Creative Branding – Communication Generation

Figure 4: Tattoo artist Ember, Nike. (2018)

Cross Cultural Advertising of Shoes in South Korea and Australia

PDF DOWNLOAD: Cross-cultural analysis of sports brand creative advertising in Australia and South Korea As globalised sports brands increasingly look to

End frame = Owl represents knowledge achieved through biometric tracking Call to action to get the app Image: Owl by Chraecker (Public Domain CC0) https://pixabay.com/photos/owl-bird-eyes-eagle-owl-birds-50267/ Image: Hand by Clikr (Public Domain CC0) https://pixabay.com/vectors/wall-hand-street-percent-fist-48277/

Converting to a Social Enterprise

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this

Rebel/Explorer Archetype Sustainable Travel Project

If I have been a little quiet online lately, that's because I have been working on Green Travel List. This

Top Bundaberg Websites for 2021

While numbers never tell the full story, it is sometimes useful and kind of fascinating to have an objective measure

Travel Bubble Advertisement

There is not any going back to normal Air New Zealand Ad created for the reopening of the travel bubble

Social Branding

Advertising students at Deakin University produced campaigns with one to get presented to the amazing social enterprise we know as

Bundaberg Social Enterprise Accellorator

Bundaberg Social Enterprise Accelerator

This is an example of my work. A social enterprise project with a social media campaign creatives..... In a local

From the Creative Generation to the Hipsters

There are two ads that both play intertextually on the hipster aesthetic to effectively create meaning. They are the

Coca-Cola Advertising and the Mask of Authenticity

Advertising identifies trends, raids culture and constructs desires (Lyth, p3). Through a semiotic qualitative textual analysis, this paper explores how

Advertising and Semiotics – Heineken

The Worlds Apart Heineken Advertisement by Edelman and Publicis, London, is refreshing in the way it uses social conscious and