At the 2025 Something Digital conference in Brisbane, Nathaniel (Nate) Lubin — founder of the Better Internet Initiative — will explore Social Media 3.0: Reclaiming Authentic Community in an Algorithmic World. I’ll be there in person, listening for ideas that might reshape how we think about online connection, trust, and the civic role of our…
In an era where the digital world dominates our waking life, the pressure to keep up with ever-changing trends can be overwhelming. Content creators and digital marketers often feel like they are swimming against the current, trying to control every aspect of their digital environment. However, wisdom from ancient philosophy and modern psychology suggests a…
This study explores the everyday practices of phone use in university students and their attitudes towards a surveillance culture and control during the time of the COVID-19 ‘lockdown’. During the time of this study, an app was released by the Australian Government asking Australians to put aside their concern for privacy and instead consider the…
Yes, Generation Z and Alpha generation are often used interchangeably and refer to the same demographic group. Generation Z typically includes individuals born between the mid-1990s and the early 2010s, while the Alpha generation includes those born from the mid-2010s to the mid-2020s. Both generations are known for their affinity with technology, social consciousness, and…
If you struggled with this then check out my introduction to gamification. Most Fortune 500 companies now use gamification in attempts to engage audiences. However, experts claim eighty percent of businesses will get it wrong because they fail to consider their audience’s motivations and instead act out of coercive self-interest (cited in Burke, 2014 p….
Is AI transforming PR and communications? As technology continues to advance, the role of artificial intelligence (AI) in communications and public relations (PR) has become increasingly important. AI has the potential to revolutionize the industry by improving efficiency, productivity, and audience targeting. In this article, we’ll explore how AI is transforming PR and communications and…
Personal branding has become an essential part of modern-day career advancement and professional success. To stand out in a crowded job market, individuals need to market themselves effectively and create a lasting impression. You have heard it said Personal branding? More like personal grandstanding. But let’s ignore that. In this article, we have compiled 20…
Hello, I’m Lisa. As a young professional starting out in my career, I was constantly bombarded with messages about the importance of personal branding. “You need to create a strong personal brand to stand out in the crowded job market,” they said. At first, I didn’t quite understand what that meant or how to go…
Here is my version of the 12 brand archetypes quiz. In step one, we identify the primary driver and in step two, we find your archetype. I have found this two-step process works better and is more objective. Traditional VS Alpha Transformation in Archetypes The new Alpha archetypes reflect the unique values and interests of…
Twitter Decline: At the start of 2023, Twitter was a bustling social media platform, brimming with news, discussions, and a multitude of user interactions. Fast-forward to July, and the scene has radically changed. Timeline Event Description April 2022 Elon Musk initiates his takeover of Twitter October 2022 Musk completes the acquisition of Twitter and takes…
Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is…
The Wanderlust of #Vanlife (2015) examines the travelling and blogging movement established by Foster Huntington, who quit a Manhattan corporate job to travel full time in Volkswagen. Huntington says, “I felt like I was kind of pissing away my 20’s doing that” and changed to a more authentic way of making a living, documenting his…
An introduction to a values-based approach for the age of AI, climate crisis, and cultural transformation. In a world increasingly shaped by speed, scale, and automation, communication has lost something essential: connection.We’ve optimised how we speak — but we’ve forgotten why we speak. At Communication Generation, we believe it’s time to go beyond persuasive copywriting,…
Although these articles are directed toward #vanlife many of the same issues could apply to YouTube sailing channels. #Vanlife and YouTube Sailing Channels The rise of the #vanlife and YouTube sailing channels have both captured the imagination of many people looking for an escape from the traditional 9-to-5 lifestyle. Both movements have attracted individuals who…
The health of the public sphere as a gauge to the possibilities and limitations of internet activism in the networked society Activism today is dominated by networks and global forms of organisation made possible through today’s digitally hyperconnected world. The ground-breaking work of Manual Castells (2007, 1999, 2016, 2017) has articulated a utopian vision of…