Website for Small Business

Creating a fast, functional, and engaging website is crucial for the success of any business, but it can be challenging to achieve this at an affordable price, particularly if you’re doing it all yourself. However, there are several ways to create a fabulously fast, functional website that gets engagement at an affordable price without doing it all yourself.

  1. Use a Content Management System (CMS): A CMS like WordPress, Wix or Squarespace allows you to easily create and manage your website without needing to have technical skills. These platforms offer a wide range of templates and themes that are customizable and responsive, which can help you to create a fast and functional website.
  2. Use a website builder: Website builders like Shopify, Weebly, or BigCommerce offer affordable and easy-to-use solutions for building an e-commerce website. These platforms offer a range of templates and features that can help you create a professional-looking website at a low cost.
  3. Use a Website template: Using a website template can be a great way to save time and money when building a website. Websites like Themeforest and Template Monster offer a wide range of templates that are affordable and customizable, which can help you create a fast, functional, and engaging website.
  4. Use a Website design service: If you don’t have the time or expertise to create a website yourself, consider using a website design service. These services can provide you with a professional-looking website at an affordable price.
  5. Optimize your website for speed: A fast-loading website is crucial for user engagement. Use tools like Google PageSpeed Insights to check your website’s speed and identify areas for improvement. Optimizing your images, using a Content Delivery Network (CDN) and minifying your code can help to improve your website’s speed.
  6. Use a Website hosting service: Hosting your website on a reliable and fast hosting service can help to improve your website’s speed and performance. Services like Bluehost, SiteGround, and A2 Hosting offer affordable and reliable hosting solutions for your website.
  7. Outsource tasks: If you don’t have the skills or time to handle certain tasks, consider outsourcing them to professionals. This can include tasks such as content creation, graphic design, and web development.

But…. Here is what I would do

The problem with some DIY platforms like Wix (I prefer WordPress)

As a small business owner, you can run into problems with platforms like Wix. Wix helps you create a professional website with a custom website builder and templates like I do. But with Wix, only a tiny percentage of sites rank in the search engines. Don’t take my word for it. This comes directly from the Internet and marketing gurus.

A website that can rank

Think about ranking from the beginning. There are several ways to improve your website’s search engine ranking, including:

  1. Optimize your website’s content and structure for search engines by including relevant keywords in your title tags, meta descriptions, and page headings.
  2. Build high-quality backlinks to your website from reputable sources.
  3. Make sure your website is mobile-friendly and has a fast loading speed.
  4. Use alt tags to describe images on your website, this will help search engines understand the context of the image.
  5. Use social media to promote your website and engage with your audience.
  6. Keep your website updated regularly with fresh, relevant content.
  7. Use Google Search Console to monitor and improve your website’s performance in search results.

It’s important to note that SEO is a long-term process and it takes time to see the results, also it’s important to avoid techniques that violate search engine guidelines, such as buying backlinks.

But all this sounds hard!

As someone who owns and runs some highest-ranking websites in the area, I’ve put my experience and skills into developing a streamlined procedure that helps business owners start running their successful sites with high engagement. This process can work for you wherever you are.

A website that can rank

Affordable website designer

Using WordPress and the Kadence theme, along with an affordable, fast web hosting service, can be a cost-effective way to design and create your own website.

  1. WordPress is a popular open-source content management system (CMS) that makes it easy to create and manage a website. It is free to use and has a large community of developers who create themes and plugins to enhance the functionality of the platform.
  2. The Kadence theme is a premium theme that can be purchased for a one-time fee. It is designed to be easy to use and customize, and it includes a variety of features and options to help you create a professional-looking website.
  3. Affordable web hosting services provide the necessary infrastructure to host your website and make it accessible to the public. There are many web hosting providers that offer low-cost plans that are suitable for small to medium-sized websites. Some options include:
  • Bluehost
  • HostGator
  • A2 Hosting
  • SiteGround

By using WordPress and the Kadence theme, along with an affordable web hosting service, you can create your own website without the need for expensive web design or development services. Keep in mind, it’s good to have a basic knowledge of web design and development concepts, but with the help of tutorials, you can learn and make your website without any prior experience.

When working with clients our process starts with listening and planning. We start with a complimentary meeting to find out where you’re positioned and where you are going, your customers and business goals as a starting benchmark to measure success. What are the needs, objectives, and scope of the project?

