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Learning LearnDash
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In this field report on using the LearnDash learning management system (LMS), I’d like to take you through some of the logic behind our choices as we set up a comprehensive piano chords e-learning course and hopefully inspire other media makers. (You can also check out April’s free piano lessons). We chose to host our course on our own WordPress site and install the LearnDash plugin. The decision … Read More

business
Ethical Gamification for a Sustainable Planet
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If you struggled with this then check out my introduction to gamification. Most fortune 500 companies now use gamification in attempts to engage audiences. However, experts claim eighty per cent of business will get it wrong because they fail to consider their audience’s motivations and instead act out of coercive self-interest (cited in Burke, 2014 p. 9). However, what gamification shows us is that it is possible for … Read More

Coffee
Creatives in the time it takes to make a coffee
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This is more than a post about creating Coffee creatives using Canva. You will see how the images below were created in a video tutorial, but I will also go on to show how I schedule the images to Instagram directly from my PC using a free platform (Later). Images created using Canva tend to have a professional look. I find the effects you can achieve using a … Read More

Internet of humanity
There’s the Internet of things IoT but what about the Internet of Humanity IoH?
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An Internet of Humanity IoH to resist Surveillance Capitalism There’s the Internet of things IoT but what about the Internet of Humanity IoH? Introduction While self-tracking with the rise of the IoT is contributing to many pro-social benefits for public health, these practices are also transforming notions of the public and private self and raising substantial ethical issues in the age surveillance capitalism. Self-tracking in the Quantified Self … Read More

Best Free Video Editors
Best Free Video Editor
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Videopad is a great program but it is not my first choice when it comes to free and inexpensive video editors. Resolve 17 takes the prize there, but I also recommend Shotcut. If you are looking to use the free version of Videopad use this link and watch you don’t accidentally download the trial version which could ask for money when you go to export. I have tried … Read More

Monetize Your Blog in 10 Minutes
Monetize Your Blog
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Today I am adding Google Site Kit to my WordPress site as a way to earn income from Google Adsense. The whole process took about ten minutes as you can see in this video. I’ll keep you updated with a follow-up video as the ads come online and share with you the success of the process. In the meantime I would like to know if your experiences. Have … Read More

Figure 4: Tattoo artist Ember, Nike. (2018)
Cross Cultural Advertising of Shoes in South Korea and Australia
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PDF DOWNLOAD: Cross-cultural analysis of sports brand creative advertising in Australia and South Korea As globalised sports brands increasingly look to fast-growing emerging markets to leverage their equity those that use creative advertisements which can respond to differentiated cultural nuances and communicate a coherent brand essence and identity across these cultural divides will do well. This study compares two sports brand advertisements from South Korea and two from Australia … Read More

VW Bug
From the Creative Generation to the Hipsters
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  There are two ads that both play intertextually on the hipster aesthetic to effectively create meaning. They are the Volkswagen’s Think Small by Doyle Dane Bernbach (1959) and Hungry Jacks Keeping It Real television ad by Clemenger BBDO (2017) in Sydney. The Think Small advertisement is responsible for initiating the creative generation in advertising which has close ties to the hipster aesthetic. In contrast, the Keeping It … Read More

Coca-Cola Advertising and the Mask of Authenticity
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Advertising identifies trends, raids culture and constructs desires (Lyth, p3). Through a semiotic qualitative textual analysis, this paper explores how Coca Cola advertisements, at three key junctures in history, have relied upon an authentic/commercial binary that has existed since the Romantic turn during the Enlightenment to promote the myth of a depth ontology and an authentic self in contrast to ‘shallow consumerism’(Banet-Weiser, 2012, Erving Goffman and the Performed … Read More

Black lives matter
The role of mobile telephony in the renewal of the public sphere and the extension of democratic processes
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Mobile phone use has become ubiquitous (fig. 1), especially among the young and wealthy with more than five billion uses worldwide (Pew Research, 2019). Smartphones herald the arrival of convergence bringing together the formally ‘separate business of media, telecommunications, and computing/information technology into interdependent services’ via digital networks (Cinque, 2012, p,14).  The speed of change in technology has garnered much discussion as to the social-political and economic effects … Read More

The Possibilities and Limitations of Internet Activism
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The health of the public sphere as a gauge to the possibilities and limitations of internet activism in the networked society Activism today is dominated by networks and global forms of organisation made possible through today’s digitally hyperconnected world. The ground-breaking work of Manual Castells (2007, 1999, 2016, 2017) has articulated a utopian vision of a network society emerging in the transition from the industrial age to the … Read More

Pinterest Scheduling 2020
Pinterest Scheduling
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This is the first time I have updated my Pinterest scheduling page since 2018 and in 2020 my practices have changed a little. I am not saying I am an expert at scheduling on Pinterest by any means but we do (my wife who runs the piano site we are promoting) and I do have some success Pinterest when it comes to getting clicks to our site. Here … Read More

COVID 19 Phones
Mindful Phone Use Connecting Humanity During COVID 19
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The neuroscience of mindfulness reveals how mindful attention can change the brain, mould identity, improve awareness and bridge mental connections with past present and others, allow users to ‘thrive online’ (Rhinegold, 2012, p. 240). Research is increasingly exploring how by deliberately cultivating mindfulness, by paying attention to breath, body, emotions, attitudes, and attention in a non-judgemental way this can unlock digital potentials of digital media while mitigating the … Read More