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Eugenics in California’s Tech Bro Ecosystem: Unraveling the Hidden Connections with the Current AI Movement

The advancements in AI have taken us into a realm where it’s no longer just about coding software, but potentially coding humanity itself. Silicon Valley’s techno-optimists often talk of ‘upgrading’ our biological condition, with the underlying assumption that they know what improvements should be made. However, such aspirations have eerily familiar echoes of the discredited concept of eugenics, raising alarming ethical questions. In the light of this, my latest article, seeks to critically examine this new manifestation of eugenics in the age of AI.

As the field of AI develops at an exponential pace, we are not just exploring the potential of machine learning and automation, but also the possibility of enhancing, or even transforming, human nature itself. This radical vision harbored by many in Silicon Valley – of transcending our biological boundaries through technology – is essentially a form of neo-eugenics. While the methods and intentions have changed, the fundamental notion of artificially steering human evolution remains the same.

Drawing upon the insights of thinkers like Douglas Rushkoff, my article provides a deep dive into the dangers inherent in this modern reimagining of eugenics. It challenges the Silicon Valley perspective that presumes we can, and should, design a ‘better’ version of ourselves.

As we navigate through this era of unprecedented technological innovation, “Transhumanist Myths: The Perils of ‘Upgrading’ Humanity in Silicon Valley” underscores the need for a careful and thoughtful approach. It’s a call for preserving the essence of our humanity in the face of the AI explosion, and a stark reminder of the potential risks of attempting to ‘improve’ ourselves without fully understanding what that truly means.

Eugenics is Embedded in The California Tech Bro Mindset

In this feature for The Atlantic, author Ross Perlin analyzes Malcolm Harris’s book “Palo Alto: A History of California, Capitalism, and the World.” In this insightful critique, Perlin brings to light the underlying structures of capitalism and power that have shaped the culture and operation of Silicon Valley.

Perlin points out Harris’s argument that the Silicon Valley extraction machine has been nurtured by Stanford’s land, which is causing significant distress on a global scale. He discusses Harris’s proposal that returning the land to the Muwekma Ohlone, the original inhabitants of the area, could help chart a new path towards recovery, repair, and renewal.

Perlin further explains the concept of the “Palo Alto System,” as coined by Harris, indicating the valley’s preoccupation with productivity and economic value, which he suggests has led to the perversion of technology for the sake of profit. This systemic problem extends to the monopolization of essential technological utilities, including mobile phones and social media, which have had significant influence over major social movements, indicating their public potential.

The article also traces the history of Silicon Valley, from its roots in Stanford University’s land to its current status as a global tech powerhouse. It discusses the role of prominent figures in the region’s history, such as Stanford’s founding president, David Starr Jordan, and the semiconductor pioneer William Shockley, both known eugenicists.

Perlin, however, also notes that despite these challenges, there remains a potential for reform. He suggests that the technological infrastructure could be reoriented to serve public interest, rather than solely capitalist aims. However, this would necessitate significant changes in regulation, law, and perhaps even a tech crash or new antitrust movement.

As a linguistic critique and historical analysis, this piece provides a thoughtful perspective on the challenges and opportunities that face Silicon Valley, as well as its potential for reformation.

This information has been derived from Ross Perlin’s feature in The Atlantic, published on March 30, 2023.

Eugenics Has a Racist Past

Eugenics holds a racist past because it has been used to justify horrendous acts against humanity. The term “eugenics” was first coined in the late 19th century by Francis Galton, who imagined a system of selective breeding that would improve the human race. This idea, however, was disastrously used during the 20th century, most notably by the Nazis in their pursuit of a so-called “master race.”

In the early part of the 20th century, various countries including the United States and Canada implemented eugenic policies that led to the forced sterilization of tens of thousands of people deemed “unfit” to reproduce. These policies disproportionately targeted the poor, the disabled, racial minorities, and those deemed to be of “lower” intelligence.

The darkest application of eugenics was its adoption by the Nazis in Germany, who used it to justify their genocide of six million Jews, along with many Roma, disabled people, and others deemed racially or genetically “inferior.”

