AI | Commoning | Gamification | Permaculture | Public Relations | Social Entrepreneur | Social Media | The Backyard Futurist
Ethical Gamification for a Sustainable Planet
If you struggled with this then check out my introduction to gamification. Most Fortune 500 companies now use gamification in attempts to engage audiences. However, experts claim eighty percent of businesses will get it wrong because they fail to consider their audience’s motivations and instead act out of coercive self-interest (cited in Burke, 2014 p….