There is not any going back to normal Air New Zealand Ad created for the reopening of the travel bubble BRAND: Air New Zealand PRODUCT/SERVICE: Trans-Tasman Bubble OBJECTIVES: Create awareness of Air New Zealand services to and from New Zealand and increase sales TARGET AUDIENCE: Travel starved 20 somethings SMP: Fly to a picture-perfect paradise with Air New Zealand. MEDIA: Social video (less than 2 minutes), Radio advertisement … Read More
An Internet of Humanity IoH to resist Surveillance Capitalism There’s the Internet of things IoT but what about the Internet of Humanity IoH? Introduction While self-tracking with the rise of the IoT is contributing to many pro-social benefits for public health, these practices are also transforming notions of the public and private self and raising substantial ethical issues in the age surveillance capitalism. Self-tracking in the Quantified Self … Read More
Advertising identifies trends, raids culture and constructs desires (Lyth, p3). Through a semiotic qualitative textual analysis, this paper explores how Coca Cola advertisements, at three key junctures in history, have relied upon an authentic/commercial binary that has existed since the Romantic turn during the Enlightenment to promote the myth of a depth ontology and an authentic self in contrast to ‘shallow consumerism’(Banet-Weiser, 2012, Erving Goffman and the Performed … Read More
The role celebrities play in promoting cosmopolitan values over communitarian tribalism was highlighted in the recent presidential inauguration of Donald Trump which was shunned by many A-list celebrities. This was contrasted with the widespread support for anti-Trump rallies like Alec Baldwin’s. Trump’s communitarian, tribal and divisive America first campaign strategy which was an affront to outsiders didn’t vibe well with many celebrities cosmopolitan sensibilities. This othering of outsiders … Read More