Given this dark history, it’s understandable that many people are deeply wary of any hint of a return to eugenic thinking. The concern is that once we start deciding what types of people should or shouldn’t be born based on their genes, we are on a slippery slope that could lead to discrimination, coercion, and violation of basic human rights.

We have to remember that diversity, including genetic diversity, is a fundamental aspect of humanity and is one of our greatest strengths. The idea that there could be a “perfect” or “superior” type of human is a dangerous fallacy that has led to terrible atrocities in the past.

It’s also worth noting that genes are not destiny. While they certainly play a role in shaping us, our environment, experiences, and choices also have a huge impact on who we are. In other words, even if it were technically possible to choose or alter certain genetic traits in our children, this wouldn’t guarantee their happiness, success, or moral character.

While modern technologies give us unprecedented power to understand and potentially manipulate our genes, we need to proceed with caution and humility, recognizing the potential for both great benefit and great harm. The challenge is to harness the potential of these technologies for good while avoiding the pitfalls of past misuse.

Rise of Eugenics in California

The early 20th century witnessed the rise of eugenics in California, a movement rooted in the idea of manipulating genetic selection to ‘improve’ the human race. In some unsettling ways, this mirrors the foundational principles of the Palo Alto System. The parallel lies in the pursuit of an ‘improved product’ through selective breeding in Stanford’s case, and ‘superior genetics’ in the eugenics movement.

Palo Alto: Break Things, Exploit and Extract | Malcolm Harris | TMR

Although the intent and application were vastly different, both systems were driven by an ideology of optimization and superiority – in Stanford’s system, it was the optimal horse breed, and in eugenics, it was the ‘ideal’ human traits. These ideologies prioritized select characteristics deemed superior by their respective advocates, while neglecting the diversity and variations that are inherent to both equine and human populations.

Fast-forward to the present day, we see this fixation on optimization and superiority manifesting in the technological advancements in Silicon Valley. Today, the quest for improvement centers on AI and machine learning algorithms, fueling a relentless push for smarter, faster, and more efficient systems.

While the drive for excellence and optimization is not inherently harmful, it’s essential to tread carefully. The disturbing legacy of eugenics in California reminds us of the potential dangers of pursuing ‘perfection’ without fully considering the ethical implications. As we shape and train AI, we must ensure that these systems are built to serve all of humanity, respecting our diverse and pluralistic world, rather than inadvertently recreating a digital form of eugenics, which privileges certain traits or groups over others

Palo Alto System and Eugenics

The term “Palo Alto System” harks back to the late 19th-century vision of Leland Stanford, former California governor and Stanford University’s founding patron. The concept originated on a stock farm, with its primary focus on the production of trotting horses – a vital resource for transportation, agriculture, and military use at the time.

 History of California, Capitalism, and the World: Malcolm Harris on New Book “Palo Alto”

The Palo Alto System was fundamentally a pursuit of acceleration. Stanford and his head trainer, Charles Marvin, set about establishing the world’s most extensive horse-training compound. They introduced innovative methods to speed up the horses’ training process, pushing these animals to reach their peak performance at a much younger age. Drawing inspiration from German kindergartens – early childhood education systems – they designed a ‘kindergarten track’ for training these young horses. The objective was to expedite the production and profitability of breeding high-performance horses.

While horses may not be the foundation of modern-day Silicon Valley, the ‘Palo Alto System’s logic deeply embedded itself into the region’s psyche. The philosophy of speeding up production and breaking norms to achieve rapid results remains the beating heart of the tech industry today, embodied in the Silicon Valley mantra of ‘Move Fast and Break Things.’

This ethos – pushing boundaries, driving rapid innovation, and embracing unconventional methods – is seen in the disruptive technologies that are a staple of the tech industry. However, it is important to remember that this drive for accelerated progress needs to be balanced with ethical considerations and an understanding of potential societal impacts. As AI and other advanced technologies continue to shape our future, lessons from the past can guide us to avoid the pitfalls of unchecked ambition.

Palo Alto: The Crucible of Progress, Paradox, and Parables

Palo Alto: The Crucible of Progress, Paradox, and Parables” traces the transformation of a modest suburb into the vibrant, influential epicenter of Silicon Valley. Its temperate climate, educated and affluent populace, and enterprising spirit are testament to an intriguing fusion of lingering hippie ethos with high-tech innovation and big finance. A unique blend of spirituality and material ambition sets the pulse of this region, whose groundbreaking products are reshaping life as we know it, from navigating our routes to consuming our meals.

