Introduction: What is the Creator Brand Archetype? Creators are the ones who are working on their own brands, which means they have to be aware of the power that comes with it. The Creator/Artist brand archetype is one of the twelve archetypes identified by Carl Jung and later used by marketers. It represents the essence…
The Joker Brand Archetype and How to Use it to Make Your Brand Stand Out Table comparing the Jester and the Work/Life Integrator Archetypes: The transformation between the Jester archetype and the Work/Life Integrator archetype involves a shift in focus from purely seeking pleasure and enjoyment to finding a balance between work and personal life…
Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is…
If I have been a little quiet online lately, that’s because I have been working on Green Travel List. This site focuses on sustainable travel options from resorts to eco-lodges and takes in a range of options like treehouses and glamping options. COVID has changed the world in many ways, and travel is not an…
The Wanderlust of #Vanlife (2015) examines the travelling and blogging movement established by Foster Huntington, who quit a Manhattan corporate job to travel full time in Volkswagen. Huntington says, “I felt like I was kind of pissing away my 20’s doing that” and changed to a more authentic way of making a living, documenting his…
In this article, we look at one way to use Bard to make a website post. I recently had the opportunity to have a conversation with Google Bard, a large language model that is still under development. I was curious to learn more about how Bard works, and what it can do. I was impressed…
The passage of time can take a toll on our cherished memories, especially when it comes to preserving old photographs. Faded colors, scratches, and damage can render these precious moments unrecognizable, but all is not lost. With the help of technology, there are several ways – both old and new – to restore and breathe…
As an avid content creator always seeking new ways to enhance my work, I recently came across Genmo Chat, a creative copilot that harnesses the power of generative AI models to assist in the creation and editing of images and videos. I was intrigued by the concept and decided to give it a try. In…
Tim Brown, of global design and consulting firm IDEO, defines design thinking as a ‘human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success’ (IDEO 2021.: para 2). Arising with post-war activist origins and the emphasis on creativity practices,…
The use of game theory in relationships and communication can have both positive and negative effects on individuals and professional communicators. A conversation. On a personal level, the use of game theory in relationships can provide valuable insights into relationship dynamics and help couples make better decisions by clarifying their motivations and goals. However, it…
The Robodebt Scheme in Australia has been a tragic example of how not to use technology. The automated debt collection system caused immense suffering for many Australians, and serves as a cautionary tale for those developing similar technologies. By understanding the lessons of this scheme, we can ensure that future generative AI technology is used…
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Creating a fast, functional, and engaging website is crucial for the success of any business, but it can be challenging to achieve this at an affordable price, particularly if you’re doing it all yourself. However, there are several ways to create a fabulously fast, functional website that gets engagement at an affordable price without doing…
What is Storybrand? A Branding Strategy for Brands that Tell Stories Introduction: What is Storybrand and How Does it Work? storybbrand, branding strategy, brand marketing, marketing strategy, Donald Miller Storybrand is a branding strategy developed by Donald Miller, author and CEO of Storybrand, a marketing agency that helps businesses clarify their message. The strategy is…
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