There’s the Internet of things IoT but what about the Internet of Humanity IoH?
| | | | | |

There’s the Internet of things IoT but what about the Internet of Humanity IoH?

ByRicky Wright

An Internet of Humanity IoH to resist Surveillance Capitalism There’s the Internet of things IoT but what about the Internet of Humanity IoH? Introduction While self-tracking with the rise of the IoT is contributing to many pro-social benefits for public health, these practices are also transforming notions of the public and private self and raising…

DIY Personal Branding: How to Build Your Brand Like a CEO
| |

DIY Personal Branding: How to Build Your Brand Like a CEO

ByRicky Wright

Are you wondering how to create a personal brand that stands out from the crowd? Personal branding is all about marketing yourself and your unique personality to make a lasting impression. In today’s world, social media plays a significant role in shaping personal brands. But how can you create a personal brand like a CEO?…

Caregiver Archetype give way to Wellness Seeker: How the Alpha Generation Prioritizes Mind and Body Health
| | | |

Caregiver Archetype give way to Wellness Seeker: How the Alpha Generation Prioritizes Mind and Body Health

ByRicky Wright

In today’s rapidly evolving world, brands need to adapt to stay relevant and connect with their target audiences. One way to do this is by understanding and leveraging archetypes – the symbolic representations of human motivations, desires, and fears. Archetypes play a significant role in shaping the perception and identity of a brand, enabling marketers…

Rebel/Explorer Archetype Sustainable Travel Project
| | |

Rebel/Explorer Archetype Sustainable Travel Project

ByRicky Wright

If I have been a little quiet online lately, that’s because I have been working on Green Travel List. This site focuses on sustainable travel options from resorts to eco-lodges and takes in a range of options like treehouses and glamping options. COVID has changed the world in many ways, and travel is not an…

The Deeper Meaning in #Vanlife
| | | | | | | | | |

The Deeper Meaning in #Vanlife

ByRicky Wright

Although these articles are directed toward #vanlife many of the same issues could apply to YouTube sailing channels. #Vanlife and YouTube Sailing Channels The rise of the #vanlife and YouTube sailing channels have both captured the imagination of many people looking for an escape from the traditional 9-to-5 lifestyle. Both movements have attracted individuals who…

Coca-Cola Advertising and Authenticity in Branding
| |

Coca-Cola Advertising and Authenticity in Branding

ByRicky Wright

Advertising plays a significant role in shaping our desires and constructing our sense of self. According to Lyth (p3), advertising identifies trends, raids culture, and constructs desires. In this essay, we will explore how Coca-Cola advertisements have relied upon the concept of authenticity and commercialism to promote the idea of a depth ontology and authentic…

Perform Your Online Identity with Mindful Attention

Perform Your Online Identity with Mindful Attention

ByRicky Wright

I’ve long been a fan of mindfulness but have only recently realised how mindful attention can actually change my brain and help mould my identity. The effectiveness of my social media use and the satisfaction I derive from it have been enhanced as a result. By mindfully paying attention to my breath, body, emotions, attitudes, and…

The performed self – Why I have taken on the persona of the hipster

The performed self – Why I have taken on the persona of the hipster

ByRicky Wright

Have you encountered the idea that there is not really a true “authentic” self, and that we don’t really have a fixed identity?  We perform differently depending on the situations we encounter. The whole idea is a bit of a mind flip, but one that I have decided to throw myself into in the past…