However, beneath this veneer of innovation and prosperity lies a haunting legacy. The specter of stolen Indian burial grounds, lingering toxicity, and an unshakeable foothold in the capitalist world system haunts the seemingly idyllic city. The confluence of these elements formulates a potent narrative, one that delves into the origins, trajectory, and implications of Silicon Valley’s development.

In this comprehensive, global history of Silicon Valley, author Malcolm Harris excavates the complex layers of Northern California’s evolution. He meticulously investigates the ideologies, technologies, and policies born over a century and a half of Anglo settler colonialism. The narrative threads from the origins of IQ tests to the tragedy of the commons, racial genetics, and the controversial ‘broken windows’ theory. Alongside these themes, Harris explores the rise of the internet and the proliferation of computers, seminal developments that underpin Silicon Valley’s global prominence.

“Palo Alto” offers an insight-laden journey into how a quaint American suburb morphed into a formidable engine driving economic growth and military power, eventually leading the world into a fraught and unpredictable 21st century. This book presents a discerning and visionary perspective on the contemporary ways of living, culminating with an incisive, radical proposition for initiating change. It’s a bold exploration of the contradictions that define Palo Alto: the inspiring and the unsettling, the progress and the pitfalls, the idealism and the realism. It’s a narrative that strikes at the heart of the intersection between technology, society, and ethics, framing crucial questions about the past, present, and future of our increasingly connected world.

Douglas Rushkoff on Team Human

As I sat down to write this piece, I found myself reflecting on a statement by media theorist Douglas Rushkoff: “We still know so little about what it means to be human.” This simple yet profound sentiment resonates deeply with me as I delve into the complex world of eugenics in California’s technology sector.

Rushkoff’s words are particularly poignant as I explore how the convergence of biotechnology, artificial intelligence, and eugenics is reshaping our understanding of what it means to be human. Silicon Valley, the epicenter of global technological innovation, is now turning its sights on the human body, seeking to “upgrade” humanity in ways that were previously confined to the realm of science fiction.

Why ‘upgrading’ humanity is a transhumanist myth | Douglas Rushkoff | Big Think

In Rushkoff’s view, the hubris of technologists is alarming. Their confidence in their ability to upload human consciousness to silicon or recreate it with algorithms is, to him, shocking. Yet, this is precisely the future that some in California’s tech sector are fervently working towards – a future in which the line between man and machine becomes increasingly blurred.

As I delved deeper into the Silicon Valley’s ambitious quest to ‘improve’ humanity, I couldn’t help but think of the early 20th-century eugenics movement, which sought to apply the principles of selective breeding to human beings. Back then, eugenics was widely regarded as a legitimate scientific endeavor, supported by prominent figures in the fields of education, politics, and even religion.

Today, however, we recognize the eugenics movement for what it truly was: a deeply flawed and inherently discriminatory attempt to control human evolution. Yet, in California’s tech sector, I see echoes of the same dangerous ideology, repackaged in the guise of ‘human enhancement’. This time, however, the tools of choice are not selective breeding but genetic engineering and artificial intelligence.

In my view, the rise of ‘tech eugenics’ reflects a broader trend in Silicon Valley – the reduction of complex human traits, behaviors, and emotions to simple algorithms and genetic codes that can be manipulated and ‘optimized’. Yet, as Rushkoff rightly points out, our understanding of human consciousness and the human brain remains woefully incomplete.

By attempting to ‘upgrade’ humanity, we run the risk of stripping away the very things that make us human – our quirks, our unpredictability, our capacity for creativity and spontaneity. As we stand on the brink of a future dominated by artificial intelligence and biotechnology, it is essential that we remember the lessons of the past. History has shown us that attempts to ‘improve’ humanity often lead to the dehumanization and marginalization of certain groups.

In Rushkoff’s words, “Every simulation we make misses something.” The same can be said for any attempt to ‘upgrade’ humanity. No matter how advanced our technology becomes, there will always be aspects of the human experience that cannot be replicated or improved upon. As we move forward into this brave new world, we must ensure that our pursuit of progress does not come at the cost of our humanity.

