Portfolio – Communication Generation

Unpacking Generation Z: Exploring the 12 Archetypes and Key Trends of the Post-Millennial Generation

ByRicky Wright July 15, 2023July 15, 2023

Yes, Generation Z and Alpha generation are often used interchangeably and refer to the same demographic group. Generation Z typically includes individuals born between the mid-1990s and the early 2010s, while the Alpha generation includes those born from the mid-2010s to the mid-2020s. Both generations are known for their affinity with technology, social consciousness, and…

Platform Cooperatives Deep Dive

ByRicky Wright June 1, 2023June 1, 2023

Hello, digital trailblazers! Ready to plunge into another tech topic that’s as revolutionary as it is collaborative? Let’s delve into the world of platform cooperatives and see how they’re reshaping the way we perceive digital platforms in today’s interconnected society. First off, what exactly is a platform cooperative? It’s a digital platform — like a…

20 of the coolest quotes ever said about personal branding:

ByRicky Wright March 1, 2023March 2, 2023

Personal branding has become an essential part of modern-day career advancement and professional success. To stand out in a crowded job market, individuals need to market themselves effectively and create a lasting impression. You have heard it said Personal branding? More like personal grandstanding. But let’s ignore that. In this article, we have compiled 20…

Brand Archetypes Quiz

ByRicky Wright February 7, 2023March 17, 2023

Here is my version of the 12 brand archetypes quiz. In step one, we identify the primary driver and in step two, we find your archetype. I have found this two-step process works better and is more objective. Traditional VS Alpha Transformation in Archetypes The new Alpha archetypes reflect the unique values and interests of…

Converting to a Social Enterprise

ByRicky Wright September 17, 2022February 21, 2023

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is…

Navigating Communication through the Lens of Game Theory: What Works and What Doesn’t

ByRicky Wright February 3, 2022February 7, 2023

The use of game theory in relationships and communication can have both positive and negative effects on individuals and professional communicators. A conversation. On a personal level, the use of game theory in relationships can provide valuable insights into relationship dynamics and help couples make better decisions by clarifying their motivations and goals. However, it…

The Deeper Meaning in #Vanlife

ByRicky Wright January 19, 2021July 25, 2023

Although these articles are directed toward #vanlife many of the same issues could apply to YouTube sailing channels. #Vanlife and YouTube Sailing Channels The rise of the #vanlife and YouTube sailing channels have both captured the imagination of many people looking for an escape from the traditional 9-to-5 lifestyle. Both movements have attracted individuals who…

Gamification | Portfolio

25 social media platforms find-a-word game

ByRicky Wright November 25, 2020February 14, 2021

This is a game I created where users participate in finding social media platforms. It is really easy to set up (see my reviews on using h5p under the gamification heading). These social media platforms are not listed in any particular order. Only 25 that seem relevant in 2020. This is a pretty big find-a-word…

Gamification | Portfolio

Interactive Piano Quiz

ByRicky Wright June 12, 2020February 14, 2021

I have been playing around with creating a few piano quizzes for our piano course. Quizzes and games are a great way to engage your audience and make the whole experience of learning more enjoyable. Try these out. You may even like to try making your own with some of the resources I provide on…

Portfolio

Vector Image Logo

ByRicky Wright February 14, 2019July 23, 2021

This was a recent job for By the Sea Soap Shoppe. Here I converted an illustration into a vector image logo suitable for printing and signage. The Shoppe (actually ‘they’ are my in-laws)already knew what they wanted and had sent a pixilated image that I could vectorize. By creating the image in the vector image…

Portfolio | Public Relations

Public Communication Portfolio

ByRicky Wright October 14, 2018February 14, 2021

Some examples of my planned, strategic communications. This portfolio of tactics will give you an idea of some of my skills in ethical public communication. The Task: Develop a series of conceptually integrated tactics in response to a client brief. PDF Download: portfolio-of-public-relations-tactics MEDIA RELEASE Tunstall Square Shopping Centre 18TH September 2018 Australian First Art Installation…

Portfolio | Social Media | Vanlife

Making a Podcast

ByRicky Wright May 10, 2018February 14, 2021

This is Episode 1. in the Van life Culture series. Where we put the lens on the van life travelling and blogging movement established by Foster Huntington, who famously quit a Manhattan corporate job to travel, and blog full time in Volkswagen. 4 minutes 45 seconds + music. Reflecting on the Podcasting Process in 600…