Solving Design Issues - Communication Generation

My Market Business Marketing Success Story

Before I was a graphic designer I was starting a fermented food market stall. I needed a log to go with my product which was produced in a licensed home kitchen. The small scale of my business meant I was able to change my product list each week to correspond with the seasonal produce which was available at the local farmers market.

A logo that changed everything

With a little insight, I was able to create a simple black and white logo that I could use on my labels which I printed out on my home printer. Because I used simple peel off stickers I was able to change the ingredient list and the nutritional information strip which each new product which sometimes consisted of a run of fewer than 100 jars. Each week I would go to market with a traditional fermented food from a different area of the world and our valued customers, whom we treated as friends loved it.

The jar logo left a space to add the product name which changed from week to week.

Marketing products that leveraged the logo

The simple black and white logo on a canvas banner combined with a brightly colours background were used in the banner creation which helped customers to connect with our market stall business. I contrasted the artisan black and white with the bright colors of some fermented food creations we had crafted in the ideation stage of our business. The background picture I used was one I had taken in Canada when my wife and I were experimenting with different fermented foods from around the world and creating the idea for the business.

Know your story

The market stall became quite a success, and often I would take the time to answer questions about the banner, and the origins of our business. Or when someone asked about how we got started I was able to simply point behind and explain. Eventually, the business outgrew my desire to make such a lot of food in a home kitchen. This is why we now take the time to know your story and your clients.

Social media made a difference

The great part was I was able to have a logo and banner design I was happy with, including iterations that worked well on the website and in social media. Before I went to market in a new town I was able to effectively target people who were likely interested in fermented food and let them know that finally there was a quality fermented food company coming to a market stall near them. People would say at the market that they would see these ads on social media, and then I would see them week after week.