In the end, we must heed Rushkoff’s call to stay on ‘Team Human’, to value our quirks and differences, to understand that being human is not something to be escaped or improved upon, but something to be celebrated. Only then can we ensure that our technological future is one that serves all of humanity, rather than just a select few.

The other perspective: What is the Definition of Eugenics?

Freethink is a digital media publisher that focuses on stories about innovators, pioneers, and the various ways in which people are changing the world. Their content often features individuals and ideas that challenge conventional wisdom or push boundaries. We can think of this as the case for Eugenics in AI and yes that does sound horrible to write.

Drawing on ideas proposed by Diana, a vocal proponent of modern eugenics, in her talk “You might like eugenics more than you think | Heretics” published by Freethink, this explores the correlation between eugenics, artificial selection, and the AI-enhanced future. Diana presents the controversial argument that, as a society, we already engage in many practices intended to “increase desirable genetic characteristics in the next generation, or decrease undesirable characteristics,” which essentially aligns with the aims of eugenics. In the AI age, these choices could expand to include selecting embryos with preferred traits and the increasing possibility of designing our offspring.

In this context, consider the prospects of having hundreds of embryos to choose from. Does this not echo the plot of films like “Gattaca,” where genetic engineering dominates human reproduction? Contrary to the dystopian undertones of such narratives, Diana argues that these scenarios could result in a world that is better for most people.


Context: The film “Gattaca,” AI, and eugenics intersect at the nexus of technological advancements and human destiny. “Gattaca,” a dystopian film set in a future where genetic engineering is commonplace, presents a world divided between ‘valids’ (genetically enhanced individuals) and ‘in-valids’ (those conceived naturally). This dramatizes the ethical concerns of eugenics, the practice of improving the genetic quality of the human species. Meanwhile, AI brings another dimension to this conversation by rapidly advancing our abilities to analyze genetic data, enabling more precise genetic manipulations, and even potentially creating artificial life forms. As we stand on the precipice of this AI-driven explosion in genetics, the themes of “Gattaca” and the historical lessons of eugenics serve as cautionary tales. They force us to contemplate the societal implications of these technologies, highlighting the need for thoughtful and ethical guidelines to ensure we respect individual autonomy and avoid reproducing patterns of coercion or discrimination.

Diana however delves into prenatal care, arguing that it is intrinsically eugenic in its aims as it seeks to ensure the health of the baby, reducing the risk of disorders and disabilities. In this light, is not our careful mate selection, prenatal care, and our hopes of providing the best possible life for our children a form of eugenics?

However, this discussion raises important ethical concerns. As we venture into this brave new world, it’s crucial that we ensure these advances are used responsibly and ethically. This reflection on modern eugenics, the transhumanist movement, and the potential of AI allows us to question how far we are willing to go in pursuit of ‘improving’ our species.

In the AI-empowered future, our responsibility is to navigate the path that not only enhances our capabilities but also preserves our humanity.

Two Perspectives

Doug Rushkoff’s perspective, as portrayed in the Wired article, reveals a level of skepticism and critique towards the current trajectory of digital and technological development, focusing on how it can potentially exacerbate social inequalities. Rushkoff expresses concerns about the misuse of technology by the wealthy, with a focus on wealth disparity, social isolation, and even survivalism. He urges a shift towards a more human-centric approach, one that values societal well-being and fosters community, rather than one that privileges a small subset of society.

On the other hand, the Freethink perspective, particularly through the words of Diana, presents a somewhat different view of technological development. Freethink focuses on the innovative potential of technology to create positive change, including the possibilities offered by genetic technologies for improving human lives. Diana, in her heretical view, argues that most people misunderstand eugenics. She presents it as a tool for improving future generations and reducing suffering, provided it is used without violence or coercion.

Doesn’t Rushkoff also rail against coercion I mean he wrote a book on the topic.

In essence, both perspectives highlight important ethical implications of advancing technology, but they approach the topic from different angles. Rushkoff presents a more cautionary perspective, focusing on the potential misuse of technology and its social implications. Meanwhile, Freethink (through Diana) tends to highlight the potential benefits of technology, such as genetic enhancement, while acknowledging the need for ethical considerations and societal consensus.

