In the landscape of personal branding, the resonance of your narrative is what sets you apart. One profound way to enhance this resonance is by harnessing the power of archetypes. Archetypes, universal symbols or themes, can provide a robust foundation for crafting an authentic and compelling personal brand. This article unfolds the journey of integrating…
By: Ricky Wright In the digital epoch, personal branding has transcended beyond mere self-promotion into a realm of storytelling and authentic self-expression. As a creative digital marketer with a penchant for social enterprise, my quest for articulating my personal brand narrative led me to an intriguing ally – OpenAI’s ChatGPT. Here’s a voyage through my…
When you think of hipsters, what comes to mind? Vintage thrift shop clothing, artisanal coffee, vinyl records, and perhaps a dash of ironic nostalgia. Now, cast your mind further back, way before Instagram aesthetics and fixie bikes, to the early 19th century. Here, we find the Luddites, rebelling against the rise of machines in the…
As the 21st century hums along, it seems that everyone is on the lookout for the “next big thing.” Enter the hipsters, always five steps ahead in their perennial search for the obscure and the retro. But wait a minute! What if I told you that the real OG (Original Geek) hipsters were…transhumanists? You know,…
In a world where individuality is prized yet increasingly hard to find, the rise of the hipster culture brought with it a unique blend of retro aesthetics, alternative choices, and a penchant for the artisanal. But what exactly makes a ‘hipster’? While it’s more of a mindset than a strict set of rules, here’s a…
The term ‘hipster’ has long evoked images of flannel-clad youths, artisanal coffees in hand, discussing the latest indie music in a gentrified part of town. But as the cultural landscape has shifted, so too has the politics of this once-counterculture group. Recent years have seen a surprising turn among some hipsters, migrating from progressive platforms…
Introduction Pack up your Pinterest boards and stuff your self-help mantras; we’re taking a scenic drive down the winding, confusing, and downright hilarious road of Vanlife Buzzwords. From A to Z, we’re debunking, demystifying, and, let’s face it, making fun of the jargon that has turned #VanLife into the Ivy League of hipsterdom. Buckle up;…
There are two ads that both play intertextually on the hipster aesthetic to effectively create meaning. They are the Volkswagen’s Think Small by Doyle Dane Bernbach (1959) and Hungry Jacks Keeping It Real television ad by Clemenger BBDO (2017) in Sydney. The Think Small advertisement is responsible for initiating the creative generation in advertising which…