Personal Branding in the Gig Economy: Navigating a Fragmented Professional Landscape
| |

Personal Branding in the Gig Economy: Navigating a Fragmented Professional Landscape

The gig economy, characterized by short-term contracts and freelance work as opposed to permanent jobs, has surged in prominence in the 21st century. This shift in the employment paradigm has necessitated a new approach to personal branding. In a landscape where workers are often seen as interchangeable commodities, establishing a unique professional identity has become…

| | | |

Hustle Culture vs. Ikigai: A Comparative Study

In an era where hashtags like #GrindNeverStops and #HustleHard flood social media timelines, it’s easy to get caught up in the fervor of never-ending ambition. On the other side of the world (and philosophy), however, exists a contrasting perspective: Ikigai, a Japanese concept that centers around finding joy, fulfillment, and balance in life. While hustle…

| | |

Gig Work: A Double-Edged Sword in the Modern Digital Era

by Evelyn Booker, Senior Writer, Tech Realities Journal (Persona) In today’s rapidly evolving digital landscape, the gig economy has emerged as a fascinating yet controversial cornerstone. While these app-driven jobs have democratized access to employment, they simultaneously serve as harbingers of a growing trend of precarious livelihoods. In the modern, digitally-driven age, the traditional 9-to-5…