How to be “Team Human” in the digital future | Douglas Rushkoff

While both perspectives underline the necessity for ethical considerations and a human-centric approach, Rushkoff seems to be more skeptical about the direction of our technological progress, advocating for a shift in our priorities. On the other hand, Freethink presents the positive transformative potential of technology, while acknowledging the importance of individual choice and avoiding coercion.

Doug Rushkoff’s works indeed rally against forms of coercion, particularly in the digital age. His book “Team Human” is a manifesto arguing against the dehumanizing forces of technology, economy, and society that manipulate human behavior. He emphasizes that people should retain control over their lives, choices, and societal structures, rather than being dominated by algorithms, digital technologies, or concentrated wealth.

So while both perspectives – Rushkoff’s and Freethink’s (as represented by Diana) – advocate for avoiding coercion, the contexts in which they discuss it are different. Rushkoff tends to focus on coercion in the broader sense, particularly how societal structures, economic systems, and digital technologies can be manipulative or even oppressive. Meanwhile, Diana from Freethink mentions coercion specifically within the context of eugenics and genetic enhancements, stating that such interventions should always be a matter of personal choice and not forced upon individuals.

Both views underscore the importance of personal agency and autonomy in an era of rapid technological advancement, albeit from distinct vantage points.

Eugenics Ai and Film and Cinema

There are several films that touch upon the themes of eugenics and AI, exploring the ethical, societal, and existential issues arising from these advanced technologies.

Gattaca (1997):
  1. Gattaca (1997): As mentioned earlier, this film takes place in a dystopian future where eugenics has become the norm. People are judged and classified based on their genetic makeup, and those conceived naturally are deemed ‘in-valid’.
  2. Ex Machina (2014): This film delves into the realm of AI, examining the morality and consciousness of artificially created beings. The AI in the film, Ava, is created to be physically perfect and intellectually superior, in a way echoing eugenics’ aim of ‘improving’ the human species.
  3. Blade Runner (1982) and Blade Runner 2049 (2017): Both these films present a future where bio-engineered human-like beings, known as replicants, are created and used for various tasks. The films pose ethical questions about the creation and treatment of these artificially created beings.
  4. A.I. Artificial Intelligence (2001): Directed by Steven Spielberg, this film explores the idea of artificially created children who are programmed to love their parents unconditionally. This relates to eugenics in its quest for ‘perfect’ children, and also ties into the broader themes of AI.
  5. The Island (2005): This film presents a future where individuals can buy “insurance policies” in the form of clones of themselves, which are kept in a highly controlled environment and can be used for organ harvesting or surrogacy.

These films all provide fascinating, if sometimes unsettling, perspectives on the potential directions and ethical challenges of eugenics and AI. It’s important to note, however, that these are works of fiction, and the actual scientific and ethical landscape of these fields is much more nuanced and complex.

What is the meaning of ‘Tech Bro’?

The term “tech bro” is a colloquialism often used in a pejorative sense to describe a specific stereotype within the tech industry. The term originates from a combination of “technology” and “brother” (shortened to “bro”), the latter being slang that describes a certain type of assertive, outgoing young man often associated with fraternities in American colleges.

In the context of the tech industry, a “tech bro” often refers to a young, male, often Caucasian, tech worker, usually in a prominent and prosperous hub like Silicon Valley, who embodies a certain type of personality and lifestyle. This includes a combination of privileged background, ambitious entrepreneurial spirit, a high-income profession (often in a major tech firm or start-up), and a certain degree of arrogance or dismissiveness, especially towards non-tech subjects or criticisms of the tech industry.

The stereotype also implies a certain obliviousness or indifference to the broader social, ethical, and political implications of technology. This can manifest in various ways, such as a lack of diversity in tech companies, gentrification of neighborhoods in tech hub cities, or ethical concerns about data privacy, AI, and other cutting-edge technologies.

While not all young men in tech fit this stereotype, the term “tech bro” is often used to critique certain problematic attitudes and behaviors that are perceived to be widespread in the tech industry. It’s important to note, however, that many people in tech are working to address these issues and create a more diverse, inclusive, and socially responsible industry.


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