Ethical Gamification for a Sustainable Planet
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Ethical Gamification for a Sustainable Planet

ByRicky Wright

If you struggled with this then check out my introduction to gamification. Most Fortune 500 companies now use gamification in attempts to engage audiences. However, experts claim eighty percent of businesses will get it wrong because they fail to consider their audience’s motivations and instead act out of coercive self-interest (cited in Burke, 2014 p….

Cross Cultural Advertising of Shoes in South Korea and Australia
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Cross Cultural Advertising of Shoes in South Korea and Australia

ByRicky Wright

PDF DOWNLOAD: Cross-cultural analysis of sports brand creative advertising in Australia and South Korea As globalised sports brands increasingly look to fast-growing emerging markets to leverage their equity those that use creative advertisements which can respond to differentiated cultural nuances and communicate a coherent brand essence and identity across these cultural divides will do well. This…

Converting to a Social Enterprise
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Converting to a Social Enterprise

ByRicky Wright

Ever wondered how to change your business structure and branding to a not for profit status? By changing to this structure you can contribute to sustainable capitalism and build strong relationships and affinities with your customers. Your customers then become your strongest ally selling your brand for you and contributing to positive change. Here is…

Using Open Source Software or AI to Restore Photos?
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Using Open Source Software or AI to Restore Photos?

ByRicky Wright

The passage of time can take a toll on our cherished memories, especially when it comes to preserving old photographs. Faded colors, scratches, and damage can render these precious moments unrecognizable, but all is not lost. With the help of technology, there are several ways – both old and new – to restore and breathe…

Students Perceptions of Surveillance for the ‘Common Good’ During COVID-19
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Students Perceptions of Surveillance for the ‘Common Good’ During COVID-19

ByRicky Wright

This study explores the everyday practices of phone use in university students and their attitudes towards a surveillance culture and control during the time of the COVID-19 ‘lockdown’.  During the time of this study, an app was released by the Australian Government asking Australians to put aside their concern for privacy and instead consider the…

Mindful Phone Use Connecting Humanity During COVID 19

Mindful Phone Use Connecting Humanity During COVID 19

ByRicky Wright

The neuroscience of mindfulness reveals how mindful attention can change the brain, mould identity, improve awareness and bridge mental connections with past present and others, allow users to ‘thrive online’ (Rhinegold, 2012, p. 240). Research is increasingly exploring how by deliberately cultivating mindfulness, by paying attention to breath, body, emotions, attitudes, and attention in a…

Vector Image Logo

Vector Image Logo

ByRicky Wright

This was a recent job for By the Sea Soap Shoppe. Here I converted an illustration into a vector image logo suitable for printing and signage. The Shoppe (actually ‘they’ are my in-laws)already knew what they wanted and had sent a pixilated image that I could vectorize. By creating the image in the vector image…

Public Communication Portfolio
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Public Communication Portfolio

ByRicky Wright

Some examples of my planned, strategic communications. This portfolio of tactics will give you an idea of some of my skills in ethical public communication. The Task: Develop a series of conceptually integrated tactics in response to a client brief. PDF Download: portfolio-of-public-relations-tactics MEDIA RELEASE Tunstall Square Shopping Centre 18TH September 2018 Australian First Art Installation…

Soft Skills and Virtues

Soft Skills and Virtues

ByRicky Wright

Lets start with virtues Courage As a creative it is important to have the courage to pursue ideas. And then face constructive criticism as to weather changes would strengthen or weaken the defined communication message. Diligence Through diligence perseverance and dedication to professional practices I continue to improve. Compassion I have compassion for all stakeholders…