Cross Cultural Advertising of Shoes in South Korea and Australia

Cross Cultural Advertising of Shoes in South Korea and Australia

PDF DOWNLOAD: Cross-cultural analysis of sports brand creative advertising in Australia and South Korea As globalised sports brands increasingly look to fast-growing emerging markets to leverage their equity those that use creative advertisements which can respond to differentiated cultural nuances and communicate a coherent brand essence and identity across these cultural divides will do well. This…

How to Create a Single-Minded Proposition in Advertising
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How to Create a Single-Minded Proposition in Advertising

This article will explore how to create a single-minded proposition and how it can be used in advertising campaigns. Introduction: What is a single-minded proposition? A single-minded proposition (SMP) is a clear and concise statement that summarizes the main benefit of a product or service in a way that differentiates it from its competitors. In…

Converting to a Social Enterprise
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Converting to a Social Enterprise

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is…

Design Thinking Models

Design Thinking Models

Tim Brown, of global design and consulting firm IDEO, defines design thinking as a ‘human-centred approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success’ (IDEO 2021.: para 2). Arising with post-war activist origins and the emphasis on creativity practices,…

Ethical Gamification for a Sustainable Planet
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Ethical Gamification for a Sustainable Planet

If you struggled with this then check out my introduction to gamification. Most Fortune 500 companies now use gamification in attempts to engage audiences. However, experts claimeighty percent of businesses will get it wrong because they fail to consider their audience’s motivations and instead act out of coercive self-interest (cited in Burke, 2014 p. 9)….

Coca-Cola Advertising and the Mask of Authenticity
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Coca-Cola Advertising and the Mask of Authenticity

Advertising identifies trends, raids culture and constructs desires (Lyth, p3). Through a semiotic qualitative textual analysis, this paper explores how Coca Cola advertisements, at three key junctures in history, have relied upon an authentic/commercial binary that has existed since the Romantic turn during the Enlightenment to promote the myth of a depth ontology and an…

The Complete Guide to Creating a Passive Income, #Vanlife, and AI Communication Generation

The Complete Guide to Creating a Passive Income, #Vanlife, and AI Communication Generation

Introduction: What is Vanlife? “How do you make money on the road?” It is one of the most commonly asked questions by those who live in vans. There are many reasons why someone may choose to live this way: it’s cheaper, they want to reduce their environmental impact, they want more freedom, or they just…

Design Thinking and Permaculture: A New Model for Innovation and Sustainability
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Design Thinking and Permaculture: A New Model for Innovation and Sustainability

Introduction: Design thinking is a human-centered approach to innovation that integrates the needs of people, the possibilities of technology, and the requirements for business success. With post-war activist origins and an emphasis on creativity practices, design thinking has gained wider traction globally in recent years to solve complex, “wicked” social and cultural problems. Permaculture, on…

Unleash the Power of ChatGPT to Build Your Brand: Expert Branding Services for Your Website
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Unleash the Power of ChatGPT to Build Your Brand: Expert Branding Services for Your Website

Welcome to Communication Generation – where we help businesses sculpt a brand using the power of AI. With our expertise in branding and the cutting-edge technology of ChatGPT, we can help you define your brand’s mission and values, develop a strong brand identity, create a unique brand voice, and build a compelling brand narrative. Our…

What lessons from the past can generative AI technology can learn from to realize its potential?
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What lessons from the past can generative AI technology can learn from to realize its potential?

The Robodebt Scheme in Australia has been a tragic example of how not to use technology. The automated debt collection system caused immense suffering for many Australians, and serves as a cautionary tale for those developing similar technologies. By understanding the lessons of this scheme, we can ensure that future generative AI technology is used…

The Deeper Meaning in #Vanlife
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The Deeper Meaning in #Vanlife

Although these articles are directed toward #vanlife many of the same issues could apply to YouTube sailing channels. #Vanlife and YouTube Sailing Channels The rise of the #vanlife and YouTube sailing channels have both captured the imagination of many people looking for an escape from the traditional 9-to-5 lifestyle. Both movements have attracted individuals who…

Brand Personality in Advertising: How to Spot the Right Brand for Your Business
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Brand Personality in Advertising: How to Spot the Right Brand for Your Business

The idea of brand personality is not new. However, the way brands are being marketed has changed with the advent of social media and digital marketing. Brand personality refers to the set of human characteristics associated with a brand. It is the way a brand speaks and behaves, and it can be a powerful tool…

The Creator Brand Archetype: The Secrets to Creating a Successful Brand
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The Creator Brand Archetype: The Secrets to Creating a Successful Brand

Introduction: What is the Creator Brand Archetype? Creators are the ones who are working on their own brands, which means they have to be aware of the power that comes with it. There is no one-size-fits-all brand archetype. Every creator has their own brand archetype and it is important for them to know what kind…

Rebel/Explorer Archetype Sustainable Travel Project
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Rebel/Explorer Archetype Sustainable Travel Project

If I have been a little quiet online lately, that’s because I have been working on Green Travel List. This site focuses on sustainable travel options from resorts to eco-lodges and takes in a range of options like treehouses and glamping options. COVID has changed the world in many ways, and travel is not an…

Storybrand by Donald Miller
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Storybrand by Donald Miller

What is Storybrand? A Branding Strategy for Brands that Tell Stories Introduction: What is Storybrand and How Does it Work? storybbrand, branding strategy, brand marketing, marketing strategy, Donald Miller Storybrand is a branding strategy developed by Donald Miller, author and CEO of Storybrand, a marketing agency that helps businesses clarify their message. The strategy is…

Hero Brand Archetype

Hero Brand Archetype

The hero brand archetype with examples. The Hero is all about overcoming obstacles through dedication and hard work. If you have the grit and determination, you can outperform your competitors or foes. Justice will triumph over evil. Strategy for the hero brand archetype Remember that it is your clients who are the Heroes, and your…

Top Bundaberg Websites for 2021
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Top Bundaberg Websites for 2021

While numbers never tell the full story, it is sometimes useful and kind of fascinating to have an objective measure of how much comparative engagement websites get. I thought it would make for an interesting exercise to track what websites produced in Bundaberg are ‘popular’. This list is definitely not exhaustive, and please do use…