Flower is on a Mountain
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Flower is on a Mountain

Ever since stumbling upon the evocative verses of a revered Korean poet, I’ve been enchanted. The desire to honor his legacy led me to a novel idea – a cinematic tribute. However, the task wasn’t easy until I found my digital muse, ChatGPT. I shared the poet’s work with this AI companion, hoping to delve…

Brand Archetypes Quiz
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Brand Archetypes Quiz

Here is my version of the 12 brand archetypes quiz. In step one, we identify the primary driver and in step two, we find your archetype. I have found this two-step process works better and is more objective. Traditional VS Alpha Transformation in Archetypes The new Alpha archetypes reflect the unique values and interests of…

Converting to a Social Enterprise
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Converting to a Social Enterprise

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is…

Press Release – Public Communication by City Council (Government)
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Press Release – Public Communication by City Council (Government)

Mockup media release for local council created from a defined scenario with a small window of time for a  response: FOR IMMEDIATE RELEASE 7 May 2019 MEDIA RELEASE Council encourages active citizenship after an incident at Wallaby Swamp Burralinga Council has asked for calm, community collaboration after an incident today involving protesters and potential developers…

Petri Dish – A sci-fi short story
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Petri Dish – A sci-fi short story

See the difference between different versions of ChatGPT and the original story. Title: Petri Dish – A Sci-Fi Short Story Author: Ricky Wright Improved by ChatGPT 4 Date: May 27, 2019 In a vibrant, cozy bedroom, young Delphia, a primary school student, carefully sprinkles small fragments of bio-material into a petri dish. She observes the…

Using the Iterative Design Process
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Using the Iterative Design Process

Iterative design is a cyclical process of improving. By testing and evaluating, reflecting and moving on progress is made and the product improved. I used this process refinement as I improved on an original stimulus idea, a poem, to make one of my first, coded from scratch websites using basic CSS and HTML. I’m not…