When it comes to online marketing, it’s hard to escape the demand of the attention economy. Nobody goes into business simply to become popular, and your web presence is only part of your strategic plan. But when the right people engage with your content, it’s usually one sign, and I think a good sign, that what you’re doing is working. What you do with that traffic and engagement … Read More
If you struggled with this then check out my introduction to gamification. Most fortune 500 companies now use gamification in attempts to engage audiences. However, experts claim eighty per cent of business will get it wrong because they fail to consider their audience’s motivations and instead act out of coercive self-interest (cited in Burke, 2014 p. 9). However, what gamification shows us is that it is possible for … Read More
A girl called Delphia in a study In a bright and happy bedroom, Delphia, a primary school girl is sprinkled small fragments of bio-material into a petri dish. She watched the tiny fractals, made intelligent by a Wi-Fi connection, autonomously self-organize into various new tiny species of gadgets. The box revealed the toy was one of those Occupy Internet-of-Things starter colonies that parents routinely provided their children. The … Read More
My recent experiences with gamification. 1) Connecting with the Community I started collaborating and gamifying the experience early on the #alm201 hashtag by introducing myself via video and then continued to contribute and respond to other students’ efforts. I responded to the layered quests Adam (our unit coordinator) set, and by liking, commenting, awarding gifs, follows and comments to the other students in the group I was rewarding … Read More
A travel companion to help unlock the hidden gems throughout the city of Melbourne and the rest of the world. Can you complete the quest, solve the puzzles and uncover the hidden gems? Goal $50 000 to pay for stage one of the development of our app and paid advertising to launch the app. The pitch About this project The aim of this project is to encourage tourists and locals alike to visit … Read More
Could you remove your popularity metrics? Today I discovered a browser extension which hides those like, and retweet numbers on Facebook and Twitter. Part of the purpose of the extension is to find out what happens when we judge others on Twitter and Facebook, not by the numbers but what we encounter through experiences we have with people. The concept is then pretty simple – People not numbers. Don’t let social media … Read More
