Home » Search results for "" - Page 2
Communication Generation
Page

Connect to your audience Without a clear purpose, a personality, and cross-platform brand storytelling on how you will make a difference, your clients could quickly forget you or dismiss you as yet another branded message in the crowd. If you don’t already have a website, then that is a good place to start the planning because it will become your key asset that will grow with your business. … Read More

Travel Bubble Advertisement
Post

There is not any going back to normal Air New Zealand Ad created for the reopening of the travel bubble BRAND: Air New Zealand PRODUCT/SERVICE: Trans-Tasman Bubble OBJECTIVES: Create awareness of Air New Zealand services to and from New Zealand and increase sales TARGET AUDIENCE: Travel starved 20 somethings SMP: Fly to a picture-perfect paradise with Air New Zealand. MEDIA: Social video (less than 2 minutes), Radio advertisement … Read More

End frame = Owl represents knowledge achieved through biometric tracking Call to action to get the app Image: Owl by Chraecker (Public Domain CC0) https://pixabay.com/photos/owl-bird-eyes-eagle-owl-birds-50267/ Image: Hand by Clikr (Public Domain CC0) https://pixabay.com/vectors/wall-hand-street-percent-fist-48277/
Converting to a Social Enterprise
Post

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is a practical example of what fitness and wellness brands can do. The Guru … Read More

12 Brand Archetypes
Brand Archetypes Quiz
Post

Here is my version of the 12 brand archetypes quiz. In step one, we identify the primary driver and in step two, we find your archetype. I have found this two-step process works better and is more objective. The archetypes used come thanks to Swiss psychologist, Carl Jung. Because of the symbolism built up around these certain types that transcend cultures and backgrounds, these archetypes can establish anchor … Read More

Toilet Paper Creative Advertising
Social Branding
Post

Advertising students at Deakin University produced campaigns with one to get presented to the amazing social enterprise we know as Who Gives a Crap. Although this campaign was chosen as a finalist to actually get used by the company it was a great experience to create for such a reputable social enterprise. Background Who Gives a Crap provide ethical recycled toilet paper and 50% of profits help those … Read More

QUiz
Interactive Piano Quiz
Post

I have been playing around with creating a few piano quizzes for our piano course. Quizzes and games are a great way to engage your audience and make the whole experience of learning more enjoyable. Try these out. You may even like to try making your own with some of the resources I provide on this website. I’ve blogged about what we are doing with the piano course … Read More

Students phone use at Deakin
Students Perceptions of Surveillance for the ‘Common Good’ During COVID-19
Post

This study explores the everyday practices of phone use in university students and their attitudes towards a surveillance culture and control during the time of the COVID-19 ‘lockdown’.  During the time of this study, an app was released by the Australian Government asking Australians to put aside their concern for privacy and instead consider the greater public good. Btihaj (2017) refers to this as ‘the emerging tension between … Read More

Bundaberg Social Enterprise Accellorator
Bundaberg Social Enterprise Accelerator
Post

This is an example of my work. A social enterprise project with a social media campaign creatives….. In a local regional economy like Bundaberg, digital design services can seem overpriced and hard to understand and as more locals seek big-city solutions, and this depletes the ecosystem further (Ibis world 2020). More and more people using platforms like 99Designs or Design Crowd can mean less work for local designers, … Read More