Branding is not just about creating a unique identity for a product or company; it’s about creating a connection with customers that goes beyond the superficial. In recent years, consumers have become increasingly concerned with the environmental and social impact of the products they buy, and many are looking for brands with a purpose that…
Archetype is a term with multiple related meanings: Overall, the concept of archetype suggests the existence of common human experiences, symbols, and stories that are found across different cultures and time periods. This video describes the concept of archetypes and how they exist across different cultures and time periods. The speaker explains that our ancestors…
Brand archetypes are universal symbols and characters that evoke emotions and associations in consumers. Colors can play a crucial role in communicating the personality and values of a brand and can evoke different emotions and associations in people. Here are some common brand archetypes and their associated colors: The Innocent/ Child Brand Colors The Explorer…
The Innocent brand archetype represents purity, simplicity, and wholesomeness. This archetype conveys a sense of optimism and a belief in a better future. Brands that embody the Innocent archetype strive to create products or services that are honest, trustworthy, and straightforward. They often evoke feelings of comfort, safety, and nostalgia, and are associated with innocence,…
Here is my version of the 12 brand archetypes quiz. In step one, we identify the primary driver and in step two, we find your archetype. I have found this two-step process works better and is more objective. Traditional VS Alpha Transformation in Archetypes The new Alpha archetypes reflect the unique values and interests of…
The Outlaw Brand Archetype represents a rejection of the established norms and rules. It is characterized by a rebellious spirit, unconventionality, and a tendency to challenge authority. Outlaw brands are often seen as edgy and dangerous, but also exciting and alluring. Examples of Outlaw brands include Harley-Davidson, Marlboro, and Red Bull. These brands appeal to…
Welcome to Communication Generation – where we help businesses sculpt a brand using the power of AI. With our expertise in branding and the cutting-edge technology of ChatGPT, we can help you define your brand’s mission and values, develop a strong brand identity, create a unique brand voice, and build a compelling brand narrative. Our…
Twitter Decline: At the start of 2023, Twitter was a bustling social media platform, brimming with news, discussions, and a multitude of user interactions. Fast-forward to July, and the scene has radically changed. Timeline Event Description April 2022 Elon Musk initiates his takeover of Twitter October 2022 Musk completes the acquisition of Twitter and takes…
In the world of internet platforms and social media, a new term has emerged, one that perfectly encapsulates a common trend observed in the lifecycle of many online services: “Enshittification”. Coined by Canadian-British-American author and blogger Cory Doctorow, this term vividly illustrates the gradual degradation of online platforms’ services as they prioritize profits over user…
The advancements in AI have taken us into a realm where it’s no longer just about coding software, but potentially coding humanity itself. Silicon Valley’s techno-optimists often talk of ‘upgrading’ our biological condition, with the underlying assumption that they know what improvements should be made. However, such aspirations have eerily familiar echoes of the discredited…
While cricket and the bedroom might seem worlds apart, the philosophy that fuels Bazball – a high-speed, fearless approach to cricket – can actually inspire exciting changes in your intimate relationship. Here’s how Bazball principles can add a new dynamic to your romantic life: 1. Embrace spontaneity: Much like the unpredictability of Bazball, adding an…
Cricket, known for its adherence to tradition and its slow-paced five-day Test matches, is currently witnessing a revolution in the form of Bazball, a strategy that pushes the boundaries of the sport’s conventions. Bazball is a term coined by ESPN Cricinfo UK editor Andrew Miller on the Switch Hit podcast, referencing the aggressive, fast-paced cricketing…
The idea of brand personality is not new. However, the way brands are being marketed has changed with the advent of social media and digital marketing. Brand personality refers to the set of human characteristics associated with a brand. It is the way a brand speaks and behaves, and it can be a powerful tool…
PDF DOWNLOAD: Cross-cultural analysis of sports brand creative advertising in Australia and South Korea As globalised sports brands increasingly look to fast-growing emerging markets to leverage their equity those that use creative advertisements which can respond to differentiated cultural nuances and communicate a coherent brand essence and identity across these cultural divides will do well. This…
This article will explore how to create a single-minded proposition and how it can be used in advertising campaigns. Introduction: What is a single-minded proposition? A single-minded proposition (SMP) is a clear and concise statement that summarizes the main benefit of a product or service in a way that differentiates it from its competitors. In…