This is an example of my work. A social enterprise project with a social media campaign creatives…..
In a local regional economy like Bundaberg, digital design services can seem overpriced and hard to understand and as more locals seek big-city solutions, and this depletes the ecosystem further (Ibis world 2020). More and more people using platforms like 99Designs or Design Crowd can mean less work for local designers, less income, less social capital, and weaker local ties and networks. The #BundyStory campaign, however, re-energises local digital potentials through telling mentoring stories in podcasts and on YouTube which celebrate pro-social startup and entrepreneurship culture.
The Social Enterprise Accelerator and School like 99 Designs or Design Crowd but unlike big city alternatives, allows workers to take control of the profits and management. Instead of profits flowing out of the local economy, money earned from digital projects is circulated among grassroots digital media practitioners and builds social capital (Bourdieu, 1972) while making it easier and more affordable for clients to hire the best designers locally at an affordable price……..
These are the campaign creatives. Please see the Social Enterprise PDF above and below for context.
Learn more: See the document online here.
Headline: Mentor Monday
Message: Local stories on getting digitally media mentored each Monday.Get savvy!
Destination Link: Platform/Blog Landing Page
Embeds of the Podcast and YouTube post.
Call to Action: Learn More
Context: Opportunities for co-brandingthis post as well as the video and podcast content.The YouTube video introduces and covers the Social Enterprise Accelerator brand story and of those in the community. Sponsored authentic content which adds value is allowed. Authentic aesthetic promotes the brand as one that makes a difference.
Schedule: Week 1
See Bundaberg News Stories on my Journalism Portfolio