Social Branding

Advertising students at Deakin University produced campaigns with one to get presented to the amazing social enterprise we know as Who Gives a Crap. Although this campaign was chosen as a finalist to actually get used by the company it was a great experience to create for such a reputable social enterprise. Background Who Gives a Crap provide ethical recycled toilet paper and 50% of profits help those who don’t have access to a … Read More

Converting to a Social Enterprise

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is a practical example of what fitness and wellness brands can do. The Guru Fitness ‘Gamification for ethical fitness – … Read More

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The role of mobile telephony in the renewal of the public sphere and the extension of democratic processes

Mobile phone use has become ubiquitous (fig. 1), especially among the young and wealthy with more than five billion uses worldwide (Pew Research, 2019). Smartphones herald the arrival of convergence bringing together the formally ‘separate business of media, telecommunications, and computing/information technology into interdependent services’ via digital networks (Cinque, 2012, p,14).  The speed of change in technology has garnered much discussion as to the social-political and economic effects creating debates between dystopian sceptics and … Read More

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Ethical Gamification for a Sustainable Planet

If you struggled with this then check out my introduction to gamification. Most fortune 500 companies now use gamification in attempts to engage audiences. However, experts claim eighty per cent of business will get it wrong because they fail to consider their audience’s motivations and instead act out of coercive self-interest (cited in Burke, 2014 p. 9). However, what gamification shows us is that it is possible for business goals to align with community … Read More

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There’s the Internet of things IoT but what about the Internet of Humanity IoH?

An Internet of Humanity IoH to resist Surveillance Capitalism There’s the Internet of things IoT but what about the Internet of Humanity IoH? Introduction While self-tracking with the rise of the IoT is contributing to many pro-social benefits for public health, these practices are also transforming notions of the public and private self and raising substantial ethical issues in the age surveillance capitalism. Self-tracking in the Quantified Self (QS) movement originated with Gary Wolf … Read More

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The Possibilities and Limitations of Internet Activism

The health of the public sphere as a gauge to the possibilities and limitations of internet activism in the networked society Activism today is dominated by networks and global forms of organisation made possible through today’s digitally hyperconnected world. The ground-breaking work of Manual Castells (2007, 1999, 2016, 2017) has articulated a utopian vision of a network society emerging in the transition from the industrial age to the information age, powered by new technological … Read More

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Petri Dish – A sci-fi short story

A girl called Delphia in a study In a bright and happy bedroom, Delphia, a primary school girl is sprinkled small fragments of bio-material into a petri dish. She watched the tiny fractals, made intelligent by a Wi-Fi connection, autonomously self-organize into various new tiny species of gadgets.  The box revealed the toy was one of those Occupy Internet-of-Things starter colonies that parents routinely provided their children. The kits were routinely used to teach … Read More

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Vanlife Podcast Episode 2

Ideology and the #Vanlife Movement   Episode 2 of the Vanlife Culture Series     The Wanderlust of #Vanlife (2015) examines the travelling and blogging movement established by Foster Huntington, who quit a Manhattan corporate job to travel full time in Volkswagen. Huntington says, “I felt like I was kind of pissing away my 20’s doing that” and changed to a more authentic way of making a living, documenting his travels on social media. … Read More

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Global Timing – How time management and global warming are linked

This week I was set the task to write about time management in about 300 words. Taking the macro lens to the problem given the recent education I had been given on the topic by a couple of my favourite scholars I looked at the issue of the apparent lack of time we all seem to suffer from as one caused by inequality. And it is this same inequality derived from a neoliberal ideology … Read More

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Some Ideas on Social Media Before I Study Digital Media

As the digital zone has evolved, hope started to rise of a new kind of world order free of many of the ideologically based oppressions, which the gatekeepers of the old order represented. We are overjoyed when a simple one person show with a facebook account now has the power to bring down an ideological dictatorship. A lot of good has come out of the new digital landscape as it is easy to argue … Read More

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