Creative copywriting with relevance

Looking to make your copy a little more relevant and engaging? This makeover of an ad will provide some insights into how to do it. Copy and Concept Critique for Queensland Museum Ambient Effective concept and copy in advertising should communicate the single-minded proposition (SMP) of the campaigns defined audience in a novel way. This critique thus examines the copy and concept of the Wonder of Why campaign … Read More

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Exploring Gamification

My recent experiences with gamification. 1) Connecting with the Community I started collaborating and gamifying the experience early on the #alm201 hashtag by introducing myself via video and then continued to contribute and respond to other students’ efforts. I responded to the layered quests Adam (our unit coordinator) set, and by liking, commenting, awarding gifs, follows and comments to the other students in the group I was rewarding … Read More

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Digital Media Interview with Millicent – Collaboration

The awesome Millicent Nankivell (https://twitter.com/millienankivell) and I belong to a Digital Media alumni group (#DDMAlimni on Twitter). We met on Twitter and decided to simply make some media for the sake of it and to support the unit hashtag. Making media for others is connecting. When you start making media who knows where the journey of discovery and learning will take you: Usually to a good place.… Read More

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Vector Image Logo

This was a recent job for By the Sea Soap Shoppe. Here I converted an illustration into a vector image logo suitable for printing and signage. The Shoppe (actually ‘they’ are my in-laws)already knew what they wanted and had sent a pixilated image that I could vectorize. By creating the image in the vector image meant they could start to use it in their signage and reproduce it … Read More

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My Social Media Feeds

I am going to start updating some jobs I have worked on, and the creative projects I am currently working on in my Facebook feed here. Otherwise, you can get an overview of my portfolios with links on my About Page. Facebook Communication Generation twitter feed The Feed for Luxury Resort Bliss on Instagram Twitter Communication Generation My Twitter Feed

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The Democratising Potential of Celebrity and Cosmopolitan Solidarity

The role celebrities play in promoting cosmopolitan values over communitarian tribalism was highlighted in the recent presidential inauguration of Donald Trump which was shunned by many A-list celebrities. This was contrasted with the widespread support for anti-Trump rallies like Alec Baldwin’s. Trump’s communitarian, tribal and divisive America first campaign strategy which was an affront to outsiders didn’t vibe well with many celebrities cosmopolitan sensibilities. This othering of outsiders … Read More

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You’re Fake Microcelebrity: Performing the Commodity of Authenticity

This is my undergraduate video and exegesis attempt at understanding celebrity culture and authenticity. Also, see the follow-up article The Democratising Potential of Celebrity and Cosmopolitan Solidarity My video (below) opens with scenes from the French dystopian short film Logorama (2009) which is a critique on “the loss of real authenticity” in a world which is dominated by self-branded, celebrity-styled individuals. Banet-Weiser (2012 p. 3) describes Logarama reflecting … Read More

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Advertising and Semiotics – Heineken

The Worlds Apart Heineken Advertisement by Edelman and Publicis, London, is refreshing in the way it uses social conscious and acts counter hegemonically to promote the sustainable values of tolerance, empathy, creating mutual goals and shared identities. Unlike the comparative Kendal Jenner Pepsi advertisement of the same time, which was unrealistic, and used questionable representations of people Worlds Apart was as a popular success and shows how socially … Read More

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Organisational Communication

Organisational Communication – Belbin’s Team Roles This article will investigate Belbin’s Team Roles in effect during a group assignment requiring high degree of coordination, and collaboration. The Participants, referred to as A, B, C, and D, had the task of completing a group university assignment. Members were found to assume Belbin’s roles of Resource Investigator, Monitor Evaluator, Implementer, Shaper, Co-ordinator, Plant, Team worker, Completer Finisher and Specialist and … Read More

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Public Communication Portfolio

Some examples of my planned, strategic communications. This portfolio of tactics will give you an idea of some of my skills in ethical public communication. The Task: Develop a series of conceptually integrated tactics in response to a client brief. PDF Download: portfolio-of-public-relations-tactics MEDIA RELEASE Tunstall Square Shopping Centre 18TH September 2018 Australian First Art Installation Opening at Tunstall Square A celebration of community goodwill through art is planned … Read More

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Celebrity and Ideology in #Vanlife

The Wanderlust of #Vanlife (2015) examines the travelling and blogging movement established by Foster Huntington, who quit a Manhattan corporate job to travel full time in Volkswagen. Huntington says, “I felt like I was kind of pissing away my 20’s doing that” and changed to a more authentic way of making a living, documenting his travels on social media. The documentary examines the phenomenon of Huntington and others … Read More

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Digital Divides and The Creative Commons

While rampant, unsustainable, growth-oriented capitalism has become the underlying code that is driving digital divides we can take hope in the open source, sharing community as a way forward. The colonial interests of capitalism are, using new extractive technologies and platforms, sabotaging community bonds, and increasing digital divides but I look to show here through narrative, argument, interviews, and digital media experts that there is an alternative way. … Read More

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CityGems: Unlock the hidden gems of the world

A travel companion to help unlock the hidden gems throughout the city of Melbourne and the rest of the world. Can you complete the quest, solve the puzzles and uncover the hidden gems?  Goal $50 000 to pay for stage one of the development of our app and paid advertising to launch the app. The pitch About this project The aim of this project is to encourage tourists and locals alike to visit … Read More

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Vanlife, Mindfulness, Minimalism, Serendipity and Finding Purpose

Question:  You make some interesting points, though I do find myself finding a great deal of beautiful serendipity in media-making too… Thanks also to Adam Brown for sharing these ideas on Serendipity: Answer:  Sure. A great insight you have presented to explore. Let’s think of serendipity as those happy accidents that seem to happen by chance.  And if there is a way we can enhance serendipity which will … Read More

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Vanlife Podcast Episode 2

Ideology and the #Vanlife Movement   Episode 2 of the Vanlife Culture Series     The Wanderlust of #Vanlife (2015) examines the travelling and blogging movement established by Foster Huntington, who quit a Manhattan corporate job to travel full time in Volkswagen. Huntington says, “I felt like I was kind of pissing away my 20’s doing that” and changed to a more authentic way of making a living, … Read More

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