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Petri Dish – A sci-fi short story
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Petri Dish – A sci-fi short story

See the difference between different versions of ChatGPT and the original story. Title: Petri Dish – A Sci-Fi Short Story Author: Ricky Wright Improved by ChatGPT 4 Date: May 27, 2019 In a vibrant, cozy bedroom, young Delphia, a primary school student, carefully sprinkles small fragments of bio-material into a petri dish. She observes the…

Using the Iterative Design Process
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Using the Iterative Design Process

Iterative design is a cyclical process of improving. By testing and evaluating, reflecting and moving on progress is made and the product improved. I used this process refinement as I improved on an original stimulus idea, a poem, to make one of my first, coded from scratch websites using basic CSS and HTML. I’m not…

Creative copywriting with relevance
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Creative copywriting with relevance

Looking to make your copy a little more relevant and engaging? This makeover of an ad will provide some insights into how to do it. Copy and Concept Critique for Queensland Museum Ambient Effective concept and copy in advertising should communicate the single-minded proposition (SMP) of the campaigns defined audience in a novel way. This…

Exploring Gamification
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Exploring Gamification

My recent experiences with gamification.   1) Connecting with the Community I started collaborating and gamifying the experience early on the #alm201 hashtag by introducing myself via video and then continued to contribute and respond to other students’ efforts. I responded to the layered quests Adam (our unit coordinator) set, and by liking, commenting, awarding…

Gamification Power-up

Gamification Power-up

Looking for a bit of self-efficacy power up through Gamification? You have come to the right place. This blog looks at how you can supercharge your life and build resilience through the use of gamification. Gamifying life I’ll take you through the first-hand experiences of some of my fellow students and myself as we document…

Digital Media Interview with Millicent – Collaboration

Digital Media Interview with Millicent – Collaboration

The awesome Millicent Nankivell (https://twitter.com/millienankivell) and I belong to a Digital Media alumni group (#DDMAlimni on Twitter). We met on Twitter and decided to simply make some media for the sake of it and to support the unit hashtag. Making media for others is connecting. When you start making media who knows where the journey of discovery and learning will take you: Usually to a good place.

Vector Image Logo

Vector Image Logo

This was a recent job for By the Sea Soap Shoppe. Here I converted an illustration into a vector image logo suitable for printing and signage. The Shoppe (actually ‘they’ are my in-laws)already knew what they wanted and had sent a pixilated image that I could vectorize. By creating the image in the vector image…

The Democratising Potential of Celebrity and Cosmopolitan Solidarity
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The Democratising Potential of Celebrity and Cosmopolitan Solidarity

The role celebrities play in promoting cosmopolitan values over communitarian tribalism was highlighted in the recent presidential inauguration of Donald Trump which was shunned by many A-list celebrities. This was contrasted with the widespread support for anti-Trump rallies like Alec Baldwin’s. Trump’s communitarian, tribal, and divisive America First campaign strategy which was an affront to…

Design Thinking and Permaculture: A New Model for Innovation and Sustainability
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Design Thinking and Permaculture: A New Model for Innovation and Sustainability

Introduction: Design thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success. With post-war activist origins and an emphasis on creativity practices, design thinking has gained wider traction globally in recent years to solve complex, “wicked” social and cultural problems. Permaculture, on…

You’re Fake Microcelebrity: Performing the Commodity of Authenticity
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You’re Fake Microcelebrity: Performing the Commodity of Authenticity

This is my undergraduate video and exegesis attempt at understanding celebrity culture and authenticity. Also, see the follow-up article The Democratising Potential of Celebrity and Cosmopolitan Solidarity My video (below) opens with scenes from the French dystopian short film Logorama (2009) which is a critique on “the loss of real authenticity” in a world that…

Advertising and Semiotics – Heineken
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Advertising and Semiotics – Heineken

The Worlds Apart Heineken Advertisement by Edelman and Publicis, London, is refreshing in the way it uses social conscious and acts counter hegemonically to promote the sustainable values of tolerance, empathy, creating mutual goals and shared identities. Unlike the comparative Kendal Jenner Pepsi advertisement of the same time, which was unrealistic, and used questionable representations…

Organisational Communication

Organisational Communication

Organisational Communication – Belbin’s Team Roles This article will investigate Belbin’s Team Roles in effect during a group assignment requiring high degree of coordination, and collaboration. The Participants, referred to as A, B, C, and D, had the task of completing a group university assignment. Members were found to assume Belbin’s roles of Resource Investigator,…

Public Communication Portfolio
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Public Communication Portfolio

Some examples of my planned, strategic communications. This portfolio of tactics will give you an idea of some of my skills in ethical public communication. The Task: Develop a series of conceptually integrated tactics in response to a client brief. PDF Download: portfolio-of-public-relations-tactics MEDIA RELEASE Tunstall Square Shopping Centre 18TH September 2018 Australian First Art Installation…

Journalism Portfolio

Journalism Portfolio

Video-based news story The Task: Produce an 80-second video-based news story, with original quotes/video grabs from at least two interviews you have conducted. PDF Transcript: bundaberg-strawberry-festival-transcript Photojournalism The Task:  Produce a newsworthy regional photojournalism piece with at least two interviews. PDF Transcript: photojournalism-elliott-heads-development Audio Slideshow TranscriptSpeculation is again abuzz that the long promised, Elliott Heads Estate, which would…

Strategic Advertising and Branding Portfolio

Recent Posts about Advertising     Advertising Portfolio   The Task: Develop a creative brief, two advertisement storyboards, creative rationales and a description of your creative process in response to a client scenario. The client for this project is Who Gives a Crap Toilet Paper who are looking to expand into the Business to business…