Creative Branding

<img data-lazy-fallback="1" alt="Rebel-brand-archetype" data-src="https://i0.wp.com/www.communication-generation.com/wp-content/uploads/2021/08/rebel-brand-archetype.jpg?fit=1024%2C1024&ssl=1" class="lazyload lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" class="lazyload" alt="Rebel-brand-archetype" src="https://i0.wp.com/www.communication-generation.com/wp-content/uploads/2021/08/rebel-brand-archetype.jpg?fit=1024%2C1024&ssl=1" />

Rebel/Explorer Archetype Sustainable Travel Project

If I have been a little quiet online lately, that's because I have been working on Green Travel List. This

<img data-lazy-fallback="1" alt="Bundy" data-src="https://i0.wp.com/www.communication-generation.com/wp-content/uploads/2021/10/bundaberg-brewed-drinks.jpg?fit=960%2C540&ssl=1" class="lazyload lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" class="lazyload" alt="Bundy" src="https://i0.wp.com/www.communication-generation.com/wp-content/uploads/2021/10/bundaberg-brewed-drinks.jpg?fit=960%2C540&ssl=1" />

Top Bundaberg Websites for 2021

While numbers never tell the full story, it is sometimes useful and kind of fascinating to have an objective measure

<img data-lazy-fallback="1" alt="" data-src="https://i0.wp.com/www.communication-generation.com/wp-content/uploads/2021/10/image-5.png?fit=484%2C272&ssl=1" class="lazyload lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" class="lazyload" alt="" src="https://i0.wp.com/www.communication-generation.com/wp-content/uploads/2021/10/image-5.png?fit=484%2C272&ssl=1" />

Travel Bubble Advertisement

There is not any going back to normal Air New Zealand Ad created for the reopening of the travel bubble

End frame = Owl represents knowledge achieved through biometric tracking Call to action to get the app Image: Owl by Chraecker (Public Domain CC0) https://pixabay.com/photos/owl-bird-eyes-eagle-owl-birds-50267/ Image: Hand by Clikr (Public Domain CC0) https://pixabay.com/vectors/wall-hand-street-percent-fist-48277/

<img data-lazy-fallback="1" alt="End frame = Owl represents knowledge achieved through biometric tracking Call to action to get the app Image: Owl by Chraecker (Public Domain CC0) https://pixabay.com/photos/owl-bird-eyes-eagle-owl-birds-50267/ Image: Hand by Clikr (Public Domain CC0) https://pixabay.com/vectors/wall-hand-street-percent-fist-48277/" data-src="https://i0.wp.com/www.communication-generation.com/wp-content/uploads/2019/10/Slide8.jpg?fit=1024%2C576&ssl=1" class="lazyload lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" class="lazyload" alt="End frame = Owl represents knowledge achieved through biometric tracking Call to action to get the app Image: Owl by Chraecker (Public Domain CC0) https://pixabay.com/photos/owl-bird-eyes-eagle-owl-birds-50267/ Image: Hand by Clikr (Public Domain CC0) https://pixabay.com/vectors/wall-hand-street-percent-fist-48277/" src="https://i0.wp.com/www.communication-generation.com/wp-content/uploads/2019/10/Slide8.jpg?fit=1024%2C576&ssl=1" />

Converting to a Social Enterprise

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this

Toilet Paper Creative Advertising

<img data-lazy-fallback="1" alt="Toilet Paper Creative Advertising" data-src="https://i0.wp.com/www.communication-generation.com/wp-content/uploads/2020/08/toilet-paper-4954683_1920.jpg?fit=1024%2C731&ssl=1" class="lazyload lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" class="lazyload" alt="Toilet Paper Creative Advertising" src="https://i0.wp.com/www.communication-generation.com/wp-content/uploads/2020/08/toilet-paper-4954683_1920.jpg?fit=1024%2C731&ssl=1" />

Social Branding

Advertising students at Deakin University produced campaigns with one to get presented to the amazing social enterprise we know as

Bundaberg Social Enterprise Accellorator

<img data-lazy-fallback="1" alt="Bundaberg Social Enterprise Accellorator" data-src="https://i0.wp.com/www.communication-generation.com/wp-content/uploads/2020/09/people-2557396_1920.jpg?fit=1024%2C683&ssl=1" class="lazyload lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" class="lazyload" alt="Bundaberg Social Enterprise Accellorator" src="https://i0.wp.com/www.communication-generation.com/wp-content/uploads/2020/09/people-2557396_1920.jpg?fit=1024%2C683&ssl=1" />

Bundaberg Social Enterprise Accelerator

This is an example of my work. A social enterprise project with a social media campaign creatives..... In a local

Figure 4: Tattoo artist Ember, Nike. (2018)

<img data-lazy-fallback="1" alt="Figure 4: Tattoo artist Ember, Nike. (2018)" data-src="https://i0.wp.com/www.communication-generation.com/wp-content/uploads/2018/10/4-tatoo.jpg?fit=690%2C387&ssl=1" class="lazyload lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" class="lazyload" alt="Figure 4: Tattoo artist Ember, Nike. (2018)" src="https://i0.wp.com/www.communication-generation.com/wp-content/uploads/2018/10/4-tatoo.jpg?fit=690%2C387&ssl=1" />

Cross Cultural Advertising of Shoes in South Korea and Australia

PDF DOWNLOAD: Cross-cultural analysis of sports brand creative advertising in Australia and South Korea As globalised sports brands increasingly look to

<img data-lazy-fallback="1" alt="VW Bug" data-src="https://i0.wp.com/www.communication-generation.com/wp-content/uploads/2018/10/car-repair-362150_1920.jpg?fit=1024%2C683&ssl=1" class="lazyload lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" class="lazyload" alt="VW Bug" src="https://i0.wp.com/www.communication-generation.com/wp-content/uploads/2018/10/car-repair-362150_1920.jpg?fit=1024%2C683&ssl=1" />

From the Creative Generation to the Hipsters

There are two ads that both play intertextually on the hipster aesthetic to effectively create meaning. They are the

<img data-lazy-fallback="1" alt="" data-src="https://i0.wp.com/www.communication-generation.com/wp-content/uploads/2019/08/coca-cola-1574045_1920.jpg?fit=1024%2C768&ssl=1" class="lazyload lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" class="lazyload" alt="" src="https://i0.wp.com/www.communication-generation.com/wp-content/uploads/2019/08/coca-cola-1574045_1920.jpg?fit=1024%2C768&ssl=1" />

Coca-Cola Advertising and the Mask of Authenticity

Advertising identifies trends, raids culture and constructs desires (Lyth, p3). Through a semiotic qualitative textual analysis, this paper explores how

Heineken-Worlds-Apart-OpenYourWorld

<img data-lazy-fallback="1" alt="Heineken-Worlds-Apart-OpenYourWorld" data-src="https://i0.wp.com/www.communication-generation.com/wp-content/uploads/2018/10/Heineken-Worlds-Apart-OpenYourWorld.jpg?fit=1024%2C590&ssl=1" class="lazyload lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img data-lazy-fallback="1" class="lazyload" alt="Heineken-Worlds-Apart-OpenYourWorld" src="https://i0.wp.com/www.communication-generation.com/wp-content/uploads/2018/10/Heineken-Worlds-Apart-OpenYourWorld.jpg?fit=1024%2C590&ssl=1" />

Advertising and Semiotics – Heineken

The Worlds Apart Heineken Advertisement by Edelman and Publicis, London, is refreshing in the way it uses social conscious and

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