PDF DOWNLOAD: Cross-cultural analysis of sports brand creative advertising in Australia and South Korea As globalised sports brands increasingly look to fast-growing emerging markets to leverage their equity those that use creative advertisements which can respond to differentiated cultural nuances and communicate a coherent brand essence and identity across these cultural divides will do well. This…
Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is…
I have been playing around with creating a few piano quizzes for our piano course. Quizzes and games are a great way to engage your audience and make the whole experience of learning more enjoyable. Try these out. You may even like to try making your own with some of the resources I provide on…
This study explores the everyday practices of phone use in university students and their attitudes towards a surveillance culture and control during the time of the COVID-19 ‘lockdown’. During the time of this study, an app was released by the Australian Government asking Australians to put aside their concern for privacy and instead consider the…
If you struggled with this then check out my introduction to gamification. Most Fortune 500 companies now use gamification in attempts to engage audiences. However, experts claim eighty percent of businesses will get it wrong because they fail to consider their audience’s motivations and instead act out of coercive self-interest (cited in Burke, 2014 p….
This is the first time I have updated my Pinterest scheduling page since 2018 and in 2020 my practices have changed a little. I am not saying I am an expert at scheduling on Pinterest by any means but we do (my wife who runs the piano site we are promoting) and I do have…
The neuroscience of mindfulness reveals how mindful attention can change the brain, mould identity, improve awareness and bridge mental connections with past present and others, allow users to ‘thrive online’ (Rhinegold, 2012, p. 240). Research is increasingly exploring how by deliberately cultivating mindfulness, by paying attention to breath, body, emotions, attitudes, and attention in a…
This was a recent job for By the Sea Soap Shoppe. Here I converted an illustration into a vector image logo suitable for printing and signage. The Shoppe (actually ‘they’ are my in-laws)already knew what they wanted and had sent a pixilated image that I could vectorize. By creating the image in the vector image…
Some examples of my planned, strategic communications. This portfolio of tactics will give you an idea of some of my skills in ethical public communication. The Task: Develop a series of conceptually integrated tactics in response to a client brief. PDF Download: portfolio-of-public-relations-tactics MEDIA RELEASE Tunstall Square Shopping Centre 18TH September 2018 Australian First Art Installation…
Lets start with virtues Courage As a creative it is important to have the courage to pursue ideas. And then face constructive criticism as to weather changes would strengthen or weaken the defined communication message. Diligence Through diligence perseverance and dedication to professional practices I continue to improve. Compassion I have compassion for all stakeholders…
This is Episode 1. in the Van life Culture series. Where we put the lens on the van life travelling and blogging movement established by Foster Huntington, who famously quit a Manhattan corporate job to travel, and blog full time in Volkswagen. 4 minutes 45 seconds + music. Reflecting on the Podcasting Process in 600…
Here are a few of the tips and tricks I used to restore an old photograph that has deteriorated using a freely available, open source software. Most of us have used or heard of photoshop as the professional imaging program commonly used to manipulate and restore photographs. If you have ever looked into purchasing Adobe Photoshop…