But you can do all this yourself!

How will you start your project?

Here we can also do a little research on the customer and what look will work. We can even do some mock-ups. You can do the same. Then get to work on building it.

An Affordable Website

What type of website will you get?

WordPress is a popular content management system (CMS) that is widely used for creating and managing websites. There are several benefits to using WordPress, including:

  1. Ease of use: WordPress is user-friendly and easy to navigate, making it accessible for users of all skill levels.
  2. Customization: WordPress offers a wide range of customizable themes and templates, allowing users to create a unique and personalized website.
  3. Plugins: WordPress has a vast library of plugins that can be used to add additional functionality to a website, such as e-commerce, SEO, and social media integration.
  4. SEO friendly: WordPress is optimized for search engines, which makes it easier for websites to rank well in search engine results.
  5. Responsive design: WordPress themes and templates are responsive, which means they adapt to different screen sizes and devices, providing a seamless user experience on all devices.
  6. Multilingual support: WordPress allows users to create multilingual websites, making it possible to reach a global audience.
  7. Community support: WordPress has a large and active community of users and developers, which means that there is plenty of support and resources available for users.
  8. Regular updates: WordPress is regularly updated with new features and security patches, ensuring that users have access to the latest technology and have a secure website.
  9. Cost-effective: WordPress is free and open-source, which means that it can be used by anyone, and it can be used to create a website without incurring significant costs.
  10. scalability: WordPress is a highly scalable platform that can handle high traffic and large amounts of content, making it suitable for small blogs as well as large enterprise websites.

I recommend WordPress: “Beautiful designs, powerful features, and the freedom to build anything you want. WordPress is both free and priceless at the same time.”

Learn more about WordPress.

What will my website look like?

Kadence is a popular WordPress theme that is known for its high-quality design, flexibility, and ease of use. Some of the benefits of using the Kadence theme include:

  1. Customization: Kadence offers a wide range of customization options, allowing users to create a unique and personalized website.
  2. Flexibility: Kadence is a highly flexible theme that can be used for a wide range of website types, including blogs, portfolios, and e-commerce sites.
  3. Speed and Performance: Kadence is optimized for speed and performance, which ensures that websites built with this theme will load quickly and smoothly.
  4. Responsive design: Kadence is designed to be fully responsive, which means it looks and functions great on all devices and screen sizes.
  5. Built-in Customizer: The theme comes with a built-in customizer that allows users to easily customize the design and layout of their website.
  6. Extensive documentation: Kadence provides extensive documentation and video tutorials that make it easy for users to get started and learn how to use the theme.
  7. SEO optimized: The theme is designed to be SEO-friendly, which can help improve the visibility of a website in search engine results.
  8. Regular updates: Kadence is regularly updated with new features, bug fixes, and security patches, ensuring that users have access to the latest technology.
  9. Advanced header and footer builder: Kadence theme comes with an advanced header and footer builder, which allows users to create unique and personalized headers and footers for their website.
  10. WooCommerce ready: Kadence is fully compatible with the WooCommerce plugin, which makes it easy to create an e-commerce website using this theme.

Basically, you get to choose a lot of options upon a theme that you also choose. Lots of choosing!  But I’m also going to also recommend the free theme Kadence to build your site on:

Here is a review on Kadence

Once we have a theme chosen, I can help recommend design elements and colours which will make the theme your own. I also have access to a media library to enhance this design process.

Themes to choose from

Here is a demonstration of themes that we can customise. See the themes in action here.

 

How to set up your Kadence theme:

Who will host your website?

Web hosting services work by maintaining stable and secure storage space for your website on their web servers. They provide more than data storage, but help with your site’s speedy and efficient functionality.

Some developers offer to host your website, but here is why you should own your own website in my opinion.

Why I recommend Site Ground for web hosting

SiteGround is a highly recommended fast web host and caters to WordPress users with affordable pricing. Equally known for their fast performance and support, they are trusted by millions. (too many people choose spammy, slow cheap hosts which don’t cut it)

SiteGround also offers a 99.9% uptime guarantee and gives you credit if they fail at achieving this. You pay for this, and I build your site on your land: (US Dollars – the $5.99 plan is usually enough, and you can easily upgrade)

About SiteGround Hosting

Everything you could need to know about SiteGround Hosting

Domain

Your domain is also purchased and owned by you. You choose your domain, but I can guide you to what works and the considerations.

