From the Creative Generation to the Hipsters

  There are two ads that both play intertextually on the hipster aesthetic to effectively create meaning. They are the Volkswagen’s Think Small by Doyle Dane Bernbach (1959) and Hungry Jacks Keeping It Real television ad by Clemenger BBDO (2017) in Sydney. The Think Small advertisement is responsible for initiating the creative generation in advertising which has close ties to the hipster aesthetic. In contrast, the Keeping It … Read More