Navigating the River of Digital Media: Lessons from Taoism and the State of Flow
|

Navigating the River of Digital Media: Lessons from Taoism and the State of Flow

In an era where the digital world dominates our waking life, the pressure to keep up with ever-changing trends can be overwhelming. Content creators and digital marketers often feel like they are swimming against the current, trying to control every aspect of their digital environment. However, wisdom from ancient philosophy and modern psychology suggests a…

| | |

Students Perceptions of Surveillance for the ‘Common Good’ During COVID-19

This study explores the everyday practices of phone use in university students and their attitudes towards a surveillance culture and control during the time of the COVID-19 ‘lockdown’.  During the time of this study, an app was released by the Australian Government asking Australians to put aside their concern for privacy and instead consider the…

| | | | | | | | | | | | | | | | | | | |

Unpacking Generation Z: Exploring the 12 Archetypes and Key Trends of the Post-Millennial Generation

Yes, Generation Z and Alpha generation are often used interchangeably and refer to the same demographic group. Generation Z typically includes individuals born between the mid-1990s and the early 2010s, while the Alpha generation includes those born from the mid-2010s to the mid-2020s. Both generations are known for their affinity with technology, social consciousness, and…

| | | | | | |

Ethical Gamification for a Sustainable Planet

If you struggled with this then check out my introduction to gamification. Most Fortune 500 companies now use gamification in attempts to engage audiences. However, experts claim eighty percent of businesses will get it wrong because they fail to consider their audience’s motivations and instead act out of coercive self-interest (cited in Burke, 2014 p….

| | | |

The Evolution of PR and Communications with AI: A Look at PESO Model and ChatGPT

Is AI transforming PR and communications? As technology continues to advance, the role of artificial intelligence (AI) in communications and public relations (PR) has become increasingly important. AI has the potential to revolutionize the industry by improving efficiency, productivity, and audience targeting. In this article, we’ll explore how AI is transforming PR and communications and…

| | | | | | | | | | | | |

20 of the coolest quotes ever said about personal branding:

Personal branding has become an essential part of modern-day career advancement and professional success. To stand out in a crowded job market, individuals need to market themselves effectively and create a lasting impression. You have heard it said Personal branding? More like personal grandstanding. But let’s ignore that. In this article, we have compiled 20…

| | | | | | | | | | |

Seven Steps to Creating a Personal Brand

Hello, I’m Lisa. As a young professional starting out in my career, I was constantly bombarded with messages about the importance of personal branding. “You need to create a strong personal brand to stand out in the crowded job market,” they said. At first, I didn’t quite understand what that meant or how to go…

| | | | | | | | | |

Brand Archetypes Quiz

Here is my version of the 12 brand archetypes quiz. In step one, we identify the primary driver and in step two, we find your archetype. I have found this two-step process works better and is more objective. Traditional VS Alpha Transformation in Archetypes The new Alpha archetypes reflect the unique values and interests of…

| | | | | | | | | |

The Gradual Enshittification of Twitter: A Close Look at the Decline of a Social Media Giant with Answers

Twitter Decline: At the start of 2023, Twitter was a bustling social media platform, brimming with news, discussions, and a multitude of user interactions. Fast-forward to July, and the scene has radically changed. Timeline Event Description April 2022 Elon Musk initiates his takeover of Twitter October 2022 Musk completes the acquisition of Twitter and takes…

| | | | | | |

Converting to a Social Enterprise

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is…

| | | | | | | | | |

Navigating Communication through the Lens of Game Theory: What Works and What Doesn’t

The use of game theory in relationships and communication can have both positive and negative effects on individuals and professional communicators. A conversation. On a personal level, the use of game theory in relationships can provide valuable insights into relationship dynamics and help couples make better decisions by clarifying their motivations and goals. However, it…

| | | | | | | | | |

The Deeper Meaning in #Vanlife

Although these articles are directed toward #vanlife many of the same issues could apply to YouTube sailing channels. #Vanlife and YouTube Sailing Channels The rise of the #vanlife and YouTube sailing channels have both captured the imagination of many people looking for an escape from the traditional 9-to-5 lifestyle. Both movements have attracted individuals who…

| | |

The Possibilities and Limitations of Internet Activism

The health of the public sphere as a gauge to the possibilities and limitations of internet activism in the networked society Activism today is dominated by networks and global forms of organisation made possible through today’s digitally hyperconnected world. The ground-breaking work of Manual Castells (2007, 1999, 2016, 2017) has articulated a utopian vision of…