portfolio

Video-based news story

The Task: Produce an 80-second video-based news story, with original quotes/video grabs from at least two interviews you have conducted.

PDF Transcript: bundaberg-strawberry-festival-transcript

Photojournalism

The Task:  Produce a newsworthy regional photojournalism piece with at least two interviews.

PDF Transcript: photojournalism-elliott-heads-development

Audio Slideshow Transcript
Speculation is again abuzz that the long promised, Elliott Heads Estate, which would increase the
town’s population from 1100 to over 9000 may go ahead. Developer, Stan La Vin gained approval
for the 3200-lot-project in 2013 in a narrow ballot, but the project has never eventuated due to a
lack of sewerage. In July however, the Bundaberg Regional Council granted $700 000 in funding for,
sewage infrastructure and a treatment plant at the nearby Edals’ development.
Local, Laura Mathews is concerned the project will now go ahead.
“I’m definitely not keen on development. I prefer to keep it the small village that we are. You find a
lot more ice cream packaging, lolly wrappers, straws. Seabirds, it could definitely impact them.”
Local real estate agent Sharon Jackson is encouraging others to get on board.
“Progress is always good. We don’t really have a lot of facilities here. More properties to sell I
guess.”
Locals may have to work together with council to minimise any negative impacts in the future
developments may have.

Curated News Story

The Task: Produce a 400-word newsworthy curated news story with social media quotes. Include links to other relevant news stories/sources on this topic.

Quality of Media Under Question Following Historical Merger

The 177-year-old Fairfax newspaper company has been consumed by Nine, raising questions about the future of public interest and regional journalism diversity in Australia. Nine CEO, Hugh Marks, has become the CEO of the newly formed Nine Entertainment in the four-billion-dollar media merger which will see the end of the Fairfax name.

Journalists at Australia oldest newspaper mastheads The Age and the Sydney Morning Herald learnt of the merger in an email from current Fairfax CEO, Greg Hywood, this morning.

Walkley award-winning journalist Kate McClymont was shocked:

“So, after 150-plus years this is all we get. “I would like to thank everyone for their contribution to Fairfax,” she tweeted.

Jacqueline Maley of the Age and Sydney Morning Herald captured the mood of concern about what this might mean for public interest journalism in Australia:

“I am less attached to the name ‘Fairfax’ than I am to the names of the noble mastheads we publish—mastheads which have been a pillar of public life in this country for 150-odd years. Hopefully, our new overlords will value them too,” she said in a tweet.

The deal was made possible following last year’s changes to cross-media ownership rules ending Hawke-era restrictions on companies owning a TV Network, radio station, and newspaper in the same market.  But questions are now mounting about the future of independent journalism in Australia and the destabilising effect the contracted landscape could have on democracy.

Former Prime minister Paul Keating entered the debate this afternoon saying Nine had historically “displayed the opportunism and ethics of an alley cat”, and “that puss will inevitably leak into Fairfax,” in a written statement.

The Media, Entertainment & Arts Alliance wants the competition regulator to block the takeover:

“It harms the ability of an independent media to scrutinise and investigate the powerful, threatens the functioning of a healthy democracy, undermines the quality journalism that our communities rely on for information,” the key union announced in a tweet.

The Government is celebrating the merger as proof the removal of the regulations is allowing Australian media outlets to perform on the world stage. All this in an era when media giants Facebook, Google, and Netflix are taking an unprecedented cut of the media revenue pie. As reported in the Guardian, Communications Minister Senator Mitch Fifield claimed the merger would allow the new entity “to compete with the global giants”. Prime Minister Malcolm Turnbull said, “The arrival of all the online news services has made the media so much more competitive”.Labor’s shadow communication minister is raising concerns about the concentration of media power.

