Meet the Inclusive Leaders of Generation Alpha

ByRicky Wright

Introduction: The next generation is already starting to make its mark on the world, and among its defining traits is a deep commitment to inclusivity and diversity. As part of this trend, we’re seeing the emergence of a new archetype: the Inclusive Leader. But what does it mean to be an Inclusive Leader, and what…

Caregiver Archetype give way to Wellness Seeker: How the Alpha Generation Prioritizes Mind and Body Health
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Caregiver Archetype give way to Wellness Seeker: How the Alpha Generation Prioritizes Mind and Body Health

ByRicky Wright

In today’s rapidly evolving world, brands need to adapt to stay relevant and connect with their target audiences. One way to do this is by understanding and leveraging archetypes – the symbolic representations of human motivations, desires, and fears. Archetypes play a significant role in shaping the perception and identity of a brand, enabling marketers…

The Entrepreneur Archetype: Exploring the Creative and Innovative Side of Gen Alpha
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The Entrepreneur Archetype: Exploring the Creative and Innovative Side of Gen Alpha

ByRicky Wright

: Gen Alpha is poised to be one of the most entrepreneurial generations yet. With their creativity, innovation, and passion for pursuing new ideas, many members of this generation embody the Entrepreneur archetype. From social media influencers to eco-conscious business owners, there are countless examples of how Gen Alpha is changing the game when it comes to entrepreneurship. In this article, we’ll explore the key traits and motivations of the Entrepreneur archetype, as well as some of the challenges and opportunities that Gen Alpha faces as they navigate the ever-evolving landscape of entrepreneurship.

Inside the Mind of a Global Citizen: Exploring the Alpha Generation’s Drive for Social and Environmental Justice

Inside the Mind of a Global Citizen: Exploring the Alpha Generation’s Drive for Social and Environmental Justice

ByRicky Wright

In this hypothetical interview, we’ll be speaking with The Global Citizen, one of the 12 archetypes that represent the unique traits and characteristics of the Alpha generation. The Global Citizen archetype represents the Alpha generation’s openness to other cultures and perspectives, as well as their awareness of global issues such as climate change and social…

Meet the 12 Archetypes of the Alpha Generation & the Gen Z-Zoomers
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Meet the 12 Archetypes of the Alpha Generation & the Gen Z-Zoomers

ByRicky Wright

Meet the 12 Archetypes of the Alpha Generation: Exploring the Next Generation’s Unique Traits and Characteristics. From the Digital Native to the Eco-Warrior to the Virtual Citizen, these archetypes reflect the diverse and complex identities of Gen Alpha and shed light on their potential impact on society and the economy.

Interview with a Digital Native. Who are they/we?
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Interview with a Digital Native. Who are they/we?

ByRicky Wright

Today, we have the opportunity to speak with a Digital Native, one of the key archetypes of the Alpha generation. Digital Natives are individuals who are highly skilled in using digital tools and platforms, and who use their expertise to connect with people all over the world and raise awareness of important issues. They are…