Choosing a domain name for your business is an important step in establishing your online presence and building your brand. Here are some tips to help you choose a domain name that is effective for your business:

  1. Keep it short and simple: A short and simple domain name is easier to remember and type, which makes it more likely that people will find your website.
  2. Make it memorable: Choose a domain name that is memorable and easy to remember, this will help people to find your website and remember it.
  3. Use keywords: If possible, try to include keywords that are relevant to your business in your domain name. This will help your website to be found in search engines.
  4. Avoid numbers and hyphens: Numbers and hyphens can make your domain name harder to remember and type, so it is best to avoid them if possible.
  5. Be consistent with your brand: Your domain name should be consistent with your business name and branding, this will help to build trust and credibility with your customers.
  6. Consider the extension: The most common extensions are .com, .net, .org, .info, .biz, .co, .io, .app etc. Consider which one is the most suitable for your business.
  7. Check the availability: Before you decide on a domain name, make sure it is available. You can use a domain name registrar or a domain name checker tool to check the availability.
  8. Protect your brand: Once you have chosen your domain name, it is important to register it as soon as possible and consider buying similar domain names as well to protect your brand.
  9. Consider the future: Consider the potential growth of your business and choose a domain name that will still be relevant and effective even if your business expands or changes direction in the future.
  10. Get feedback: Before you register your domain name, get feedback from friends, family, and colleagues, as well as potential customers to ensure that your domain name is clear, easy to remember and relevant to your business.

Going to Market

Creating a website for your business is a vital step in establishing your online presence and building your brand. However, it is important to remember that this is just the beginning of the story. Merely creating a website is not enough to ensure the success of your business. It takes a combination of skills, strategy and effort to make your brand stand out and be unique among your competitors.

One of the key factors that differentiates a successful website from an average one is the quality of the content. Your website should be informative, engaging and useful to your target audience. It should be well-designed, easy to navigate and visually appealing. The content should be regularly updated and optimized for search engines to improve your website’s visibility and ranking.

Another important factor is the user experience. The website should be user-friendly, easy to use and provide a seamless experience for visitors. This includes having a responsive design, fast loading speed, and easy-to-find information.

Social media is another important aspect of building a successful online presence. By creating and maintaining a strong presence on social media platforms, you can increase visibility, engagement, and conversions. This can help to drive more traffic to your website, build brand awareness and improve customer loyalty.

Search engine optimization (SEO) is also crucial in driving traffic to your website. By optimizing your website for search engines, you can improve your website’s visibility and ranking in search engine results pages (SERPs). This will make it more likely that potential customers will find your website when searching for products or services related to your business.

Finally, it is important to keep track of your website’s performance. This includes monitoring website traffic, bounce rate, conversion rate, and other key metrics. By analyzing this data, you can identify areas where your website is performing well and areas where improvements can be made.

Creating a website is a crucial step in building your online presence, however, it is only the beginning of the story. To truly differentiate your brand and make it stand out, it takes a combination of skills, strategy, and effort. By focusing on the quality of your content, user experience, social media, SEO and monitoring your website’s performance, you can create a unique and successful brand online.

Creating your website is not the end of the story. This is where the skills and track record differentiates your unique brand. I will guide you on the steps to take to drive traffic to your website and convert those visitors into customers.

From getting your socials set up and organized to post automatically at scheduled times to using SEO (Search Engine Optimization). How about building up direct email marketing, remarketing, or targeted ad campaigns? Let’s discuss what is needed to help your business strategically grow and what tactics will best achieve this for now and in the long run.

Essential Pages

What I need from you:

We will need to sit down with your credit card and order hosting, buy the domain, and other incidentals.

All websites need media like photos, videos, and charts. If you do a bit of an audit of what you have, that can easily get put up on a website. You will need to have ownership and the correct rights to put this media up, though. Best to ask if you are putting pictures of people up and get a written record.

There are also legal pages like terms of use and privacy policies that you can easily create for free on https://lawpath.com.au/. These require you to enter in official details that the website owner is better prepared to enter their easy-to-use template makers than I am (use the free version and send it over when complete, please, and I will make a page)

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