Build Your Personal Brand Like a CEO
Business | Culture | Personal Brand

DIY Personal Branding: How to Build Your Brand Like a CEO

Are you wondering how to create a personal brand that stands out from the crowd? Personal branding is all about marketing yourself and your unique personality to make a lasting impression. In today’s world, social media plays a significant role in shaping personal brands. But how can you create a personal brand like a CEO?…

Press Release – Public Communication by City Council (Government)
Mockups | Politics | Public Relations

Press Release – Public Communication by City Council (Government)

Mockup media release for local council created from a defined scenario with a small window of time for a  response: FOR IMMEDIATE RELEASE 7 May 2019 MEDIA RELEASE Council encourages active citizenship after an incident at Wallaby Swamp Burralinga Council has asked for calm, community collaboration after an incident today involving protesters and potential developers…

Heineken-Worlds-Apart-OpenYourWorld
Advertising | Public Relations

Advertising and Semiotics – Heineken

The Worlds Apart Heineken Advertisement by Edelman and Publicis, London, is refreshing in the way it uses social conscious and acts counter hegemonically to promote the sustainable values of tolerance, empathy, creating mutual goals and shared identities. Unlike the comparative Kendal Jenner Pepsi advertisement of the same time, which was unrealistic, and used questionable representations…

Organisational Communication
Public Relations

Organisational Communication

Organisational Communication – Belbin’s Team Roles This article will investigate Belbin’s Team Roles in effect during a group assignment requiring high degree of coordination, and collaboration. The Participants, referred to as A, B, C, and D, had the task of completing a group university assignment. Members were found to assume Belbin’s roles of Resource Investigator,…

public relations
Portfolio | Public Relations

Public Communication Portfolio

Some examples of my planned, strategic communications. This portfolio of tactics will give you an idea of some of my skills in ethical public communication. The Task: Develop a series of conceptually integrated tactics in response to a client brief. PDF Download: portfolio-of-public-relations-tactics MEDIA RELEASE Tunstall Square Shopping Centre 18TH September 2018 Australian First Art Installation…

Bundy
Advertising | Bundaberg | Business

Top Bundaberg Websites for 2021

While numbers never tell the full story, it is sometimes useful and kind of fascinating to have an objective measure of how much comparative engagement websites get. I thought it would make for an interesting exercise to track what websites produced in Bundaberg are ‘popular’. This list is definitely not exhaustive, and please do use…

Bundaberg Social Enterprise Accellorator
Advertising | Bundaberg

Bundaberg Social Enterprise Accelerator

This is an example of my work. A social enterprise project with a social media campaign creatives….. In a local regional economy like Bundaberg, digital design services can seem overpriced and hard to understand and as more locals seek big-city solutions, and this depletes the ecosystem further (Ibis world 2020). More and more people using…

Bundaberg Hipster Beer
Authentic | Bundaberg | Hipster | Luddites | Personal Brand | Purpose

“The Luddites: The Original Hipsters…Or Not?”

When you think of hipsters, what comes to mind? Vintage thrift shop clothing, artisanal coffee, vinyl records, and perhaps a dash of ironic nostalgia. Now, cast your mind further back, way before Instagram aesthetics and fixie bikes, to the early 19th century. Here, we find the Luddites, rebelling against the rise of machines in the…

chatgpt-assisted-branding
Advertising | Affiliate Program | AI | Brand Archetypes | Bundaberg | Business

Unleash the Power of ChatGPT to Build Your Brand: Expert Branding Services for Your Website

Welcome to Communication Generation – where we help businesses sculpt a brand using the power of AI. With our expertise in branding and the cutting-edge technology of ChatGPT, we can help you define your brand’s mission and values, develop a strong brand identity, create a unique brand voice, and build a compelling brand narrative. Our…

Bundy
Advertising | Bundaberg | Business

Top Bundaberg Websites for 2021

While numbers never tell the full story, it is sometimes useful and kind of fascinating to have an objective measure of how much comparative engagement websites get. I thought it would make for an interesting exercise to track what websites produced in Bundaberg are ‘popular’. This list is definitely not exhaustive, and please do use…

Bundaberg Social Enterprise Accellorator
Advertising | Bundaberg

Bundaberg Social Enterprise Accelerator

This is an example of my work. A social enterprise project with a social media campaign creatives….. In a local regional economy like Bundaberg, digital design services can seem overpriced and hard to understand and as more locals seek big-city solutions, and this depletes the ecosystem further (Ibis world 2020). More and more people using…