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Heineken-Worlds-Apart-OpenYourWorld
Advertising and Semiotics – Heineken
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The Worlds Apart Heineken Advertisement by Edelman and Publicis, London, is refreshing in the way it uses social conscious and acts counter hegemonically to promote the sustainable values of tolerance, empathy, creating mutual goals and shared identities. Unlike the comparative Kendal Jenner Pepsi advertisement of the same time, which was unrealistic, and used questionable representations of people Worlds Apart was as a popular success and shows how socially … Read More

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Organisational Communication
Organisational Communication
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Organisational Communication – Belbin’s Team Roles This article will investigate Belbin’s Team Roles in effect during a group assignment requiring high degree of coordination, and collaboration. The Participants, referred to as A, B, C, and D, had the task of completing a group university assignment. Members were found to assume Belbin’s roles of Resource Investigator, Monitor Evaluator, Implementer, Shaper, Co-ordinator, Plant, Team worker, Completer Finisher and Specialist and … Read More

public relations
Public Communication Portfolio
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Some examples of my planned, strategic communications. This portfolio of tactics will give you an idea of some of my skills in ethical public communication. The Task: Develop a series of conceptually integrated tactics in response to a client brief. PDF Download: portfolio-of-public-relations-tactics MEDIA RELEASE Tunstall Square Shopping Centre 18TH September 2018 Australian First Art Installation Opening at Tunstall Square A celebration of community goodwill through art is planned … Read More

Journalism Portfolio
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E Scooters in Bundaberg VOX POPS Video-based news story The Task: Produce an 80-second video-based news story, with original quotes/video grabs from at least two interviews you have conducted. PDF Transcript: bundaberg-strawberry-festival-transcript Photojournalism The Task:  Produce a  newsworthy regional photojournalism piece with at least two interviews. PDF Transcript: photojournalism-elliott-heads-development Curated News Story The Task: Produce a 400-word newsworthy curated news story with social media quotes. Include links to other relevant news stories/sources … Read More

vanlife
Celebrity and Ideology in #Vanlife
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The Wanderlust of #Vanlife (2015) examines the travelling and blogging movement established by Foster Huntington, who quit a Manhattan corporate job to travel full time in Volkswagen. Huntington says, “I felt like I was kind of pissing away my 20’s doing that” and changed to a more authentic way of making a living, documenting his travels on social media. The documentary examines the phenomenon of Huntington and others … Read More

Strategic Advertising and Branding Portfolio
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Recent Posts about Advertising   Advertising Portfolio   The Task: Develop a creative brief, two advertisement storyboards, creative rationales and a description of your creative process in response to a client scenario. The client for this project is Who Gives a Crap Toilet Paper who are looking to expand into the Business to business market. PDF Download:  creative-advertising-and-branding   Cross Culture Analysis The Task:  Write a cross-cultural analysis of … Read More

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Digital Divides and The Creative Commons
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While rampant, unsustainable, growth-oriented capitalism has become the underlying code that is driving digital divides we can take hope in the open source, sharing community as a way forward. The colonial interests of capitalism are, using new extractive technologies and platforms, sabotaging community bonds, and increasing digital divides but I look to show here through narrative, argument, interviews, and digital media experts that there is an alternative way. … Read More

The Backyard Futurist: Digital Divides
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This video brings attention to the role hyper neoliberal capitalism was taking in creating the algorithms which occupy the digital space, and increasingly our attention. The way new technologies like virtual and augmented reality are evolving and interacting with hyper-capitalism and the attention economy is showing some troublesome trajectories. While this assessment may seem a little dystopian, I also want to encourage viewers that we can win back the … Read More

Making YouTube
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Have you ever wanted to create a YouTube channel but don’t know where to start.  Here is my guide to getting it all together and some reflections on what has been a rewarding and enjoyable challenge.   Embrace Your Weirdness The road to authenticity is not always easy, but with a little effort, living a mindful intentional life, honouring your emotions, and embracing your own essential weirdness, it … Read More

CityGems: Unlock the hidden gems of the world
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A travel companion to help unlock the hidden gems throughout the city of Melbourne and the rest of the world. Can you complete the quest, solve the puzzles and uncover the hidden gems?  Goal $50 000 to pay for stage one of the development of our app and paid advertising to launch the app. The pitch About this project The aim of this project is to encourage tourists and locals alike to visit … Read More

Authenticity
Vanlife, Mindfulness, Minimalism, Serendipity and Finding Purpose
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Question:  You make some interesting points, though I do find myself finding a great deal of beautiful serendipity in media-making too… Thanks also to Adam Brown for sharing these ideas on Serendipity: Answer:  Sure. A great insight you have presented to explore. Let’s think of serendipity as those happy accidents that seem to happen by chance.  And if there is a way we can enhance serendipity which will … Read More

freedom
Van Life Traveling and Blogging Movement Podcast
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      Episode 1 transcript:   I’m Ricky from Communication Generation and this is episode 1 in the Van life Culture series. Where we put the lens on the van life travelling and blogging movement established by Foster Huntington, who famously quit a Manhattan corporate job to travel, and blog full time in Volkswagen. Vanlife is made possible thanks to the democratising potential if the internet, and … Read More