DIY Personal Branding: How to Build Your Brand Like a CEO
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DIY Personal Branding: How to Build Your Brand Like a CEO

Are you wondering how to create a personal brand that stands out from the crowd? Personal branding is all about marketing yourself and your unique personality to make a lasting impression. In today’s world, social media plays a significant role in shaping personal brands. But how can you create a personal brand like a CEO?…

The Deeper Meaning in #Vanlife
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The Deeper Meaning in #Vanlife

Although these articles are directed toward #vanlife many of the same issues could apply to YouTube sailing channels. #Vanlife and YouTube Sailing Channels The rise of the #vanlife and YouTube sailing channels have both captured the imagination of many people looking for an escape from the traditional 9-to-5 lifestyle. Both movements have attracted individuals who…

Coca-Cola Advertising and Authenticity in Branding
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Coca-Cola Advertising and Authenticity in Branding

Advertising plays a significant role in shaping our desires and constructing our sense of self. According to Lyth (p3), advertising identifies trends, raids culture, and constructs desires. In this essay, we will explore how Coca-Cola advertisements have relied upon the concept of authenticity and commercialism to promote the idea of a depth ontology and authentic…

The Democratising Potential of Celebrity and Cosmopolitan Solidarity
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The Democratising Potential of Celebrity and Cosmopolitan Solidarity

The role celebrities play in promoting cosmopolitan values over communitarian tribalism was highlighted in the recent presidential inauguration of Donald Trump which was shunned by many A-list celebrities. This was contrasted with the widespread support for anti-Trump rallies like Alec Baldwin’s. Trump’s communitarian, tribal and divisive America first campaign strategy which was an affront to…

You’re Fake Microcelebrity: Performing the Commodity of Authenticity
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You’re Fake Microcelebrity: Performing the Commodity of Authenticity

This is my undergraduate video and exegesis attempt at understanding celebrity culture and authenticity. Also, see the follow-up article The Democratising Potential of Celebrity and Cosmopolitan Solidarity My video (below) opens with scenes from the French dystopian short film Logorama (2009) which is a critique on “the loss of real authenticity” in a world which…