Brand Archetypes Quiz

Here is my version of the 12 brand archetypes quiz. In step one, we identify the primary driver and in step two, we find your archetype. I have found this two-step process works better and is more objective. The archetypes used come thanks to Swiss psychologist, Carl Jung. Because of the symbolism built up around these certain types that transcend cultures and backgrounds, these archetypes can establish anchor … Read More