Travel Bubble Advertisement

There is not any going back to normal Air New Zealand Ad created for the reopening of the travel bubble BRAND: Air New Zealand PRODUCT/SERVICE: Trans-Tasman Bubble OBJECTIVES: Create awareness of Air New Zealand services to and from New Zealand and increase sales TARGET AUDIENCE: Travel starved 20 somethings SMP: Fly to a picture-perfect paradise with Air New Zealand. MEDIA: Social video (less than 2 minutes), Radio advertisement … Read More

There’s the Internet of things IoT but what about the Internet of Humanity IoH?

An Internet of Humanity IoH to resist Surveillance Capitalism There’s the Internet of things IoT but what about the Internet of Humanity IoH? Introduction While self-tracking with the rise of the IoT is contributing to many pro-social benefits for public health, these practices are also transforming notions of the public and private self and raising substantial ethical issues in the age surveillance capitalism. Self-tracking in the Quantified Self … Read More

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Coca-Cola Advertising and the Mask of Authenticity

Advertising identifies trends, raids culture and constructs desires (Lyth, p3). Through a semiotic qualitative textual analysis, this paper explores how Coca Cola advertisements, at three key junctures in history, have relied upon an authentic/commercial binary that has existed since the Romantic turn during the Enlightenment to promote the myth of a depth ontology and an authentic self in contrast to ‘shallow consumerism’(Banet-Weiser, 2012, Erving Goffman and the Performed … Read More

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Perform Your Online Identity with Mindful Attention

I’ve long been a fan of mindfulness but have only recently realised how mindful attention can actually change my brain and help mould my identity. The effectiveness of my social media use and the satisfaction I derive from it have been enhanced as a result. By mindfully paying attention to my breath, body, emotions, attitudes, and attention I have become more aware of the social media choices I make … Read More

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The performed self – Why I have taken on the persona of the hipster

Have you encountered the idea that there is not really a true “authentic” self, and that we don’t really have a fixed identity?  We perform differently depending on the situations we encounter. The whole idea is a bit of a mind flip, but one that I have decided to throw myself into in the past month, in the interest of desperately trying to keep up with the times. … Read More

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